A breakthrough at-home version of a coveted salon treatment
With every new colour innovation, the John Frieda® Hair Care experts provide insider access to salon-caliber colour and colour care, bringing the salon experience home like never before. Between Precision Foam Colour and custom colour care shampoos and conditioners, the brand delivers premium salon-quality shades and the innovative regimen to maintain them. With the launch of the new Colour Refreshing Gloss ($12.99 for six in-shower applications, available at Food, drug and mass retailers nationwide), the experts at John Frieda® Hair Care bring home another complementary element of the salon colour process, gloss, to deliver fresh looking first day colour to first day colour throughout your colour cycle.
Beloved by stylists for their colour-restoring benefits, salon glosses are an integral part of maintaining first-day, flawless colour. Now you can experience the expert effects of a salon gloss at home with the revolutionary new John Frieda® Colour Refreshing Gloss. Available in six colour-prescriptive shades—warm and cool blonde, brunette, and red tones—the weekly in shower treatment restores vibrancy and tonal dimension between colouring, while counteracting fading, neutralizing colour change, and correcting the appearance of dull, washed out colour. Unlike permanent colour treatments, Colour Refreshing Glosses revive shades with a gentle and non-damaging process. The glosses work by adding back the specific colour pigments lost during fading for true to tone salon-fresh colour in-between colourings.
“I always recommend glosses to my clients between colouring—it gives hair that fresh, just-coloured look without the damage,” says John Frieda® International Creative Consultant Harry Josh. “I love the new Colour Refreshing Glosses because they actually restore lost pigments that are customized to a women’s hair tone, bringing hair back to its true, brilliant colour.”
Ideal for refreshing salon colour or at-home colour, the non-damaging glosses are formulated with patented technology developed to deliver unique shade-specific benefits:
For Warm Blondes: Restores golden tones and eliminates dullness for fresh blonde colour
For Warm Brunettes: Restores rich chocolate tones and eliminates dullness for multi-dimensional brunette colour
For Warm Reds: Restores fiery copper tones and counteracts fading for rich, vibrant red colour
For Cool Blondes: Neutralizes brassiness for brighter blonde colour
For Cool Brunettes: Restores deep espresso colour and eliminates red-orange tones for rich brunette colour
For Cool Reds: Restores vivid red tones and counteracts fading for intensified, vibrant red colour