Triple Digit Sales Increases in Final Three Months Ensure Most Successful Year Ever for Maserati North America

Maserati North America closed an unbridled year of success in 2013, driven by dynamic new entries into top segments, closing December 2013 with a 210% increase over the same month last year. Each of the last six months of 2013 brought year over year growth, with the final three months all delivering significant triple digit percent gains.

(PRNewsFoto/Maserati North America)

(PRNewsFoto/Maserati North America)

For the year, Maserati hit an all time sales benchmark of 4981 units, resulting in an unprecedented 72% increase in sales over 2012.

Maserati closes a banner year in North America at a historic juncture. With fresh product offerings in the Ghibli and Quattroporte, and the introduction of vital new features such as All-Wheel-Drive, the brand is ideally suited for sustained expansion,” commented Peter Grady, President and CEO of Maserati North America, Inc.

Starting at $65,600, the new Ghibli provides a more accessible entry point for Maserati. All-Wheel-Drive and a Ferrari built twin-turbo V6 have not only opened the mid-size segment to a pedigreed Italian offering in the Ghibli S Q4, but have also yielded a full-size Quattroporte starting at just over $100k that features this same dynamic driveline. This one-two punch, along with the extraordinary sustained success of the two-door GranTurismo line, has landed the Trident in the strongest position of its lifetime as it celebrates its centennial at events around the world.

Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers acrossNorth America. Information on Maserati can be found at www.maserati.us, 1-800- My-Maserati. *Built after Nov 2013

Forbes is the First Magazine to Launch Its Own Social Network with “Stream,” a Revolutionary and Exclusive New Product from MAZ

In Partnership with MAZ, Forbes Brings “Stream” to Its iOS App To Allow Readers to Save, Share and Discover Visual Content from Forbes Magazine and Forbes.com

forbes_stream

Forbes Magazine is redefining the digital magazine experience with the launch today of “Stream” within its iOS app. “Stream” allows Forbes readers to save and share visual content with other readers and discover content from Forbes magazine and Forbes.com within the app. The innovative and exclusive technology, which was developed by MAZ, a NY-based technology startup, enables readers to participate in a Forbes-only “mini social network” comprised of only Forbes readers contributing only Forbes content. “Stream” is part of the new Forbes magazine app for iOS, which also features redesigned issues, starting with Forbes’ annual 30 Under 30 issue, that are optimized specifically for tablet and mobile devices.

As part of our efforts to continue to innovate in digital publishing, we are focused on meeting the needs of our readers and providing them with the content they want, when they need it, in the manner that they want it in

Forbes readers now have the unique ability to reach out with their fingers and cut out anything they see on the screen. They can then share and save content to the public-facing Forbes “Stream” or to their own personal stream. “Stream” also allows readers to share to other social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Evernote as well as via email and iMessages. Recipients see the visual “clip” from Forbes, which serves as a link back to the source of that content.

“Stream” is just as much about discovering as it is about sharing. When a reader streams Forbes content, it is automatically added Forbes_Logo_registeredto the Forbes “Stream.” Other readers can then see that clip while browsing the Forbes “Stream,” where they can share it themselves or visit the source content. The visual clip serves as a link back to the original “Stream.” Using “Stream,” Forbes readers can discover what others are streaming, creating a community of like-minded readers who are constantly contributing new content to “Stream.”

Forbes Media LLC, publisher of Forbes magazine and forbes.com, is an authoritative source of news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. Through November 2013, Forbes.com, a leading business website, reached 27 million unique visitors, according to comScore worldwideForbes magazine, Forbes Asia and Forbes Europe attract a global audience of more than 5 million readers. The Forbes magazine iPad app merges the power of print storytelling with social sharing and the Web. The Company also publishes ForbesLife magazine, and has 31 licensed local editions around the world.

As part of our efforts to continue to innovate in digital publishing, we are focused on meeting the needs of our readers and providing them with the content they want, when they need it, in the manner that they want it in,” said Lewis D’Vorkin, Chief Product Officer of Forbes Media. “Consumers today are increasingly more interested in visual content as we see from the dramatic growth in visual social sharing platforms. The new Forbes app will allow our readers to share, save and discover content in a manner that they prefer.”

Across the online world, we’re in the midst of a massive shift from text-based media to visual-based media,” said Paul Canetti, Founder & CEO of MAZ. “Stream applies that same line of thinking to sharing content. No more copying and pasting text URLs… instead, just reach out and touch!”

MAZ (mazdigital.com) is a mobile publishing platform that allows publishers to create and distribute rich digital content for tablets and smartphones. Founded by former Apple and Adobe employees, MAZ gives media providers easy-to-use tools to make their content come to life by adding interactive features, such as video, audio, HTML5 and ecommerce, as well as powerful analytics. Apps created with MAZ also include Stream, a revolutionary new product that turns any app into a localized social network. Users can “cut out” anything that they see on the screen to save or share into Stream, as well as discover what others are streaming.

Procter & Gamble Debuts “Pick Them Back Up,” Sequel to Award-Winning “Best Job” Ad Campaign

 At The Sochi 2014 Olympic Winter Games, P&G brands including Tide®, Pampers® and Gillette® to give moms of Olympians a home base with the P&G Family Home

Marking one month until the start of the Olympic Winter Games, Procter & Gamble, a Worldwide Olympic Partner and the company behind everyday brands like Duracell®, Vicks® and Bounty®, today unveiled the short online film and new commercial, “Pick Them Back Up.” The new film follows the company’s Emmy Award-winning “Best Job film (which debuted prior to the London 2012 Olympic Games and garnered more than 21 million views) and celebrates how moms are there along the journey to pick their kids back up and encourage them to try again. One major part of that journey will be watching their kids compete in Sochi. For those moms that traveled all that way to support their athletes, P&G has announced they will be on the ground for them with the P&G Family Home, where P&G brands will support and serve all moms and families of Olympians in Sochi.

Image from Pick Them Back Up. Athlete and Mom Embrace: A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Image from Pick Them Back Up. Athlete and Mom Embrace: A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

The latest installment in the Thank You Mom campaign, “Pick Them Back Up.” depicts the stories of four moms of athletes from around the world and shows their journey to achieve their dreams and the important role moms play along the way.   The Film:

  • Celebrates how moms are there to pick their kids back up and encourage them to try again
  • Depicts the stories of four moms of athletes from around the world
  • Shows their journey to achieve their dreams and the important role moms play along the way

P&G Presents “Pick Them Back Up”

I could see myself – and my mom – in the new P&G piece,” said Lindsey Vonn, US Olympic Gold Medalist, Alpine Skiing. “As a child, and even with my recent injuries, my mom has always been there encouraging me to get back up when I fell. Her personal stories of resilience and her constant support make me want to pick myself up and keep going.”

A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Mom’s contributions to their kids’ lives are full of incredible sacrifices,” said Jodi Allen, P&G VP of North American Marketing and Brand Operations. “We’re so moved by these moms and the way they help their children overcome obstacles to achieve their dreams. As athletes are named to Team USA, we celebrate the person that helped get each athlete there and who picked them up each time they fell – mom!”

A scene from the latest installment in the P&G Thank You Mom campaign. "Pick Them Back Up" is a short film that shows an athlete's journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

A scene from the latest installment in the P&G Thank You Mom campaign. “Pick Them Back Up” is a short film that shows an athlete’s journey to achieve their dreams and the important role moms play along the way. (Photo: Business Wire)

Pick Them Back Up” will appear in short form as television commercials in more than 20 countries across the world. The spot will be available online on P&G’s YouTube channel on January 6th and will also be aired on U.S. television, with a notable debut during the Golden Globes on January 12th. The film also features music created by the same world-renowned composer from Print“Best Job,” Ludovico Einaudi. Known for his emotive and effortlessly lyrical music, Einaudi’s new composition evokes the love, passion and commitment that moms have for their children.

When I saw the commercial for the first time, it immediately brought back memories of Evan’s figure skating journey,” said Tanya Lysacek, mother of U.S. Olympic champion Evan Lysacek. “This film really captures what we’ve gone through with Evan. I always say that skating is a sport of failure and you have to fall many, many times before you can really make an element perfect. But that’s true for all children – they need to fall again and again in life, and our job as moms is to pick them back up, dust them off, and send them off to try again!

P&G Provides “Home Away from Home” for Moms in Sochi with P&G Family Home

Moms of U.S. Olympians spend their lives standing behind their children as they work to achieve their dreams, so as part of P&G’s commitment to moms while they watch their athletes compete, brands such as Pantene®, Covergirl®, Bounty® and Gillette® have come together to create the P&G Family Home for Sochi 2014. The P&G Family Home is a gift that will support and serve all moms and families of Olympians around the world. It is a “home away from home” where families can spend time together in a relaxed and friendly environment.  Continue reading

Heineken® Launches “Dance More, Drink Slow” Global Responsibility Campaign

Partnership with World-Famous DJ Armin van Buuren Makes Responsibility Aspirational

64899-Main-Still-original

 Today, Heineken®officially announces the launch of ‘Dance More, Drink Slow,’ a partnership with world-famous Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings. The movement is brought to life through “The Experiment,” a film debuting today, featuring van Buuren and under the direction of Philip Andelman – who has worked with Beyoncé, Rihanna, Jay-Z, John Mayer and Lenny Kravitz.
“The Experiment” showcases a social experiment with ordinary “club goers” and focuses on two separate nights out in the same Miami club. The only difference is the DJ. “The Experiment” (found here: YouTube) demonstrates that when people take the focus off drinking, they will actually dance more and have a better night. It looks at the natural energy that can be created on a night when in control, and features another element of the “Dance More, Drink Slow” movement, a new track from van Buuren – “Save My Night.”

64899-Secondary-Still-1-original

Armin van Buuren, currently holding the #2 position in the DJ Mag Top 100, has been named number one in the prestigious popularity poll a historic five times, as the first DJ in the history of the DJ Magazine. One of the biggest successes in his 15 years of dj’ing and producing, is the popular A State of Trance radio show, listened to by more than 20 million people in over 60 countries each week. His A State of Trance and Armin Only world tours attract people from all across the globe, and Armin looks back upon the release of 5 critically acclaimed artist album, of which ‘Intense’ is his latest. For more info, check outwww.arminvanbuuren.comwww.armadamusic.com orwww.astateoftrance.com

When I play a DJ set to thousands of music lovers, I want them to enjoy the moment, to remember it after the night has finished. This means consuming alcohol in moderation, so that the moment is not lost,” said van Buuren. “The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavioral change. Drinking responsibly is an important issue and being able to use music, specifically the “Save My Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.”

Dutch record label Armada Music was founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis. Throughout the years, the record company has brought countless of quality releases within a wide spectrum of electronic dance music, working with names such as W&W, Dash Berlin, Cosmic Gate, Paul Oakenfold and of course Armin van Buuren himself. In 2013, Armada Music celebrated its 10 year anniversary, enjoying a 5 year win of the International Dance Music Award for ‘Best Global Record Label’. With more than 25 sublabels residing under Armada and the record label serving its very own worldwide Armada Night events, the Amsterdam-based company has built a solid reputation in the global dance scene.

The campaign is bolstered by a refreshed “Sunrise” TV spot, a campaign that first aired in 2011, bringing to life the powerful idea that there are no limits, when you know your limits. It highlights that by enjoying Heineken in moderation, the Heineken drinker has the opportunity to engage with friends, meet new people and have a longer, more memorable night. “Dance More, Drink Slow” now takes this message to a new level.

As an industry leader, Heineken wants to contribute to the positive role of beer in society, by making moderation aspirational for consumers. We believe that we can be more effective in making positive behavior aspirational by utilizing our creativity and tackling the issue of abuse in an engaging and relevant way,” said Alexis Nasard, global chief marketing officer and president of Western Europe at Heineken.

Added Gianluca Di Tondo, senior director Global Heineken Brand at Heineken, “For us, ‘Dance More, Drink Slow’ is an opportunity to create a moderation movement – a fresh look at how we approach the single most difficult issue that affects our industry today. Collaborating with Armin Van Buuren – another iconic Dutch brand – to create “Save My Night” sends a clear message to consumers that they can enjoy themselves, while also remaining in control.”

Launching in more than 20 countries globally, “Dance More, Drink Slow” builds on this long standing commitment to the “Enjoy Heineken Responsibly” message, which has been seen across the world since 2004 through Heineken’s sponsorship platforms such as UEFA Champions League, Rugby World Cup and hundreds of music events including the Ultra and Coachella music festivals. The messaging also appears on hundreds-of-millions of bottles and cans annually.

For more information on Heineken, please follow us on Twitter,@Heineken_US or visit the Heineken Facebook page,www.facebook.com/Heineken. View the “The Experiment” and the “Sunrise” television spot on YouTube. The “Save My Night” is available today on Spotify and iTunes. Join the conversation using #DMDS.

 

New Sponsorship to Quit Program Helps Smokers Break the Habit in 2014

GlaxoSmithKline Consumer Healthcare and Walgreens Encourage Smokers to Use Social Media to Share Their Reasons for Quitting Smoking

65054-2-STQ-NRT-1-original

GlaxoSmithKline (GSK) Consumer Healthcare and Walgreens have teamed up to launch Sponsorship to Quit, a free online quit-smoking program through Walgreens that smokers can personalize with customized tools and tips during their journey to quit. Each January, people pledge to make healthy lifestyle choices in the New Year, and for many it means making a commitment to quit smoking. While many smokers choose to quit with the goal of becoming healthier, a lesser-known outcome of quitting smoking is that it can also make people happier.1 One study shows that seventy percent of ex-smokers say they are happier after quitting than when they smoked.1
65054-5-STQ-InfoGraphics-1-original
To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 “quitspiration” will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.
65054-8-STQ-InfoGraphics-4-original
After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips 24/7. Smokers receive a tailored quit plan that offers help in selecting the right nicotine replacement therapy (NRT) and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. Smokers can sign-up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers’ commitment to quit.
65054-1-STQ-original
“People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging. Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle,” said Robert Tompkins, group vice president and general merchandising manager for health and wellness at Walgreens. “We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey.”

For more information about Sponsorship to Quit and to download a free quit kit visit www.sponsorshiptoquit.com.

1 West, Robert. “Does stopping smoking make any difference to happiness?” University College London. Dec. 2006