America’s Leading Sock Brand Continues Its Tradition of Making the Holidays More Comfortable by Donating Socks to The Salvation Army to Help the Needy and to Five Shelters to Help the Homeless
Hanes® , America’s No. 1 sock brand, is helping spread holiday comfort by donating 250,000 pairs of socks to those in need and the homeless. The socks will be distributed by The Salvation Army nationwide and five homeless shelters in New York and California. This year’s donation marks the fourth consecutive year Hanes has worked with The Salvation Army, which provides assistance for nearly 30 million Americans each year, by providing socks — the most requested but least donated item needed at the organization’s centers.
This season, Hanes is also expanding its yearlong partnership with Mark Horvath, an advocate for the homeless, and delivering portions of the sock donation to local nonprofit organizations that aid those in need and the homeless. Recipient organizations are Covenant House, NYC Rescue Mission and Coalition for the Homeless, all in New York City; Rescue Mission in Syracuse, N.Y.; and Los Angeles Mission in Los Angeles.
A longtime partner, Horvath helps distribute Hanes socks throughout the year to those affected by homelessness as part of his mission to bring a face to the growing issue as founder of Invisible People. “I’m thrilled to join Hanes again this year to deliver socks for the holidays,” said Horvath. “Through the years I’ve seen firsthand how others have benefitted from the gift of clean socks. It’s an item that many folks often take for granted.”
“Hanes is proud to continue our annual tradition of providing socks to those in need,” said Sidney Falken, Chief Branding Officer, Hanes. “We are grateful for the chance to give back to others with a donation of half a million socks and make the holidays more comfortable.”
Over the past five years, Hanes has donated 2.7 million socks to the needy at the holidays. Last year,Hanes also donated 50,000 pairs of socks to East Coast victims of Superstorm Sandy.
To share a story about providing comfort this holiday season or join the conversation, follow #HanesforGood throughout the holiday season. For more information about Hanes, visit http://www.hanes.com or http://www.facebook.com/hanes.