LifeStyles® Condoms And The AIDS Healthcare Foundation Launch #LetsChangeEverything Social Media Campaign For World AIDS Day

For every #LetsChangeEverything update during the campaign,The makers of the LifeStyles brand will donate a condom to the AIDS Healthcare Foundation

The makers of LifeStyles® Condoms, one of the nation’s leading condom brands, announced the launch of the #LetsChangeEverything social media campaign in partnership with the AIDS Healthcare Foundation to raise awareness for World AIDS Day on December 1, 2013.

Based out of Iselin, NJ, the LifeStyles brand was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, the brand and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada.  More information on the LifeStyles brand can be found at www.lifestyles.com.  For more information on Ansell and its other products, please visit www.ansell.com.

The #LetsChangeEverything campaign implores individuals to “change everything” by encouraging a global conversation about HIV and AIDS on December 1 st through a social media promotion around the #LetsChangeEverything hashtag. Until midnight on December 1, #LetsChangeEverything will ask the brands’ nearly 200,000 social media fans and followers and their circles to unite in the worldwide fight against HIV by having users donate their statuses to AIDS awareness. For each status shared on Facebook, Twitter and Instagram with the hashtag #LetsChangeEverything, the company will donate a condom, up to 20,000 condoms, to the AIDS Healthcare Foundation to help prevent the spread of HIV.

AIDS Healthcare Foundation (AHF) is the largest non-profit HIV/AIDS healthcare provider in the USA. AHF currently provides medical care and/or services to over 250,000 individuals in 32 countries worldwide in the US, Africa, Latin America/Caribbean, Eastern Europe, and Asia. For more information, visit nwww.aidshealth.org, on Facebook: www.facebook.com/aidshealth and on Twitter:@AIDSHealthcare

“Nearly 1.2 million people are living with HIV and almost one in five doesn’t know they are infected,” said Carol Carrozza, Vice President Sales & Marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms.  “We are proud to work alongside the AIDS Healthcare Foundation to raise awareness for World AIDS Day, and are grateful to work with an organization that shares our dedication to promoting HIV/AIDS education and prevention.

The condom maker will ask participants to craft their own messages using the #LetsChangeEverything hashtag on Facebook, Twitter and Instagram, or utilize a pre-written message to share. For example:

  • #LetsChangeEverything I’m donating my status to promote #WorldAIDsDay and to change the way the world thinks about HIV and AIDs
  • I just donated a condom to @AIDSHealthcare to support #WorldAIDsDay #LetsChangeEverything
  • #LetsChangeEverything together. Start by getting tested. To find a HIV testing center near you visitfreehivtest.net

The #LetsChangeEverything campaign for World AIDS Day comes on the heels of the #KnowYourStatus campaign which was conceptualized for National HIV Testing Day in June, resulting in over 12,000 dedicated status updates across participating platforms.

One of our goals is to change the way people view HIV testing and condom use,” said Whitney Engeran-Cordova, Senior Director of Public Health for AIDS Healthcare Foundation (AHF). “We hope people begin to view these as routine health practices on par with dental visits and brushing your teeth daily, and also as a way to take pride in and control of your own sexual health.”

To find a free testing location in your area, visit www.FreeHIVTest.net.  For more information about the campaign, visit: www.LifeStyles.com/LetsChangeEverything.

 

Advertisements

This Holiday Season, Give the Gift of the Ultimate Coffee Experience

Nespresso 5

The holiday shopping season has begun, bringing with it countless opportunities to find gifts that everyone on your list will adore. Coffee lover and design expert, Tim Gunn, has already found his must-have for the holidays: the perfection of coffee from Nespresso. With 21 Grands Crus sourced from the top 1-2% of the world’s best coffee beans, easy-to-use machines that deliver the barista experience at home, as well as personalized customer service,  Nespresso offers a world of experiences – and gift options – to celebrate the season of giving.

Nespresso 1

Nespresso machines are truly the perfect gift for the holiday season,” says Gunn. “They are contemporary, sleek and stylish. They enhance any environment and make a powerful visual impression because they emphasize what I believe are the most important attributes of great design: quality, taste and style.”

New Addition to Nespresso Line of Machines: UMilk

The newest addition to the machine line is the UMilk, which combines the modular design and easy to use technology of the U Machine with a fresh-milk frother. Users are now able to easily make café quality Cappuccinos and Lattes at home with the touch of a button. The UMilk comes in two colors: Pure Black and Pure Cream, and features three pre-programmed cup sizes and automated cup preference memorization.

Nespresso 2

While the holidays can be a busy time, they should also be an occasion to savor moments of indulgence. For those who wish to invigorate their coffee experience, Nespresso offers its newest holiday variation: Masala Chai. This Grand Cru is characterized by hints of cinnamon, star anise and clove.

Nespresso 3

Nespresso Boutiques and Boutique-in-Shops are a fantastic place to experience and purchase Nespresso products. At all locations, Nespresso Boutique Specialists are available to help guide customers through the full range of Nespresso machines and assist in sampling the 21 Grand Cru coffees. At Nespresso Flagship Boutiques in New York, Boston, Miami, San Francisco and Beverly Hills, holiday shoppers can sip and savor Nespresso Grand Cru coffees as well as enjoy a menu of sweet and savory fare. For additional information on Nespresso please visit www.nespresso-us.com.

Tequila el Jimador Revamps Its Bottle

Tequila el Jimador (www.eljimador.com), the No. 1 selling 100 percent agave tequila in Mexico*, has significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design

Tequila el Jimador Revamps Its Bottle.  (PRNewsFoto/Tequila el Jimador)

Tequila el Jimador Revamps Its Bottle. (PRNewsFoto/Tequila el Jimador)

presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers “to live life at 100 percent, with courage, passion and pride”, attributes that are found in every bottle of Tequila el Jimador.

From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. Since its introduction in 1994, el Jimador has become the No. 1 selling 100 percent agave tequila in Mexico*. el Jimador is the official sponsor of the MLS, U.S. Men’s and Women’s National Teams and the annual U.S. Tour of the Mexican National Team.

The revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters. The slightly modified body of the bottle features stylized, pronounced corners at the shoulders and base, giving the body of the bottle a sleek, modern appeal. Some of the other design changes include a bigger bottle size, smaller streamlined, colored metallic label design to showcase more of the premium tequila,  and uniform caps, all aimed at creating a better presence on the shelf. All bottle sizes will be evolving to the new packaging and will maintain the same price point.

To support the launch, the brand will implement a focused brand investment in OOH, digital, print and social platforms including a new intuitive, user-friendly website. Through all these elements, the brand will provide a more valuable experience to consumers.

With more than 1300 tequila brands in the marketplace, consumers are faced with many options making packaging an important and differentiating aspect. By revamping our bottle design, we are aligning our packaging with our great tasting liquid and making it more relevant to consumers. El Jimador will continue to offer consumers a premium tequila at an accessible price but now with a better presentation,” said Jesus Ostos, brand manager for Tequila el Jimador.

Roederer Estate L’Ermitage 2004 Named #1 On Wine Enthusiast Magazine’s Top 100 List 2013

THE FIRST SPARKLING WINE TO BE NAMED #1 ON THE ENTHUSIAST 100

Arnaud Weyrich, Winemaker and VP of Pruduction for Roederer Estate. Roederer Estate L'Ermitage 2004 was Named #1 on Wine Enthusiast Magazine's Top 100 List 2013.  (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

Arnaud Weyrich, Winemaker and VP of Pruduction for Roederer Estate. Roederer Estate L’Ermitage 2004 was Named #1 on Wine Enthusiast Magazine’s Top 100 List 2013. (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

Wine Enthusiast magazine announced that Roederer Estate L’Ermitage 2004 has been named their number one wine of 2013 out of the more than 16,500 wines from around the world the tasting panel reviewed this year. Scoring 97 points, this is the first sparkling wine to top their annual Top 100 List. The Wine Enthusiast Top 100 is the pinnacle of their yearly roundups – wines the editors think are remarkable, standout for their uniqueness, their balance and individuality, have an unquestionable appeal and provide editors sheer delight in tasting them. Wines featured in the Top 100 are all top-scoring wines, but also wines that boast exceptional quality-to-price ratios, drinkability and availability.

Roederer Estate L'Ermitage 2004 Named #1 on Wine Enthusiast Magazine's Top 100 List 2013.  (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

Roederer Estate L’Ermitage 2004 Named #1 on Wine Enthusiast Magazine’s Top 100 List 2013. (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

Founded in 1982, Roederer Estate Winery is nestled in Mendocino County’s cool, fog-shrouded Anderson Valley. As the California outpost of Champagne Louis Roederer, Roederer Estate winery builds upon a centuries-old tradition of fine winemaking. Roederer Estate’s sparkling wines are produced using only estate-grown grapes from the winery’s own vineyards. Carrying on the tradition of Champagne Louis Roederer in France, special oak-aged

Roederer Estate L'Ermitage 2004 Named #1 on Wine Enthusiast Magazine's Top 100 List 2013.  (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

Roederer Estate L’Ermitage 2004 Named #1 on Wine Enthusiast Magazine’s Top 100 List 2013. (PRNewsFoto/Maisons Marques & Domaines USA Inc.)

reserve wines are added to each blend. The multi-vintage Roederer Estate Anderson Valley Brut debuted in 1988 to great acclaim, followed by the Roederer Brut Rose and Roederer Estate’s tete de cuvee, L’Ermitage and L’Ermitage Rose

“[Roederer Estate] is an exquisite sparkling wine,” says Virginie Boone, Wine Enthusiast Contributing Reviewer – California, “It has such freshness on the palate, such enviable acidity…This is a delicious wine.”

As Roederer Estate’s prestige cuvee, L’Ermitage is made in only the best vintages. A special reserve wine is added to each blend. The reserve dosage for L’Ermitage 2004 was aged 5.5 years in French oak. Following disgorgement, L’Ermitage 2004 was aged an additional five months, minimum, on the cork prior to release. The wine contains 52% Chardonnay, 48% Pinot Noir and 4% aged reserve wine of the 2000 vintage.

This is the latest in many accolades for Roederer Estate L’Ermitage. Since its release in 1993, with the 1989 vintage, L’Ermitage has garnered consistently great reviews from many of the industry’s key publications.

— 1997 – L’Ermitage 1990 scores 96 points and is named one of Wine & Spirits Top 50 wines of the year.

— 2012 – L’Ermitage 2003 scores 96 points and is named #17 on the Wine Enthusiast Top 100 list.

— 2012 – L’Ermitage 2003 scores 93 points and is named #55 on Wine Spectator Top 100 list.

I’m thrilled that Roederer Estate has been recognized with such an honor,” says Arnaud Weyrich, winemaker and VP of Production. “We have a great team and everyone at the winery truly believes in creating the best California sparkling wine. It’s amazing that our efforts have been honored by Wine Enthusiast.”

The Body Shop Brings You A Feel Good Cyber Monday

Shop www.TheBodyShop-usa.com on Sunday, December 1st at 7AM to Save 50% Off Your Bath & Body Care, Makeup, Fragrances & More Sitewide + Free Shipping!

The Body Shop Cyber Monday.  (PRNewsFoto/The Body Shop USA)

The Body Shop Cyber Monday. (PRNewsFoto/The Body Shop USA)

This holiday, The Body Shop is giving you and yours an extra joyful treat!  Give the gift of FEEL GOOD beauty that comes straight from the heart with The Body Shop, and save BIG!  From Sunday, December 1st – Monday to December 2nd save 50% sitewide + free shipping with any $30 purchase on the products that help you feel good, and benefit the community as well.

The Body Shop offers a full range of bath & body care, skin care, makeup, hair care, fragrance, and men’s products THE BODY SHOP USA LOGOmade from the finest natural and Community Fair Trade ingredients from around the world. At The Body Shop, when you purchase a product, you’re actually giving twice, once to your loved one, and once to our Community Fair Trade partners.

With this mega Cyber Monday deal of 50% off sitewide + free shipping with any $30 purchase, The Body Shop is helping customers cyber SAVE and cyber GIVE.  This do-good company always keeps people, animals and the planet in mind, so when you shop with The Body Shop, you are choosing to make a difference and build a bright future.

True to its do-good mission, The Body Shop is gratefully celebrating #GiveBackTuesday on December 3, 2013 with an everyday commitment to giving back to those in need of support. This holiday season, The Body Shop is helping others share in the feelings of joy more than ever. Each purchase contributes to the building of five schools in Community Fair Trade communities around the world—from India to Nepal to Ghana and Honduras. Thank you today, and everyday for sharing in the giving spirit! http://www.youtube.com/watch?v=piSgqXophAc&feature=youtu.be

The Body Shop International plc. is the original ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural and ethically sourced ingredients from all four corners of the globe to deliver products bursting with effectiveness—all to enhance your natural beauty. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to continuously campaign for causes to raise funds and awareness on key issues of the day, including animal testing in cosmetics and the sex trafficking of the most vulnerable in our society, children and young people.

Shinola Announces The Launch Of Makers Monday: A movement to encourage consumers to buy American

SHINOLA MAKERS MONDAY. Courtesy of Shinola.  (PRNewsFoto/Shinola)

SHINOLA MAKERS MONDAY. Courtesy of Shinola. (PRNewsFoto/Shinola)

Across the country, something is happening. America is making things once again. Factories are finding themselves celebrated. Seamstresses are suddenly in short supply. And a new generation isn’t trying to escape blue collar, they’re embracing it. Shinola Detroit (www.Shinola.com) that believe decades from now, people will look back and say that a new renaissance in American manufacturing started here. And they want to help do their part.

Makers Monday was created to celebrate and support the American makers and businesses who make their products in the towns, cities, and neighborhoods where we live. This isn’t just a purchase. It’s an investment. If every adult in America spends just $10 on December 2nd, that adds up to 2.4 billion dollars. Not bad for a day’s work.

SHINOLA MAKERS MONDAY. Courtesy of Shinola.  (PRNewsFoto/Shinola)

SHINOLA MAKERS MONDAY. Courtesy of Shinola. (PRNewsFoto/Shinola)

Makers Monday asks consumers to put their money where it’s made and pledge to buy an American-made product on December 2nd at www.MakersMonday.com. The goal of the campaign is to make it easy to support the people producing quality American-made goods and to celebrate their passion and dedication to the craft of making.

Makers Monday will be an annual campaign, celebrated the Monday after Thanksgiving. MakersMonday.com, the web portal for the event, was launched November 20, 2013. The site will encourage consumers to pledge to buy American on December 2nd, then share that pledge through their social networks, and additionally to share their American-made purchase following the event.

SHINOLA MAKERS MONDAY. Courtesy of Shinola.  (PRNewsFoto/Shinola)

SHINOLA MAKERS MONDAY. Courtesy of Shinola. (PRNewsFoto/Shinola)

The site will also host a database of American makers and producers as well as provide an opportunity for additional businesses to register.  Consumer suggestions are encouraged, making www..MakersMonday.com an evolving, crowd-sourced portal for all things well designed, and well made in the US.

Shinola will also be featuring Makers and sharing related content every Monday throughout the year on Makers Monday-dedicated social channels:

Facebook: https://facebook.com/makersmonday

Twitter: https://twitter.com/makersmonday

Email: info@makersmonday.com

Instagram: http://instagram.com/makersmonday

Youtube: http://www.youtube.com/user/makersmonday

Vimeo: http://vimeo.com/makersmonday

Bill and Melinda Gates Select Four Charities for Giving Tuesday

Bill and Melinda Gates are supporting Giving Tuesday, a national day of giving on Dec. 3 (http://community.givingtuesday.org/Page/billandmelinda). As part of that movement, the Gates’ are highlighting four of the organizations they personally support, in an effort to help others who want to donate to effective charities this holiday giving season.

Now in its second year, Giving Tuesday is a movement to add a national day of giving to the holiday calendar following Thanksgiving, Black Friday and Cyber Monday. Giving Tuesday is an opportunity for the giving community to come together to support worthy causes and to encourage giving. During Giving Tuesday in 2012, online giving increased by nearly 50 percent from the previous year according to some measures, and more than 50 million people worldwide spread the word about Giving Tuesday.

Bill and Melinda Gates’ top four causes to donate to this Giving Tuesday include these:

www.DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. Public school teachers from every corner of America post classroom project requests on the www.DonorsChoose site, and visitors can give any amount to the project that is most inspiring to them.

Heifer International empowers families to turn hunger and poverty into hope and prosperity by helping bring sustainable agriculture and commerce to areas that need it most. The animals provide partners with both food and reliable income, as agricultural products such as milk, eggs and honey can be traded or sold at market.

Save the Children gives kids in the United States and around the world what every child deserves: a healthy start, the opportunity to learn and protection from harm, especially when disaster strikes. When disaster strikes, Save the Children advocates and achieves lasting change for millions of children. They save children’s lives.

World Vision is dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision works on every level to achieve the goal of child well-being — from international activism to checking in on children face-to-face.

No matter who you support, and how much you give, it’s a great way to help create a better world,” said Bill Gates, co-chair of the Bill and Melinda Gates Foundation.

As the holiday shopping season begins, individuals are encouraged to contribute what they can to these worthy causes — or any other charitable organizations — to make a positive impact.