(RED) Brings Together The World’s Biggest DJs + Pop Artists To Release DANCE (RED) SAVE LIVES2 On iTunes Out Now


AVAILABLE NOW at iTunes.com/DanceRED


"(RED) Brings Together The World's Biggest DJs Pop Artists To Release Dance (Red) Save Lives2 On iTunes Out Now Album To Kick-Off This Year's World Aids Day Celebrations Together With Calvin Harris, Avicii, Katy Perry, Swedish House Mafia, Robin Thicke, Tiesto, Deadmau5 And More.

“(RED) Brings Together The World’s Biggest DJs Pop Artists To Release Dance (Red) Save Lives2 On iTunes Out Now Album To Kick-Off This Year’s World Aids Day Celebrations Together With Calvin Harris, Avicii, Katy Perry, Swedish House Mafia, Robin Thicke, Tiesto, Deadmau5 And More.

Following the global success of the 2012 DANCE (RED) SAVE LIVES MUSIC COMPILATION – which topped the iTunes dance charts at #1 in 33 countries – (RED) together with today’s hottest electronic and pop artists, today release DANCE (RED) SAVE LIVES(2). Produced in partnership with Capitol Music Group’s Priority Records, DANCE (RED) SAVE LIVES(2)is available now exclusively on iTunes, where it immediately debuted at #1 on the Dance Chart: iTunes.com/danceRED.

The ultimate soundtrack to this year’s WORLD AIDS DAY WEEKEND CELEBRATIONS, the DANCE (RED) SAVE LIVES(2) compilation features new remixes of some of the biggest names in pop and electronic music such as ROBIN THICKE, KATY PERRY, TIESTO, CALVIN HARRIS & ELLIE GOULDING, MARTIN SOLVEIG and MAJOR LAZER, as well as original collaborations from BAAUER & RL GRIME, DEADMAU5 & ERIC PRYDZ and DADA LIFE & JOSH WINK. The album costs $9.99 and ALL proceeds from the sales of DANCE (RED) SAVE LIVES(2)go to the GLOBAL FUND TO FIGHT AIDS.

Beginning on November 30 in Sydney, Australia where (RED) will be renewing its partnership with Stereosonic Festival, DANCE (RED) SAVE LIVES(2)will kick off the annual dance party taking place across the 2013 WORLD AIDS DAY WEEKEND. Sets by many of the biggest names in dance music, including CALVIN HARRIS, DAVID GUETTA, ARMIN VAN BUUREN, SEBASTIAN INGROSSO, AXWELL and more will be live-streamed on VICE’s electronic music and culture channel – THUMP, bringing fans an unforgettable live global music experience. Continue reading

Maserati Ghibli on Stage in Los Angeles at the Start of the “Opposite of Ordinary” Era

North American Debut for the Quattroporte Ermenegildo Zegna Limited Edition Concept

Maserati Ghibli

Maserati Ghibli

Maserati celebrates the North American roll out of the all-new Ghibli at the Los Angeles International Auto show, following the highly successful worldwide launch of the Quattroporte in January. Also making its North American debut is the exclusive Quattroporte Ermenegildo Zegna Limited Edition concept featuring a unique color scheme, special mirror polished rims on tone and an elegant interior upholstered in fabrics made in cooperation with the prestigious Italian fashion house.

The complete Ghibli range graces Maserati’s all new display, and simultaneously begins deliveries to the vastly expanding Maserati retail network. The four-seat GranTurismo MC, first unveiled at the Geneva Motor Show in March, also takes its bow in North America. All models will bridge Maserati towards the real challenge within the next few years in terms of product range expansion, production volumes, commercial and marketing strategy.

As Maserati embarks on its 100 years of car crafting in 2014, one very important promise that keeps popping up in discussion for the next 100 years: that we will forever reject, forever deny, forever revolt to the uniformity of car making: we will always be the absolute opposite of ordinary.

Maserati chose to unveil its new brand look and marketing communication in Los Angeles because this modern, trend-setting ever-changing, and artistic city inspires Maserati. It inspires us to continue to be the absolute opposite of ordinary. While some automobiles are inspired by basic geometry, our cars are simply … inspired.

And while the fully new Maserati stand is an artistic interpretation of our brand image and its future, this art also stems from us tackling modern world efficiencies, technologies and quality manufacturing, head on.

North American Roll Out For Ghibli

The all-new Ghibli marks a turning point in Maserati’s history; for the first time ever Maserati presents simultaneously two four-door sedan models.

The Ghibli’s design emphasizes its more dynamic driving characteristics and expresses an altogether more aggressive personality while still maintaining clear links with the larger Quattroporte. The outline of the body gives this four-door sedan a coupe-like appearance, and the sinuous grill and headlights hint at feline aggression. The grill takes its inspiration from the current GranTurismo but traces its origins back to the classic A6 GCS of the 1950s.

The Ghibli also maintains Maserati’s distinctive C-pillar, which delivers much of the car’s coupe-like stance and carries the classic trident logo, carrying on a tradition dating back to 1963.

The side profile is dominated by a swage line that runs from the traditional Maserati air intakes behind the front wheels and finishes at the rear lights.

Inside, the Ghibli sets itself apart from the Quattroporte. Its unique dashboard design perfectly matches its sportier and more youthful character without losing any of the luxury expected from Maserati. The Ghibli nevertheless succeeds in combining its sporty nature with the typical spaciousness of an executive model.

The design of the Ghibli is based on a far sportier concept than the larger Quattroporte. The car offers a choice of two 3.0 liter V6 twin turbo gasoline engines, coupled to an automatic eight-speed transmission with either rear wheel drive or Q4 all-wheel-drive.

The more powerful of these V6 units is installed in the Ghibli S: this develops 404 SAE HP at 5,500 rpm and delivers 406 lb-ft of torque from only 1,750 rpm. This unit is found on the Ghibli S Q4 with all-wheel-drive.

Maserati Ghibli S Q4

Maserati Ghibli S Q4

The Ghibli S Q4 with all-wheel-drive accelerates from 0 to 60 mph in just 4.7 seconds, while the S version with rear wheel drive takes just 0.2 seconds more. The Ghibli S Q4 has an indicated top speed of 175 mph.

Thanks to an impressive 345 HP of power and 369 lb-ft of torque, the Ghibli’s second 3.0 litre V6 turbo gasoline engine option also delivers 0 to 60 mph acceleration in just 5.5 seconds. Both engine options are equipped with parallel turbochargers and have been developed by Maserati Powertrain in collaboration with Ferrari Powertrain: both are produced by Ferrari in Maranello. Continue reading

The Infiniti Q30 Concept Makes North American Debut

THE INFINITI Q30 CONCEPT, the next step in Infiniti’s strategy to expand into new premium segments, made its North American debut at the 2013 Los Angeles International Auto Show. It will be on display at the Infiniti booth at the show, which runs through December 1, 2013 at the Los Angeles Convention Center.

Infiniti Q30 Concept Makes North American Debut.  (PRNewsFoto/Infiniti)

Infiniti Q30 Concept Makes North American Debut. (PRNewsFoto/Infiniti)

The sleek, seductive Q30 CONCEPT is the design vision for a compact Infiniti vehicle with a contemporary, individualized character for a new generation of premium customers. The compact premium segment is forecast for significant growth with the entry of young-minded affluent customers.

“The Infiniti Q30 Concept is highly predictive of a new head-turning premium compact that we will launch in early 2015,” said MICHAEL BARTSCH, VICE-PRESIDENT, INFINITI AMERICAS. “It is the perfect addition to our current portfolio of advanced sports sedans and coupes, luxury performance crossovers and full-size SUVs.”

The Q30 Concept has a compact footprint geared to the global trend of younger customers entering the premium sector in search of a product that suits their urban lifestyle,” added Bartsch. “The concept’s vision is to be the alternative to the practicality and conformity in the compact car segment.

The Q30 Concept shares key Infiniti design cues with the new 2014 Infiniti Q50, while charting even more adventurous design language and sculpting. It also incorporates dramatic design cues from visionary Infiniti concept vehicles – Essence, Etherea and Emerg-e.

The shape of the Infiniti Q30 Concept deliberately challenges convention – fusing the dynamic design and sportiness of a coupe, the roominess of a hatchback and the higher stance and visual presence of a crossover. Infiniti designers were given the freedom to explore seductive alternatives to traditional premium automobile brands.

The result is a very modern design with a sleek silhouette, dynamic character and artistically sculpted, individualistic interior design. It features a dramatic exterior shape, particularly the body sides, which include bold sections, deep undercuts and intersecting lines. Continue reading

Bacardí® Rum Unleashes “Untameable” Attitude Worldwide With New Look, Feel and Marketing Campaign




Everyone has a story and the BACARDÍ brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, BACARDÍ is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its DNA, announced the launch of “BACARDÍ Untameable Since 1862,” a new global marketing campaign that tells the stories behind BACARDÍ rum, its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”


The television, digital and print ads embody the true grit and determination that sustained the rum brand and helped it thrive. The advertising will feature headlines such as, “We Remember Prohibition – It was a Blast;” “Some Men are Kicked Out of Bars – Others are Kicked Out of Countries;” and “Earthquakes, Fire, Exile, Prohibition – Sorry Fate, You Picked the Wrong Family.

1-original BACARDÍ Untameable Since 1862 outdoor advertisement - 'Exiled, outlawed, imprisoned and always free.'

The ads offer snapshots of the BACARDÍ history during prohibition, exile from Cuba, and showcase how the Bacardí family had the original irrepressible spirit to overcome earthquakes, fire, war and revolution—none of which could defeat their spirit, because “True Passion Can’t Be Tamed.” The campaign is designed to engage millennial consumers to pursue their passions no matter what—much like the Bacardí family did—encouraging camaraderie and strength of character.

“BACARDÍ Untameable Since 1862” will be supported by 30-, 60-, and 120-second TV advertisements, as well as robust outdoor billboard, print and digital executions. The television spots—named “Procession,” because of the frame-by-frame timeline and sequence of events viewers experience—were directed by award-winning Dante Ariola, star actor Jordi Mollà and has voiceover of actor Jason Isaacs. The ads, filmed on location at the UNESCO World Heritage site of Ouro Preto, Brazil, are highly stylized and have a blockbuster movie feel. The ads exude a realism that commands attention—engaging consumers to feel that with every sip, the BACARDÍ brand story is their own.

“BACARDÍ Untameable Since 1862” was launch in the United States and Mexico on November 20, and will be launched in India and Australia in December, followed by other markets in spring 2014.

The new bat logo is a creation inspired by BACARDÍ bat hand-drawn designs from the early 1900s.

The new bat logo is a creation inspired by BACARDÍ bat hand-drawn designs from the early 1900s.

BACARDÍ is known for its passionate drive, regardless of circumstance, convention or expectation. The campaign pays tribute to the brand’s enduring popularity, continuing ingenuity and connects with consumers as it inspires them to ignite the bold, ‘Irrepressible Spirit’ within us all,” said Dmitry Ivanov, Senior Global Category Director of Rums for Bacardi. “Taking a global creative approach with the ‘BACARDÍ Untameable Since 1862’ campaign allows us to focus all of our marketing resources against a single powerful idea; an idea that’s completely ownable to BACARDÍ as it is rooted in the brand’s history and the Bacardí family’s attitude to life.” Continue reading

Apps Take Center Stage at the 2014 International CES

CEA MoDev Hackathon, Wall of Apps, and Mobile Apps Showdown featured at CES

With a wide variety of events and programming dedicated to app innovation, the 2014 International CES® is the largest app event in the world, the Consumer Electronics Association (CEA)®, producer of the annual International CES. The 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 7-10, 2014 in Las Vegas, Nevada.

Apps have become an integral part of our everyday lives, from use in phones, computers, tablets and wearable CES-Logo (1)technology,” said Gary Shapiro, president and CEO, CEA. “The 2014 CES is the prime destination for developers, manufacturers and software providers to experience the world’s largest gathering of app innovation. The app innovation at CES offers the opportunity for networking, showcasing technology and hackathons focused on this growing tech space.”

The app story at CES includes competitions, educational sessions and events that showcase the best of the app world. This year CES will feature: CEA MoDev Hackathon, Wall of Apps and a Mobile Apps Showdown.

During the second annual CEA MoDev Hackathon, developers will compete on the world’s technology stage at the 2014 CES. The competition will feature more than 100 award winning developers who will compete individually or as teams for up to $100,000 in cash and prizes. The event will take place in the Venetian, Level 4, Lando 4301 on Tuesday, January 7, 2014.

The Wall of Apps returns for the 2014 CES and will showcase the most innovative apps of the year. Located in the North Hall of the Las Vegas Convention and World Trade Center (LVCC), the Wall of Apps at CES is a hands-on, curated display of the best apps available for iOS, Androids, Blackberry and Windows Mobile. The Mobile Apps Showdown at CES will put select apps to the test.  App producers who think their innovation is the best will have four minutes to demo the app, and a winner will be determined by an audience applause-o-meter.  There will also be an online vote for a separate online winner.  Gary Dell’Abate and Jon Hein from the Sirius XM channel are slated to host the Mobile Apps Showdown on Thursday, January, 9, 2014 in the LVCC, North Hall, Room N255.

CEA Brings Hi-Res Audio to the 2014 International CES

New TechZone and Conference Sessions Highlight Next Generation High-Resolution Audio Technology

With the evolution of high-resolution audio (HRA) technology and in response to growing market demand, the Consumer Electronics Association (CEA)® announced the Hi-Res Audio Experience, a new TechZone featured at the upcoming 2014 International CES®.  Produced by CEA, the Hi-Res Audio Experience will showcase the latest high-resolution audio content coming to market and the latest technologies that will give consumers the highest quality listening experience. The 2014 CES is the world’s gathering place for all who thrive on the business of consumer technologies and is scheduled to run January 7-10, 2014, in Las Vegas, Nevada. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics CES-Logo (1)Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

CEA research shows that consumers are ready to embrace high resolution audio.  The research indicates that the appeal of high quality audio electronics extends beyond enthusiasts and that the appeal of hi-res audio extends far beyond higher quality audio devices. CEA finds four in ten (39 percent) of consumers with a moderate interest in audio indicate they are willing to pay more for high quality audio electronics devices and that nearly six out of ten (60%) of consumers with a moderate interest in audio are willing to pay more for higher quality digital music.  Nine in ten consumers say sound quality is the most important component of a quality audio experience.

Market trends indicate that consumers are poised to embrace high-resolution audio, creating tremendous new opportunities for CE manufacturers and the music industry,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “With recent HRA announcements from a number of music labels, digital retailers and CE companies, we’ve created this new TechZone to help drive category growth and give our attendees the opportunity to explore the game-changing quality of high-resolution audio.  Visitors also will meet leading creatives from across the industry.”

Located in The Venetian’s Bellini Ballroom, the Hi-Res Audio Experience is anchored by hi-res digital download pioneer and leader HD Tracks and features companies including Acoustic Sounds Super HiRez Store, Blue Coast Music, Mytek Digital and Native DSD Music.

A variety of hi-res audio products also will be demonstrated or on display in the Tech Zone.  In addition, several manufacturers will have hi-res products on display in their rooms in the Venetian Tower and in their booths across the CES show floor.

For the past 25 years, my brother and I have dedicated our lives and our company to pushing the envelope in sound quality and we apply this same passion to music downloads,” said David Chesky, co-founder and CEO of HD Tracks. “Now we are pleased to join with a number of other artists, music stores, and electronic companies at CES to take high fidelity music reproduction to a new level that was never before even imaginable.”

In addition to cutting edge exhibits, the Hi-Res Audio Experience will feature its own conference track at the 2014 CES with sessions including:

Welcome to the Hi-Res Music World, 1-2 p.m., Tuesday, January 7

Featuring top executives from both major and independent labels who will discuss, along with their digital retail partners, the challenges and opportunities associated with licensing and distributing hi-res music.

Meet the Hi-Res Music Creators, 3-4 p.m., Tuesday, January 7

Exploring topics including the key advantages to working in hi-res formats; the availability of recording tools; and the importance of meta data in enhancing the overall listening experience.

Hi-Res Audio for Every Lifestyle, 1-2 p.m., Wednesday, January 8

Examining the variety of hi-res devices that are available today and the challenges related to marketing and promoting them.

The 2014 CES will feature 20 market-specific TechZones highlighting innovation across 15 different product categories. Companies interested in exhibiting in the new Hi-Res Audio Experience should contact Kristen Nafziger at knafziger@CE.org or 703-907-7648. For more information on the 2014 International CES, visit www.CESweb.org.

Tether Tools Launches Consumer Tech Accessory Holiday Gift Guide


At Christmas, more than at any other time of the year, many people are gifted with high tech devices that are, unfortunately, at the top of the list for thieves looking to ruin your holiday. It’s not enough to give that special person the iPad they have asking for. You also have to make sure that someone else doesn’t end up enjoying it more. Not to mention breakage, if is sometimes unexpected and unavoidable. Tether Tools is excited to announce a Holiday Buying Guide designed to accessorize all the technology gadgets that will be given this holiday season.

Tether Tools® is a design and manufacturing company providing innovative custom photography equipment and accessories for in-studio and on-location shoots. Tether Tools is committed to providing high quality versatile tethering and workstation solutions for professional and enthusiast photographers. Tether Tools also supplies gear for musicians, filmmakers and other creative professionals.

The complete guide contains iPad/Tablet, SmartPhone, Laptop and tech mounting tools to help children, parents, musicians, professionals  – anyone really – use their gadgets at home, on the job or on the go.

iPad Utility Mounting Kit

iPad Utility Mounting Kit

For the Tech Lover

For those who can’t live without their device, Tether Tools helps mount, wear and power personal devices, safely and securely.  Designed for the tech-obsessed.

— iPad Utility Mounting Kit – enables iPad mounting virtually anywhere.

Rock Solid External Power Bank – portable power bank with option to power or charge two devices (iPad, tablet, phone, camera, etc.) simultaneously.

— StrapMoore & Extender – secure battery packs or power strips to the leg of a desk, eliminating adhesives

— JerkStopper Computer Supports – keeps any cable connected to computers

— JerkStopper Flat Mount – secure cables under a desk & out of the way with these adhesive mounts

— JerkStopper In-Line 4 Pack – keep cables together without tape and prevent cable damage

— JerkStopper “A” Clamp – secure cables where needed with the 1” or 2” clamp Continue reading