Event Images photographed by Lev Radin/Other provided by FactoryPR
On Thursday, November 21st, SATYA Jewelry celebrated the official opening of its new flagship boutique location at the Time Warner Center in New York City. This flagship boutique unveils the new store concept that will roll out in stores for the coming year, as well as celebrating the brand’s 10th anniversary and its latest collaboration with charity:water. The evening was hosted by ATLANTA DE CADENET TAYLOR and featured music by CHELSEA LEYLAND.
The store opening celebrates SATYA Jewelry’s 10th Anniversary and is a reflection of the atelier’s continued growth and success in both jewelry and philanthropy. SATYA SCAINETTI, co-founder and CEO of SATYA Jewelry and the SATYA FOUNDATION, is a humanitarian, yogi and Reiki healer, devoted to giving back to the community. She has a deep-rooted passion for social change, mirrored in a series of collaborations with non-profit organizations that surpass over $1 million in donations.
The new flagship boutique reflects Satya’s journey, evoking a soothing and inviting atmosphere amidst rich oak shelving and display tables, elegant lighting, and beautiful symbolic sculptures. The store is designed to be a boutique destination, providing customers with a refined shopping experience and exemplary service. Upon entering the boutique, customers are invited to connect with their inner beings, stimulated by the meaning behind each piece of SATYA jewelry.
Satya and her business partner, BETH TORSTRICK, founded SATYA Jewelry on the ideals of truth and enlightenment, with each piece speaking to the customer’s personal journey. Every stone in the collection is handpicked with symbol designs that are handcrafted in New York. Key pieces from the line include stretch bracelets, meant to be worn on their own or layered, and the Mala prayer beads that come in a range of colors.
“I am thrilled to open this Flagship in the Time Warner Center. It’s the perfect home for SATYA Jewelry, giving customers the opportunity to experience SATYA Jewelry in an un-paralleled shopping environment,” says Satya.
The store opens in tandem with a new collaboration with charity:water in an effort to bring clean water solutions to areas in need. SATYA and charity:water co-designed the Oasis necklace, a stunning delicate pendant necklace dipped in gold and set with a blue agate stone, representing solidarity, vitality and balance. With each purchase, $40 will directly fund sustainable water solutions for families in India and in areas of greatest need.
Raised in a large family of artists, Scainetti’s love of music and fashion ignited her passion for jewelry design at a young age. Later, she moved to Manhattan, where she launched her career in design and developed her unique aesthetic at various esteemed fashion accessories houses. The name Satya traces its roots to yoga and spiritual enlightenment. After attending a 35-day Sivananda yoga teacher training in the Bahamas, Scainetti believed she could use her talent in jewelry design to foster profound social change. Upon the training’s end, she was ordained the new spiritual name, Satya, meaning ‘truth’. So inspired, she approached friend and co-worker Beth Torstrick Ward to co-found Satya Jewelry in 2002. Ever since, Scainetti has built a devoted global following as she creates beautiful, meaningful jewelry that resonates with each customer’s own personal journey. Scainetti’s ingenuity, background in social work, and passion for early childhood education sparked the creation of the Satya Foundation. The non-profit organization provides aid to children and families living in impoverished countries; offering hope, change and the opportunity to fulfill their destinies.
SATYA jewelry is sold through their website, www.satyajewelry.com, New York and London retail stores and more than 350 boutiques internationally. SATYA jewelry offers affordable, timeless and meaningful pieces ranging from $30.00-$1,000+.