Shopping network shows women how to use the power of color
The Jewelry Television (JTV) recently launched a series of broadcast and web-based content aimed to educate women on wearing colorful jewelry and clothing with confidence. Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. appealing to fashion-conscious women, jewelry-making enthusiasts and private collectors. The privately-held shopping network broadcasts high definition programming, 24 hours a day, seven days a week, to more than 80 million U.S. households. www.JTV.com offers the most comprehensive jewelry and gemstone Learning Library on the internet, and is the third largest jewelry website according to Internet Retailer’s Top 500 Guide for 2012.
Hosted by Emmy award-winning stylist and color expert, David Zyla, women now have the opportunity to understand the theory of color and how to incorporate it into their own personal styles.
Zyla, the best-selling author of The Color of Style and Color Your Style, shares practical advice on everything from mixing metals to incorporating many shades of blue into your wardrobe.
“My idea is that we all possess a certain set of colors in us and they’re dictated by the colors found in our hair, eye color and skin,” explained Zyla. “My passion is to help people discover and embrace the most authentic, very best versions of themselves, using color as the foundation.”
The network has short, impactful videos to demonstrate easy to remember color and style tips. “We frequently receive questions from customers on how to mix metals. They ask if it’s okay to wear both silver and gold jewelry at the same time,” noted Jill Johnson, vp of marketing for JTV. “David validates that mixing silver, gold and even bronze, copper and pewter is no longer a fashion faux pas, but a fashion statement.”
JTV is also rolling out ‘David’s Picks,’ a monthly feature exploring the company’s vast product selection to highlight the latest trends, essentials, and seasonal must-haves.
“This is all part of our commitment to educating consumers,” noted Johnson. “Women simply don’t feel dressed without their jewelry so we’re helping them know how much, when, and what to wear. Let’s face it, self-esteem begins each morning when you stand before the mirror and feel confident about how you look.”