Customers Can Name Their Own Deal; Sales Start Online on Thanksgiving; Most Stores to Open Black Friday at 8 a.m.
As shoppers start thinking about how to deck their halls, RadioShack invites consumers to “Tech the Halls” this holiday season. From delivering great prices on the hottest tech brands, to rolling out a new product protection plan, and even giving consumers a chance to name their own deals, RadioShack intends to celebrate the creative spirit that keeps the holiday season bright.
RadioShack continues to find ways to give consumers what they want:
— Black Friday/Cyber Monday Deals: Black Friday deal seekers will find reasons to celebrate with great deals on top brands such as Kindle, Beats by Dr. Dre, SOL REPUBLIC and Samsung. RadioShack will give shoppers a chance to shop online Thanksgiving night to grab deals while most retail locations will open at 8 a.m. on Black Friday. And for Cyber Monday, RadioShack again will roll out “24 Deals in 24 Hours” that are all available online while quantities last.
— “Name Your Deal” Promotion: RadioShack is giving shoppers the power to name their own deals with an interactive application at www.radioshack.com/holiday where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for “Name Your Deal” products at amazing prices.
— Tech the Halls Idea Centers: Building on its heritage as a DIY destination and expert resource for tech know-how, RadioShack has created holiday Idea Centers in its stores, featuring easy-to-follow instructions cards for how to create some holiday fun using products from the surrounding shelves.
— New “It Happens” Protection Plan: New this year, RadioShack launched its new stress-free “It Happens” protection plan on Nov. 1 to protect holiday purchases against accidents and “it happens” moments. The plan protects products from accidental damage, and the simple claim process comes with same-day in-store instant replacement for many items, or a repair option for devices $300 or more.
— Times Square Pop-Up Stores: Just in time for the holiday shopping season, two RadioShack pop-up stores will launch in Times Square. Stores will open this week and will offer interactive experiences and free charging stations. These locations will be open for a limited time in 2014 to showcase the reinvigorated brand and offer a great mix of products for holidays and for visitors who may pass through the “Crossroads of the World.”
“We’re excited to invite shoppers to experience the new RadioShack this holiday season and discover all the ways we can help them ‘Tech the Halls,'” said Jennifer Warren, chief marketing officer of RadioShack. “We’ve updated our stores and refreshed our merchandise to include even more from hot brands like SOL REPUBLIC, Beats by Dr. Dre, Skullcandy, Fitbit, Apple and Samsung.”
New Stores Popping Up in Times Square – And Beyond
To celebrate the official start of the holiday season, RadioShack will open two pop-up stores in New York’s Times Square later this week. Located at 1441 Broadway (41(st) & Broadway) and 1565 Broadway (inside the former Roxy Delicatessen) in Manhattan, the two limited-time only locations feature a special mix of top brands, great gifts and top tech for travelers. RadioShack plans the pop-up stores to remain open through New York’s hosting of “the big game” in February.
The new experience isn’t limited to the company’s pop-up stores, however; by the end of 2013 the company will have also made improvements to nearly all 4,300 U.S. stores. This includes more than 100 concept and brand statement stores, which feature bright, completely redesigned interiors and the new exterior signage featuring the new logo, which launched in July 2013. All of these improvements underscore the company’s strides toward reinvigorating its stores, revamping its product assortment and repositioning the brand. Continue reading