JOHN FRIEDA CELEBRATES 25 YEARS OF HAIR CARE HERITAGE IN LONDON

Photo by David M. Benett/Getty Images for John Frieda

LONDON, ENGLAND - OCTOBER 29: John Frieda arrives at the John Frieda party celebrating 25 years of transforming women's hair at Claridges Hotel on October 29, 2013 in London, England. (Photo by David M. Benett/Getty Images for John Frieda)

LONDON, ENGLAND – OCTOBER 29: John Frieda arrives at the John Frieda party celebrating 25 years of transforming women’s hair at Claridges Hotel on October 29, 2013 in London, England. (Photo by David M. Benett/Getty Images for John Frieda)

The John Frieda Brand is celebrating 25 years in style with a star-studded party in the ballroom at Claridges Hotel in London on 29th October. When the first John Frieda Salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda® Hair Care products are personal favorites of celebrities, beauty experts and consumers worldwide.

LONDON, ENGLAND - OCTOBER 29: Harry Josh arrives at the John Frieda party celebrating 25 years of transforming women's hair at Claridges Hotel on October 29, 2013 in London, England. (Photo by David M. Benett/Getty Images for John Frieda)

LONDON, ENGLAND – OCTOBER 29: Harry Josh arrives at the John Frieda party celebrating 25 years of transforming women’s hair at Claridges Hotel on October 29, 2013 in London, England. (Photo by David M. Benett/Getty Images for John Frieda)

After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda®Hair Care Experts has revolutionized hair care with the innovative Frizz-Ease® Hair Serum, which eventually landed in Allure magazine’s “Cosmetic Hall of Fame” and was singled out by InStyle as “Product of the Decade.” And the John Frieda® Hair Care Experts’ dedication to solving widespread hair care problems through innovative formulas and expert “how-to” instruction didn’t stop there.

The John Frieda® Hair Care Team of celebrity stylists has also fueled the company’s new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao (a wholly-owned subsidiary of Kao Corporation of Japan) the global technology and research resources behind John Frieda® Hair Care products are unrivaled.

After the Frizz-Ease® range of products became a household name in the early 1990’s, the John Frieda®Hair Care Experts continued to pioneer fashion-forward range after range: the color care range — Sheer Blonde® products, Brilliant Brunette® hair care, the Radiant Red range; the Luxurious Volume product range, for gorgeous, full-bodied hair; the Root Awakening® range of products with natural Eucalyptus, for stronger, more radiant and beautifully healthy-looking hair; and Precision Foam Color, a true breakthrough in home hair coloring.

Never content to rest, the John Frieda® Hair Care Experts are continuously reinventing and adding new, more technologically-advanced products to each range — products that meet women’s evolving needs.

Entrepreneurial in spirit and global in impact, John Frieda® Hair Care has consistently been the industry leader when it comes to innovative new products. Which begs the question: what will we come up with next?

Giles Gordon, Marketing Director at the John Frieda Brand comments, “We are incredibly proud that the John Frieda Brand is as relevant today as when it was launched 25 years ago so we feel that’s something worth celebrating. The event will celebrate the past whilst looking ahead to what’s next and how we can continue to transform women’s lives.”

NEW FOR THE HOLIDAY: John Frieda Styling Tools by Conair Collection

When it comes to looking fabulous, there is no better way to turn heads than by rocking luscious curls. With these curlers from the John Frieda Styling Tools by Conair Collection, gorgeous, healthy curls of any size are easy to attain without stepping foot in the salon. Made with ceramic titanium coating and ionic technology, you will never have to worry about heat damage or the hassle of other tools again.

The John Frieda Spiral Curls Curling Iron ($39.99) is ideal for healthy heat styling and features exclusive ionic frizz-fighting technology and true ceramic heat with LCD temperature control for accurate temperature output, the key to shiny, healthy hair. (Available exlcusively in the United States at Walgreens)

With the John Frieda Tight Curls 1” Curling Iron ($29.99, available at Ulta, Best Buy and Target), 30 second heat makes fashion-forward curls quick and easy to achieve. Featuring Advanced Ionic Conditioning and True Ceramic Technology, this premium curling iron offers 11 digital heat settings offering high heat up to 400°F/205°C for professional results. Simply select your temperature of choice and create shiny, frizz-free curls that last all day.

John Frieda Loose Curls 1 1/4” Curling Iron ($29.99, available at Ulta, CVS, Best Buy and Target)- Get healthy, voluminous curls in an instant with 30 second heat-up and 11 digital heat settings with temperatures reaching 400°F/205°C. The large Ceramic Titanium coated barrel features Advanced Ionic Conditioning for smooth, healthy waves and long-lasting lift.

The John Frieda Volume Curls 1 1/2” Curling Iron ($32.99, available at Ulta, CVS, Best Buy and Target) is engineered with Titanium Ceramic Technology and Advanced Ionic Conditioning to seal in moisture and reduce frizz. With 11 digital heat settings offering high heat up to 400°F/205°C, it’s easy to select a safe heat level for your hair type. Designed for quick, easy styling, the Volume Curls curling iron banishes dull, heat damaged locks and ushers in soft, gorgeous hair.