handvaerk, a New York based luxury basics apparel brand, today launched its debut collection exclusively online at www.handvaerk.com. The collection features a thoughtfully chosen selection of men’s and women’s luxury wardrobe basics, including t-shirts, polos, henleys, tank tops, underwear and other classic everyday pieces. Each item is handcrafted in small production runs in family-owned and operated workshops, maintaining the elegant artistry and grace that is inherent in traditional high-quality craftsmanship.
“We are thrilled to bring handvaerk’s line of men and women luxury essentials to the U.S. market,” said Esteban Saba, Co-Founder and CEO of handvaerk. “More than a statement of our devotion to the highest standards of craftsmanship and quality, handvaerk offers consumers basics that have thoughtful design and premium materials sourced from around the world.”
handvaerk was conceptualized by husband and wife team Esteban Saba and Petra Brichnacova as an artisanal collection of wardrobe basics made from the highest quality materials. Inspired by the Danish word handvaerk, meaning artisanal and handcrafted, the brand offers a line with a pure aesthetic and takes its cues from mid century modern design. Each product has been designed for ultimate comfort, which is due to the fabric’s ultimate softness, meticulous tailoring and an unparalleled emphasis on every single sartorial detail.
Prior to creating håndvaerk, Esteban spent more than 15 years in the investment banking divisions of Merrill Lynch, JP Morgan, and Citigroup; a senior strategic advisor to corporations on their major transactions, including Mergers & Acquisitions, and IPOs. Prior to moving to New York, he earned his MBA at The University of Chicago Booth School of Business.
Petra is an artist at heart; from an early age a prolific student of aesthetics, philosophy, literature, and history of world art. She specialized in textile and surface design at Prague’s Mastership School of Art and Design and worked at several renowned art galleries in Prague. Petra also earned a degree in textile design at the Fashion Institute of Technology. Prior to co founding håndvaerk, she spent a decade managing and curating Waldmann Inc. Petra is tasked with formulating the overarching art direction for håndværk and leads the design process. She is inspired by nature’s authentic beauty, and her collaborations with manufacturers who share her passion for natural, high quality fabrics.
The brand offers a product of exceptional quality made with distinct fabrics derived from the highest-grade Pima cotton from the northern coastal valley in Peru, Mongolian cashmere and merino wool from Scotland. All items are handmade or hand finished to maintain the artistry and grace that are inherent in high-quality craftsmanship.
“We create luxury essentials of uncompromising quality by crafting timelessly elegant products using the world’s finest natural fibers. Our heritage is grounded in three generations of small-scale family production; a storied legacy of manufacturing textiles, garments, and luxury products. Our minimalist style incorporates clean, pure lines, and pays homage to the materials used. Functional design accentuates the relationship between the human body and the exquisite comfort derived from the ultimate softness of our fabrics.” States the Co-founders. “We produce for those few who are truly thoughtful when investing in a product, appreciate the rigorous process required for high quality manufacturing, and understand how håndværk is redefining how luxury essentials should be made. Our inaugural collection has been thoughtfully curated to form the foundation of a modern and timeless wardrobe. We traveled to Peru for the finest Pima cotton from the northern coastal valleys and to Scotland for the best Mongolian cashmere and superfine merino wool.”
For men, the collection includes the Boxer Brief (Superbly fitted, Constructed from 100% Peruvian Pima cotton in super light and fine two-fold (80/2) jersey fabric, with natural elasticity, giving them good hold and maximum breathability, Ultra soft Japanese made håndværk labels, Elastic waistband engineered for ultimate comfort), the Classic Brief ($50.00, made from 100% superfine, hand-harvested, Peruvian Pima cotton, with attention to every single detail, from the custom engineered elastic waistband to the carefully sewn seams, guarantee that this pair will exceed your expectations), Crew Neck Undershirt ($65.00, Handcrafted in a super fine, all 100% Peruvian Pima cotton, lightweight jersey fabric, made with extra-fine seams, which makes it a superior choice for discreet layering and designed to keep you feeling fresh given our cotton’s natural wicking and antimicrobial properties), The Low Waist Trunk (100% Peruvian Pima cotton, Ultra soft Japanese made håndværk labels, Elastic waistband engineered for ultimate comfort, Designed in New York. Handmade in Peru), The long sleeve henley (the three-button long sleeve is unmistakably refined, yet subtle. Extremely soft, lightweight and elegantly fitted, making it a perfect option for layering or wearing it on its own. Produced from premium lightweight jersey fabric. Made from superfine two-fold (80/2) yarn using only the finest extra long staple Peruvian Pima cotton fibers. Designed for a tailored, close to the body fit. $135.00) and the (for now) out-of-stock Cashmere Scarf ($475.00, generously sized 100% cashmere scarf made with untreated cashmere to maintain the material’s natural sumptuous feel. Crafted from the finest grade Mongolian cashmere to precise standards and knitted in Scotland. It is made in a family owned workshop established in the late 1700’s; a Royal Warrant Holder, who has
been supplying fine products for decades to the Households of HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.)
Consumers can learn more about the founders’ passion for launching the handvaerk brand, their heritage in the garment and design industry, as well as shop through the collection at www.handvaerk.com.