On October 23, 2013, Montblanc and Co-Host, actor Josh Lucas, celebrated the opening of its newest boutique located on Madison Avenue. Montblanc Chief Executive Officer, Jerome Lambert and Montblanc North America President & CEO, Jan-Patrick Schmitz unveiled the luxury maison Montblanc boutique located in the heart of mid-town New York City. Special guests in attendance included Olivia Munn, Anthony Mackie, Olivia Palermo and Johannes Huebl, Karlie Kloss and Topaz Page-Green.
Known for its commitment to the highest standards of European craftsmanship, the new boutique boasted the very latest collections of exquisite timepieces, innovative writing instruments, fine jewellery for men and women, and artisanal leather goods.
Expansive exterior floor to ceiling windows displayed the latest offerings from the luxury brand. Loyal customers and global travelers alike experienced the iconic Montblanc star, which ushered them into the contemporary 3,200 square foot store with beautiful Swarovski crystal curved glass floating chandeliers and a private client room for product viewings.
The interior of the store reflected Montblanc’s heritage- the celebration of the written word. With a wall dedicated to the largest collection of limited edition writing instruments in North America, enthusiastic connoisseurs had the opportunity to see unique pieces ranging from the annual Writers Edition to Patron of Arts and the exceptionally rare pieces that are the specialty of the Artisan Atelier. Additionally, the cultivation of writing was further reinforced by two large writing desks – two retreats that stood ready to welcome every guest to the store.
The new location also displayed the Heritage Collection Writing Instrument, which honored Montblancʼs more than 100 years of continued leadership, highlighted its technical innovation and celebrated the pioneering spirit of the early 20th century. The boutique also showcased the limited edition “Signature for Good Collection” to benefit UNICEF, launched during the 2013 Academy Awards and now extended through March 2014. Ten percent of the retail sales of items purchased from the special edition collection of writing instruments, jewelry pieces and leather accessories will help UNICEF improve access to education, including constructing schools in Africa, Asia and Latin America.
“Montblanc has proudly been a part of the New York City community since 2003,” said Jan-Patrick Schmitz, Montblanc North America President and CEO, “As a global leader in exquisite writing instruments and menʼs accessories, we are eager to welcome our New York city family and travelers alike to our new home.”
The latest timepiece launched at Watches & Wonders in September 2013 made its North American debut- the ExoTourbillon Rattrapante as part of the Collection Villeret 1858. Montblanc timepieces are the product of the finest craftsmanship and best Swiss watch making traditions, as each piece is designed and created in both Montblanc’s Le Locle and Villeret manufactures and the brand is now only one of an exclusive group of watch manufactures in the world able to cover a watch making spectrum that extends from the art of haute horlogerie timepieces in its most traditional form through to the state-of-the-art innovation of todays watch industry.
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The company’s uncompromising principles of design, style, quality and workmanship have allowed them to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, jewellery, leather, fragrances and sunglasses – and the brand has made an enduring commitment to encourage excellence through cultural advancement. Montblanc has its roots in writing culture and therefore sees a particular obligation to its own cultural commitment. Through various international activities, the company makes a creative contribution to modern cultural life: Montblanc itself writes a small piece of cultural history.