“To create a better world through leadership and excellence in lighting design; to cultivate the universal acknowledgement and appreciation of the Power of Light in human life.”
The International Association of Lighting Designers (IALD) will “Chase the Dark” across the globe on November 14, 2013, with a series of temporary lighting installations demonstrating the power of light in urban communities. Three new cities will participate in this coordinated, global event: Sydney, Australia; Toronto, ON Canada; and Atlanta, GA USA. UK-based lighting manufacturer acdc LED Ltd. is the global sponsor for this event, and will provide the lighting equipment for each city.
Lighting designers are a tremendous resource of innovative, practical and economically viable lighting solutions. They understand the role of lighting in architectural and interior design and utilize their extensive experience and knowledge of lighting equipment and systems to enhance and strengthen design.
Founded in 1969 and based in Chicago, IL, USA, the International Association of Lighting Designers (IALD) is an internationally recognized organization dedicated solely to the concerns of independent, professional lighting designers. The IALD strives to set the global standard for lighting design excellence by promoting the advancement and recognition of professional lighting designers. Governed by an 11-member Board of Directors, the IALD is a volunteer association that relies on the active participation of its members. The over 900 lighting designers around the world who are members of the IALD hold a position of distinction and authority in the lighting design profession.
Beginning in Sydney, Australia, at 7:00 P.M. AEDT on Thursday, 14 November 2013, IALD’s Chase the Dark event will follow the setting sun across the globe, illuminating city spaces in Sydney, Australia; Melbourne, Australia; Dubai, UAE; Berlin, Germany; Stockholm, Sweden; London, UK; New York, NY USA; Philadelphia, PA USA; Washington, DC USA; Toronto, ON Canada; Atlanta, GA USA; Chicago, IL USA; St. Louis, MO USA; Mexico City, Mexico; Denver, CO USA; Seattle, WA USA; and finally San Francisco, CA USA.
IALD architectural lighting designers from eight countries spanning eight time zones will take part in this global event. Each host city will invite participants to shape an urban environment with light, creating several miniature lit scenarios over several hours. These displays will be installed for just a matter of moments – the images of each light project will be captured permanently on camera and shared on Twitter using the hashtag #IALDchasedark all evening long.
“IALD’s Chase the Dark is an opportunity for lighting enthusiasts around the world to share their creativity with the public,” said Kevin Theobald, IALD President 2012 + 2013 and Associate Director at GIA Equation in London, UK. “But it’s also a chance for us to unite IALD’s many local communities around the globe in one activity that emphasizes and champions the power of light in human life.”
The event will be locally hosted and organized by chapters of the International Association of Lighting Designers (IALD), an internationally recognized organization dedicated to the concerns of independent, professional lighting designers. Distributors Inter-Lux, JSB, Rebel Light and StageLED will assist with regional support and host local viewing parties for participating IALD lighting designers.
For more information on IALD’s Chase the Dark, or to find out where designers will chase the dark in your community, visit www.iald.me/chasethedark .