DSW celebrates first “National Shoe Lover Day” with ‘Free Shoes for a Year’ Sweepstakes

DSW Inc. (www.DSWinc.com), a leading branded footwear and accessories retailer, introduces one entire day devoted to shoe love. National Shoe Lover Day, DSW’s unofficial official holiday, falls on Saturday, October 26, 2013.

One lucky shopper at nearly 400 DSW stores will win a chance to get FREE SHOES FOR A YEAR on Oct 26. (PRNewsFoto/DSW Inc.)

One lucky shopper at nearly 400 DSW stores will win a chance to get FREE SHOES FOR A YEAR on Oct 26. (PRNewsFoto/DSW Inc.)

To celebrate the new holiday, DSW is giving Shoe Lovers everywhere the chance to win free shoes for a year. Each of the 390 stores nationwide, as well as www.dsw.com, will participate in this sweepstakes. Customers who make a purchase on that day, from a store or from www.dsw.com, will receive a peel-off card—if the card is a “free shoes for a year” winner, that customer will receive bonus cards throughout the year. There will be one winner per store and one winner from www.dsw.com (more info here: http://tiny.cc/FSFY). Additionally, DSW stores will have other prizes and giveaways for their Shoe Lovers on the big day.

We are excited to finally launch this fabulous holiday,” said Kelly Cook, Senior Vice President of Marketing, DSW Inc. “One whole day to celebrate gorgeous shoes and party with our superstar Shoe Lovers? There’s absolutely nothing better than that!”

DSW has also released its first-ever book, Do You Speak Shoe Lover? in celebration of National Shoe Lover Day and Shoe Lovers everywhere. It is available for purchase at DSW stores, www.dsw.com, and select book retailers nationwide.