For more than 25 years Biotherm has developed innovative treatments specially formulated for men and women, combining powerful ingredients from the aquatic environment to fresh textures. This week, Biotherm Homme, the men’s skincare division, announced a partnership with two new ambassadors, François Gabart and Bixente Lizarazu, accomplished athletes who have constantly pushed their limits.
Biotherm is a French luxury skin care company acquired in 1970 and owned by L’Oréal under the Luxury Products division. It is developed and manufactured in research laboratories in Monaco and originated from mineral water. In early 20th century, the French biologist Mme Jeanine MARISSAL discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator. She applied for intellectual property rights on this discovery. In 1952, intellectual property rights were acquired and she used it in skin care products. Thus, the ‘therm’ in Biotherm comes from thermal plankton, an ingredient found in all Biotherm products. ‘Bio’ comes from the profession of the founder biologist.
François Gabart (born 23 March 1983 in Saint-Michel-d’Entraygues, France) is a French professional offshore yacht racer who won the 2012-13 Vendée Globe in 78 days 2 hours 16 minutes, setting a new race record and sees the new partnership as an union of like-minds: “We [Biotherm Homme and I] share the same passion for the underwater world. We need the marine element me to navigate, Biotherm skin. I am very proud to participate in the Biotherm Homme adventure! “
Basque Bixente Lizarazu (born 9 December 1969 in Saint-Jean-de-Luz) is a former football left defender who played most notably for Bordeaux and Bayern Munich, as well as the French national team. In a twelve-year international career from 1992 to 2004, Lizarazu played in three European championships and two World Cups for France, winning the 1998 World Cup and Euro 2000. Before moving to Germany, Lizarazu played for Girondins de Bordeaux, where he played in the 1996 UEFA Cup Final against Bayern; and Athletic Bilbao. He has won six Bundesliga championships with Bayern Munich, as well as five German Cups, the Champions League, and the Intercontinental Cup. On winning the Intercontinental Cup in 2001, he became the first player to be a concurrent European and World champion in club and international football.
Lizarazu left Bayern in the Summer of 2004 and eventually signed with Olympique Marseille. However, six months after signing with Marseille, he returned to Bayern Munich in January 2005. Lizarazu announced his retirement from football on 30 April 2006 – four days after former teammate Zinedine Zidane. After retirement, Lizarazu got involved in Brazilian Jiu-Jitsu. He competed in a Jiu-Jitsu competition in Europe in 2009, where he became European champion in the Blue Belt Senior 1 Light Division.
Bixente Lizarazu, 43, said: “I use Biotherm Homme for many years, I am including an unconditional of moisturizer Aquapower. ” “I’m always in contact with the elements, whether at sea or in the mountains. So after a day of activities, it’s nice to moisturize the skin to prevent it takes. ”
The first campaign for the Biotherm Homme Fitness Age range embodied by Bixente Lizarazu will be launched in January 2014. The Biotherm Homme Aquapower campaign embodied by François Gabart begin in April 2014. The joint campaigh for the rest of the lines in the brand will be launched in December 2013.