On October 9th, UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a creative experience. The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.
“UGG lovers have a unique, emotional connection with our brand, and with each pair they buy,” said UGG Australia president Constance X. Rishwain. “With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us, and customizing your UGG boots or flip flops is a great holiday gift, too.”
UGG by You will live exclusively on UGGAustralia.com and is available domestically in the United States at this stage. UGG by You gift cards will be sold in concept stores nation-wide, and the personalized UGG footwear will ship approximately 4-6 weeks from the order date.
UGG by You allows customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations made from those elements. Prices are $220 (or $225 for a metallic heel counter). In addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with over 5,000 color combinations. Price is $110.
UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags and has grown from $10 million to over $1 billion in sales. In 2011, the brand introduced UGG for Men with quarterback Tom Brady now offers the ultimate brand experience to all with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com .
— Phillip D. Johnson