ICONIC DESIGNER UNVEILS NEW LIMITED EDITION 2014 BOTTLE
evian (www.evian.com) is partnering with Elie SAAB, to create a limited edition glass bottle that is a joint celebration of both brands’ pursuit of purity in design. The partnership between evian and Elie SAAB is the latest to follow six years of evian associating itself with international fashion brands.
The evian Limited Edition Collection first launched in 1992 with the Olympic Games Limited Edition bottle. evian has
since partnered with the world’s most esteemed designers, including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courreges, Diane von Furstenberg, and now Elie Saab. From bold and innovative designs to international fashion designer collaborations, each Limited Edition bottle design celebrates the perfectly pure water inside, evian Natural Spring Water, and maintains the evian Live young spirit: “Youth is not a matter of age, it is an attitude“.
(This year, the two brands unite with the common theme of purity. The bottle is decorated with a signature Elie SAAB lace pattern, which recalls the feminine and elegant designs featured so prominently in the brand’s collections. The delicate white lace has been applied with architectural accuracy, bringing added refinement to the clean lines of the bottles silhouette. The final creations symbolize the immaculate craftsmanship, and mutual sophistication that both Elie SAAB and evian are renowned for.
evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.
The 2014 Limited Edition bottle by ELIE SAAB will be available for purchase at www.shop.evian.us, and at select restaurants and hotels, including Sofitel Luxury Hotels nationwide beginning October 2013.
More information can be found at: http://www.evian.com