Improve Your Skin’s All-Year Round Appearance with Avon’s New ANEW Clinical Skinvincible



As children return to school and memories of summer vacations fade, a new nationwide online survey conducted by Harris Interactive, Inc.[1] for the Personal Care Products Council ( shows that many Americans around the country are still vastly uninformed about sun protection, regardless of the season. According to the survey, nearly 40% of Americans believe that sunscreen is only needed on sunny days. What experts have known for years however, is that even on cloudy days, up to 80% of the sun’s harmful UV rays can penetrate skin to cause damage. Extensive research has proven that daily sun exposure is the real culprit behind some of the most noticeable signs of aging, such as: winkles, fine lines, sagging skin, dullness, dehydration, and age spots. They also are unaware of the risks of sun exposure and who is at risk for sun damage.  In fact, 90 percent of skin aging is caused by everyday sun exposure that occurs throughout the year, not just at the beach.

Avon ANEW Clinical Skinvincible Multi-Shield SPF 50 Lotion and Deep Recovery Cream

Avon ANEW Clinical Skinvincible Multi-Shield SPF 50 Lotion and Deep Recovery Cream

In addition, unprotected sun exposure also contributes to: Pre-cancerous (actinic keratosis) and cancerous (basal cell carcinoma, squamous cell carcinoma and melanoma) skin lesions – caused by loss of the skin’s immune function; Benign tumors and Telangiectasias (the stretching or enlargement of small blood vessels under the skin)

The American public is still not in a place where they are sun smart every time they step out of their door,” said Farah K. Ahmed, Chair, Personal Care Products Council Sunscreen Committee.

Unfortunately, the American public still has a long way to go before we treat sunscreen the way we treat seatbelts,” added Ahmed.  “Every time you step out of your door, you should automatically apply sunscreen – rain or shine, summer or winter – as well as wear protective clothing and seek shade whenever possible.”

Based in Washington, D.C., the Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council’s more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S.  As the makers of a diverse range of products millions of consumers rely on every day, from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance, personal care products companies are global leaders committed to product safety, quality and innovation.

Other finding of the Survey includes the following:

— Wear Sunscreen Every Day – Even When Cloudy: Nearly 2/5 (38 percent) of Americans say sunscreen is mainly for use on a sunny day.  However, according to the American Academy of Dermatology (AAD), even on cloudy days, up to 80 percent of the sun’s harmful UV rays can penetrate your skin and cause damage.  Since UV rays can be reflected off of water, sand, snow and concrete, the risk of sunburn can be high even if you are in the shade or when skiing on a cold, winter day.

Cloudy with a Chance of Wrinkles: Americans are unaware of the damage everyday sun exposure causes. Two in five (40 percent) say the main risk of sun exposure is sunburn, and 45 percent think skin aging is mostly related to a person’s genetics.  However, extensive research demonstrates that it’s everyday sun exposure that contributes heavily towards: Wrinkles, Fine lines, Sagging skin, Dull skin, Dehydrated skin and Age spots

Everyone Is At Risk: One-third (33 percent) of Americans believe the darker a person’s skin, the less susceptible they are to sun damage.  According to the Centers for Disease Control and Prevention (CDC), everyone’s skin is damaged by UV exposure, but those with lighter skin types are more at risk for developing skin cancer.

“[Ultimately] Our goal is to help consumers make informed decisions, and use sunscreen as part of a daily safe sun regimen. Sunscreen [everyday] is a crucial step in the fight against premature skin aging, sunburn, and skin cancer,” said Ahmed.  “Today, consumers can find sunscreen protection in a variety of products labeled with SPF, such as daily facial moisturizers, foundations, lipsticks, powders, etc.  Our hope is that sun protection will become as much of a habit as putting on your seatbelt,” said Ahmed.

According to the AAD and the Skin Cancer Foundation, some of the best ways to protect you from UV damage are to:

Seek shade when appropriate. The sun’s rays are strongest between 10 a.m. and 2 p.m. If your shadow appears to be shorter than you are, seek shade.

Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat, and sunglasses.

Generously apply a broad-spectrum, water-resistant sunscreen with a Sun Protection Factor (SPF) of 30 or more to all exposed skin. “Broad-spectrum” provides protection from both ultraviolet A (UVA) and ultraviolet B (UVB) rays.

Use extra caution near water, snow, and sand because they reflect and intensify the damaging rays of the sun, whichthCA37N7NQ can increase your chances of sunburn.

Avoid tanning beds. Ultraviolet light from the sun and tanning beds can cause skin cancer and wrinkling. If you want to look tan, consider using a self-tanning product or spray, but continue to use sunscreen with it. and

— use Avon’s new ANEW Clinical Skinvincible Skincare Line.

Imagine a cream that could make your skin look virtually immune to aging, extreme temperatures, pollution, UV exposure and other external  factors can all cause dehydration and premature skin aging.  Avon developed ANEW Clinical Skinvincible to not only help shield your skin from this daily assault, but to also reduce the look of age signs that can result from it—even diminishing the look of wrinkles your skin has had for years. The Multi-Shield SPF 50 Lotion and Deep Recovery Cream ($36 each) repair the look of years of age damage and, when used together, they optimize skin health. These multi-tasking hypoallergenic products are suitable for sensitive skin yet deliver the powerful anti-aging benefits of a treatment with all the hydrating nourishment of a moisturizer.

ANEW Clinical Skinvincible SPF 50 lotion and cream contain technology targeted to help protect against environmental aggressors, including pollution, smoke, free radicals, UV rays, extreme heat and cold, that can lead to visible signs of aging. The result of using the Anew Clinical Skinvincible SPF50 lotion and cream together as a regimen is improved overall skin health, including even tone, texture and clarity. Formulated with UVA/UVB SPF 50 protection, the Multi-Shield SPF 50 lotion is packed with an advanced blend of antioxidants. The Deep Recovery Cream, formulated with Avon’s exclusive SmartRepair Technology, picks up where the day formula leaves off, reducing the look of age signs that can be caused by environmental aggressors while you sleep.

I preach protection and repair when it comes to skincare. The ANEW Clinical Skinvincible products do just that and do it incredibly well. When used together, overall skin health was improved for 100% of women tested.* Without healthy, radiant skin, you cannot look younger.” – Dr. Cheryl Karcher, NYC Board-certified Dermatologist and Professional Consultant for Avon

ANEW Clinical Skinvincible, designed with Avon’s first to market SmartRepair Technology, combines high level protection and targeted repair of visible age signs in one. When combined with our most advanced antioxidants, you get the best of both worlds – formulas that help provide comprehensive protection and effective visible repair.” stated Anthony Gonzalez, Senior Skincare Manager, Avon Research & Development

For more information on sunscreens as well as cosmetics and personal care products, visit ANEW Clinical Skinvincible Multi-Shield SPF 50 Lotion and Deep Recovery Cream is available exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON or visit

[1]Nationwide online survey conducted among 2,010 U.S. adults ages 18 or older by Harris Interactive, Inc. on behalf of the Personal Care Products Council from August 14-16, 2013. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  For complete survey methodology, including weighting variables, please contact Lisa Powers (202-466-0489) or Hayley McConnell (202-454-0302).

*Based on a clinical study of Anew Clinical E-Defense lotion and cream used together for 8 weeks.