A NEW KIND OF EXTRAORDINARY: VERTU PRESENTS THE NEW CONSTELLATION AT ONE MAYFAIR, LONDON

Vertu, the market leader in luxury mobile communications, celebrated the highly anticipated launch of its latest handset, the new Constellation, in London, October 2, 2013. Friends of the brand gathered for the evening to discover the new device at the magnificent One Mayfair.

LONDON, ENGLAND - OCTOBER 02: Dylan Jones (L) and Vertu CEO Massimiliano Pogliani attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Dylan Jones (L) and Vertu CEO Massimiliano Pogliani attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: Dylan Jones (L) and Vertu CEO Massimiliano Pogliani attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Dylan Jones (L) and Vertu CEO Massimiliano Pogliani attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

Guests were welcomed in to an extraordinary evening, in a fantasy landscape echoing the English countryside, the concept for which was taken from Vertu’s vibrant new advertising campaign shot by renowned photographer Kristian Schuller. Headlining the evening’s entertainment were Goldfrapp, who treated guests to a fabulous set, including tracks from their recently released album, Tales of Us. The glamorous evening event was attended by a whole host of international guests from across the worlds of art, fashion and design including Alison Goldfrapp, Dylan Jones, Caroline Rush, Tony Chambers, Emma McQuiston, Nicholas Coleridge and Melissa Odabash.

LONDON, ENGLAND - OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: A general view of the atmosphere at the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

The evening was hosted by Vertu Chief Executive Officer, Massimiliano Pogliani, who commented: “We are delighted to showcase the new Constellation at this global launch in London, the first in a series of launch events that will take place around the world over the coming weeks. This is a period of positive transformation for the company. Vertu is on an incredible journey that sees us build on our heritage while fundamentally reshaping the brand for future growth.”

LONDON, ENGLAND - OCTOBER 02: (L to R) Stephen Quinn, Vertu CEO Massimiliano Pogliani and Nicholas Coleridge attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: (L to R) Stephen Quinn, Vertu CEO Massimiliano Pogliani and Nicholas Coleridge attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: Lady Kinvara Balfour attends the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Lady Kinvara Balfour attends the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: Alice Naylor-Leyland, Martha Ward and Katie Readman attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Alice Naylor-Leyland, Martha Ward and Katie Readman attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: (L to R) Dylan Jones, Vertu CEO Massimiliano Pogliani and Caroline Rush attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: (L to R) Dylan Jones, Vertu CEO Massimiliano Pogliani and Caroline Rush attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

Vertu pioneered the luxury mobile phone category with the launch of the iconic ‘Signature’ phone in 2002. Since then it has dominated the category that it created, despite competition from many larger brands over the years. Each phone is handmade in a state-of-the-art facility in Hampshire, England, and on completion is signed by the craftsman that created it – an indication of the passion, pride and dedication that goes into each product.   With the launch of Constellation, a modern smartphone that combines expertise in fine materials, craftsmanship, technology and services, Vertu is showcasing a contemporary form that has been designed and engineered to appeal equally to the male and female customer worldwide.

LONDON, ENGLAND - OCTOBER 02: (L to R) Hannah Martin, Emma Franklin, guest, Max Fraser and guest attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: (L to R) Hannah Martin, Emma Franklin, guest, Max Fraser and guest attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

Vertu Launches The New Constellation Smartphone

Vertu pioneered the luxury mobile phone category with the launch of the iconic ‘Signature’ phone in 2002. Since then it has dominated the category that it created, despite competition from many larger brands over the years. The Vertu range of mobile phones is made up of three distinct models – Vertu Ti, Vertu Signature and Vertu Constellation. Each phone is handmade in a state-of-the-art facility in Hampshire, England, and on completion is signed by the craftsman that created it – an indication of the passion, pride and dedication that goes into each product. Vertu, the company, has now operated for a year as a stand-alone company following its purchase by EQT this time last year; and a number of senior management changes have also been made during the last 12 months. Massimiliano Pogliani, formerly Vertu’s Chief Marketing Officer, was appointed Chief Executive Officer in June. Also in June, Jonathan Sinclair joined Vertu from Jimmy Choo as Chief Operating Officer. The launch of the Constellation marks the second major product launch for the company in this period.

LONDON, ENGLAND - OCTOBER 02: Bethan Laura Wood attends the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Bethan Laura Wood attends the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND - OCTOBER 02: Vertu CEO Massimiliano Pogliani (L) and Jason Basmajian attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

LONDON, ENGLAND – OCTOBER 02: Vertu CEO Massimiliano Pogliani (L) and Jason Basmajian attend the Vertu launch of the new Constellation smartphone at One Mayfair on October 2, 2013 in London, England. (Photo by David M. Benett/Getty Images for Vertu)

Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries.

— Phillip D. Johnson