Written by Phillip D. Johnson
images provided by Pivot PR
This past New York Fashion Week was, for God knows what reasons, more stressful any other in recent history. For the record, I love New York Fashion Week and attending the shows. I feel energized by the vibes of creativity waiting to be explored. Every season at the Tents at Lincoln Center and at other venues around Manhattan is like going to a high school or college reunion, where you are joyous in reconnecting with the people you like (and missed) and doing your level best to circumvent–by all means possible— the toxic fiends and the frenemies you (mostly) dislike and must avoid at all cost. Overall, this season, however, there was a decidedly underlying cloud of, if not rampant negativity, then snarkiness and shadiness about the whole proceeding that took most of the enjoyment out of the week for many people, including myself. What was a pleasure to look forward to–the joy of a potential “fashion moment” during a show, the clothes, gossiping with your friends while waiting for the shows to start– became a chore I was trying to avoid. Seriously, folks, most of the inhabitants of this seasonal world we call New York Fashion Week are in dire need of a psyche cleansing, in addition to a cleansing of the aura by a host of feng shui masters.
But I found a remedy for the fashion week blues, if only for a couple hours.
Just down the street at was The Colgate Optic White Beauty Bar (Monday, September 9th & Tuesday, September 10th), an oasis of calm, fabulous food and drinks, relaxation– all in a non-snarky atmosphere. I’ve found my happy place. A BMF Media Production, The Beauty Bar was just what I needed to restore my faith in fashion people’s ability to be considerate “human” beings. Featuring top stylists, makeup artists, and manicurists, members of the media, celebrities, and other invited guests gathered at Salon Ziba ((200 West 57th St, New York, NY 10019, between 57th St & 7th Ave) to guests got red carpet- and party-ready with complimentary services including manicures, hair blowouts, massages, and a make-up station with an emphasis on lipsticks to help guests find their whitest smile.
The Beauty Bar was a haven where guests got to relax, enjoy cocktails and appetizers while indulging in the latest must-have products including Keratin Complex, who provided celebrities and VIPs with a dry bar, style bar and braid bar; Tim Hortons Café & Bake Shop, who provided guests with coffee and samples of their newest Gluten Free Coconut Macaroon; Satya Jewelry, who showcased their beautiful, meaningful, and inspiring jewelry from the Fall Peacock Collection & Winter Solstice Collection; and Skinnygirl Daily, who shared their delicious and healthy snack bars (which was surprisingly delicious–for a health bar), with an interactive game and samples for guests.
Tide Pods highlighted “#FashionsThatPop” with product samples for guests inside and outside the salon as well as sponsoring a POP Treat Station with custom “poptails” and a Popcorn Bar with three different flavors to choose from (loved the Caramel flavor). Gardein (garden+protein) sweeped me off my feet with their delicious healthy and meat-free light bites. I had already eaten four of the beef sliders before I realized there were no beef in those sliders! They werse still very tasty, just the same. Zindigo.com, the world’s largest boutique for shopping on Facebook was also in attendance and gave on-the-spot tutorials on how to set up your very own online store in less than 20 minutes. Who knew that was possible!?
Additional brands on-site include 16 Handles who served their tasty Peach Sangria Sorbetto and All-Natural Tahitian Vanilla Bean flavors; Bantam Bagels, the hottest new artisanal bagel balls in New York City, Tia Maria, who provided delicious espresso cocktails for attendees, and Strongbow, who provided guests with refreshing hard cider over ice.
Special guests at the Beauty Bar included Tinsley Mortimer, Jessica Lowndes, Kelly Bensimon, Jeannie Mai, Adrienne Baillon, Kristin Cavallari, the singer Estelle, Giuliana Rancic, Mr. Jay and Philip Bloch, and a host of other folks, who, while they are not recognized “celebrities”, were made to feel so very special alongside those who were.