Global Streetwear e-retailer, Karmaloop is set to release the highly-anticipated Spongebob Squarepants X ICECREAM Brand Capsule Collection conceptualized by Nickelodeon and World-Renowned musician, producer, fashion designer, and self-proclaimed SpongeBob Squarepants enthusiast, Pharrell Williams. The collaboration came about after Karmaloop founder and CEO, Greg Selkoe, aware of Pharrell’s love for the cartoon, introduced Nickelodeon to him with the intention that they could bring a line of product to life.

2b409171f907c8b487cdb724_620x400 will carry (4) four select items from the brand-new limited edition SpongeBob X ICECREAM fashion line. The super-limited capsule can only be purchased at the Billionaire Boys Club store and on The SpongeBob X ICECREAM Capusle will be released on Karmaloop on 25 September 2013.

“I’ve been a SpongeBob fan for many years and it’s an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that,” said Pharrell Williams.

In the thirteen years since its’ founding, has sprouted from an idea, a dream, and a basement to a global retail and media 29cde7272e4e6e515e8ba572_620x297juggernaut that is the go-to for all things streetwear and Verge Culture. Since its inception in CEO/Founder Greg Selkoe’s parents’ basement in 2000, has grown to be the largest streetwear e-retailer in the world. With headquarters in Boston and offices in New York City, Los Angeles, and Copenhagen, employs over 200 people across the globe and has a Rep Team of 160,000 customer evangelists in the United States alone. This team, rising up against cookie-cutter culture and promoting a unique and artistic lifestyle through fashion, helps to sell in over 45 companies the 500 brands Karmaloop carries including Obey, Jeffrey Campbell, Diamond Supply Co., LRG, 10 Deep, Crooks & Castles, Vans, Free People, UNIF, RVCA and more.

Over the years, has grown to encompass several other websites including KarmaloopTV, PLNDR, Miss KL, and Brick Harbor, all with a combined site traffic of 8 million monthly unique visitors. Acting as a hub for all of Karmaloop’s exclusive video content, KarmaloopTV has produced countless music videos for artists such as Diplo, Nicky Da B, Bad Rabbits, Clinton Sparks, Jadakiss, Freddie Gibbs, and Far East Movement. KarmaloopTV has also released interviews and behind-the-scenes pieces for artists and events such as A$AP Mob, Clipse, Kanye West, 2 Chainz, Drake, the Dickies House at SXSW, and the Verge Campus Tour featuring Kendrick Lamar, Steve Aoki, Bad Rabbits, 5 & a Dime, and Brek.One.

PLNDR, Karmaloop’s members-only flash sale site, hosts daily deals on hand-selected merchandise exclusive to their 3.5 million subscribers.91408897e9d487467a1e0e42_620x275 Karmaloop’s ladies-only site, Miss KL, serves as a haven where the brand’s female demographic can shop, party and play with exclusive content including interviews, brand features, and lookbooks, and browse Karmaloop’s selection of ladies’ brands and product. Brick Harbor is the World’s Local Skate Shop run 100% by skaters themselves, showcasing footwear, hardware, and apparel from brands and skate shops around the globe. Additionally, Karmaloop boasts a tiered VIP Program, as well as, Monark, an exclusive membership program featuring special sales and product for Karmaloop’s elite customer base. On top of its growing retail and media presence, Karmaloop also works in the non-profit sector with Future Boston Alliance, an organization that advocates and supports the progressive and cultural growth of the city of Boston, along with numerous local, national, and international philanthropic and arts-related organizations including Youth Design, U.N.I.C.E.F., the American Repertory Theater, and countless more.

In the years to come, Karmaloop seeks to continue its rapid growth and cultural presence in fashion, art, music, media, and more by leveraging top e-retail technology, premier customer service, curated exclusive content, and grassroots engagement with new and existing shoppers worldwide.

“We’re thrilled to be the only authorized e-retailer of the SpongeBob X ICECREAM capsule, “said Selkoe, CEO and founder of, which is renowned as the World’s leader in online streetwear e-commerce,
“Karmaloop at its core is a young, playful company and we’re huge fans of the little yellow man in square pants. We’re excited to be working with Pharrell, Bob, Ice Cream, and Nickelodeon on this unique creative melding of the minds.” Selkoe stated.

Karmaloop has more exclusive SpongeBob releases coming up in the near future with brands including COMUNE, Mishka, and Palladium.

The news of carrying the collaboration comes at an exciting time for Karmaloop as the company has just released its Limited-Edition “Lucky 13” Varsity Jacket with Staple Design to commemorate its 13th year in the streetwear game. Designed by Jeff Staple, each one of the 113 jackets is signed and numbered by Staple himself.

The SpongeBob X ICECREAM Capsule will be released on Karmaloop on 25 Sept 2013
Interested media please contact Workhouse, CEO Adam Nelson directly via email or by telephone +1. 646. 205. 3540