London-based designers to create capsule collection, with most items less than $60
Target Corporation and PETER PILOTTO today announced their forthcoming spring collaboration at the designers’ runway show at London Fashion Week. PETER PILOTTO for Target exemplifies the designers’ distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges. The assortment features nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.
Available Feb. 9, 2014, at most Target stores in the U.S. and Canada, as well as http://www.Target.com, PETER PILOTTO for Target will feature women’s apparel, accessories and swimwear, with most items less than $60. Additionally, the Minneapolis-based retailer is partnering with NET-A-PORTER.COM, the world’s premier online luxury retailer, to reach an international audience and offer global fans of PETER PILOTTO a curated assortment of the limited-edition Target collection. NET-A-PORTER.COM will carry an edited assortment of the Target collaboration, which also will be available Feb. 9, 2014, offering international fans of PETER PILOTTO an opportunity to purchase the limited-edition collection.
“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.
Peter Pilotto and Christopher De Vos are the designers behind PETER PILOTTO. The two met while studying at Antwerp’s prestigious Royal Academy of Fine Arts in Belgium and together created one of London’s most recognized and coveted fashion brands. Celebrated for their innovative, complex and colorful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping. In December 2009, PETER PILOTTO was awarded the Best Emerging Talent Award and the Women’s Swarovski Award for New Potential High-Level Garments at the British Fashion Awards. Additional accolades followed in 2011 when the label received the prestigious Fashion Forward Award by the British Fashion Council. PETER PILOTTO is currently sold at more than 220 retailers worldwide. NET-A-PORTER.COM is one of PETER PILOTTO’s most significant retail partners and delivers to more than 170 countries. Throughout the years, PETER PILOTTO has established a strong celebrity following, including Kristen Stewart, Miranda Kerr, Kate Bosworth, Kerry Washington, Sienna Miller and Emma Watson, among others.
“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” said TRISH ADAMS, SENIOR VICE PRESIDENT OF APPAREL AND ACCESSORIES, TARGET. “This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with NET-A-PORTER.COM to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience.”
“We think Target is an amazing brand and have long admired their exceptionally produced designer collaborations,” said HOLLI ROGERS, FASHION DIRECTOR, NET-A-PORTER.COM. “We have believed in PETER PILOTTO for years, and being able to offer our global customer base accessibly priced pieces from such a talented design duo is such a phenomenal opportunity.”
More information about PETER PILOTTO for Target is available on ABullseyeView.com. Guests can join in on the conversation on Facebook, Twitter and Instagram using #PeterPilottoforTarget.