Twentysomethings Faced With Early Signs of Aging: Fine Lines, Wrinkles, and Dullness Begin To Show
Delivers Clinically Tested Results in Just One Week through Unique Ingredients from Around the Globe
(Images provided by the Brand via their press room)
Scientists and researchers in the field of ageing has discovered that, as early as age 25, women can begin to show the first signs of age in the form of fine lines and wrinkles, crow’s feet, and loss of skin clarity and radiance. These changes are due in part to the cumulative effects of free radical damage, including exposure to sun and pollution, stress, certain lifestyle habits, genetics, and wear and tear of life.
ARTISTRY, the premium beauty brand of Amway, introduces its ARTISTRY YOUTH XTEND Collection, a comprehensive skincare collection formulated to address the first visible signs of aging, to help revitalize the future of skin, repair, and 
protect skin to keep it looking younger, longer.
ARTISTRY is among the world’s top five, largest-selling premium skincare brands*. Founded in 1958 by an entrepreneurial husband and wife team, the ARTISTRY portfolio features a wide range of advanced skincare formulated and developed using new technologies and proprietary plant ingredients. ARTISTRY products target both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes, and lips. Superb formulations reflect the global research, development, and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors working together to push the boundaries of beauty forward. ARTISTRY products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide.
ARTISTRY YOUTH XTEND Skincare Collection
The ARTISTRY YOUTH XTEND Collection was born from discussions with the ARTISTRY brand’s esteemed Scientific Advisory Board (SAB) on the topic of longevity research and Sirtuin activity – which is critical for slowing down the aging process. “Artistry scientists were able to identify an exclusive combination of botanical ingredients and progressive technology to help skin look its best longer than it would if left to chance,” said Paul Seehra, Ph.D., Artistry Research and Development.
(Sirtiun is from a class of proteins that possess either histone deacetylase—more commonly—or mono-ribosyltransferase activity, named after Sir2, the cell-regulating yeast gene silent mating-type information regulation 2. Sirtuins regulate critical biological pathways in eubacteria, archaea and eukaryotes. Sirtuins influence ageing, transcription, apoptosis, stress resistance, and affect energy efficiency and alertness during hypoglycaemia. Most sirtuins are protein deacetylases in which sirtuin-mediated deacetylation couples lysine deacetylation to NAD hydrolysis—instead of simple hydrolysis of acetyl-lysine residues—yielding O-acetyl-ADP-ribose, the deacetylated substrate and nicotinamide. The dependence of sirtuins on NAD links their enzymatic activity directly to the energy status of the cell via the cellular NAD:NADH ratio, the absolute levels of NAD, NADH or nicotinamide or a combination of these variables.)
Developed to address the earliest visible signs of aging, the ARTISTRY YOUTH XTEND Collection takes a threefold approach through its rare and precious ingredients. The Collection begins with a powerful botanical extract – LifeSirt™ – derived from the Mediterranean myrtle plant. Even more stable and effective than resveratrol, a well-known antioxidant found in red wine, this botanical ingredient helps revitalize the look of skin. “This combination of botanicals amplified by technology produces skin’s healthy look and youthful appearance,” explains Dr. Seehra.
ARTISTRY YOUTH XTEND Daytime Skincare Collection
Next, an exclusive Micro X-6 Peptide with six amino acids helps reduce visible fine lines and wrinkles while improving firmness and elasticity, the building blocks of healthy looking skin, to improve skin’s youthful appearance. In addition, the ARTISTRY YOUTH XTEND Collection contains a nutrient-rich extract from the fruit of the African baobab tree (known in Africa as the “Tree of Life”), along with acerola cherry extract, which is grown on their own certified-organic farms, and black currant extract. These ingredients deliver protective antioxidants plus soothing and moisturizing benefits to help sustain skin’s vibrant look.
In a clinical trial, 89% of subjects who used the ARTISTRY YOUTH XTEND Power System – which includes the Serum Concentrate, Enriching Eye Cream, and Enriching Cream or Lotion – showed younger-looking skin in just one week. Additionally, 92% of women experienced a clinical reduction in visible fine lines after 12 weeks of use with the Serum Concentrate, while 100% of women experienced a clinical reduction in visible fine lines after 12 weeks of using the Enriching Eye Cream.
“The ARTISTRY YOUTH XTEND™ Collection marks the beginning of many exciting new developments in the re-emergence of the ARTISTRY® brand as a global competitor in the premium beauty space,” said Maud Pansing, Amway Vice President of Global Beauty. “ARTISTRY YOUTH XTEND is the first product line to launch in signature crescendo packaging, marked by a graceful upward slant of the product’s cap. This underscores the ARTISTRY brand’s ‘Forward Beauty’ positioning and commitment to the most advanced research and technology yielding clinically tested results.”
ARTISTRY YOUTH XTEND Nighttime Skincare Collection
“Additionally, the ARTISTRY YOUTH XTEND Collection arrives with a new face in Australian screen actress Teresa Palmer, who’s an ideal fit for the ARTISTRY brand both from an aesthetic and philosophical point of view. She’s not only beautiful and accomplished, she’s also genuine – her personality will resonate well with our Independent Business Owner (IBO) network,” said Pansing.
The complete ARTISTRY YOUTH XTEND Skincare Regimen consists of a cleanser, toner, serum, eye cream, and day and night lotion or cream – all working synergistically to address the early visible signs of aging.
The ARTISTRY YOUTH XTEND Skincare Collection includes the:
ARTISTRY YOUTH XTEND Advanced Creamy Foam Cleanser, $38.00
ARTISTRY YOUTH XTEND Advanced Softening Toner, $40.00
ARTISTRY YOUTH XTEND Serum Concentrate (hero product of the line), $115.00
ARTISTRY YOUTH XTEND Enriching Eye Cream, $69.00
ARTISTRY YOUTH XTEND Protecting Lotion, $92.00
ARTISTRY YOUTH XTEND Enriching Lotion, $92.00
ARTISTRY YOUTH XTEND Protecting Cream, $92.00
ARTISTRY YOUTH XTEND Enriching Cream, $92.00
ARTISTRY YOUTH XTEND Power System (serum, eye cream, enriching cream or lotion), $248.40
ARTISTRY YOUTH XTEND Skincare System (cleanser, toner, protecting cream or lotion), $153.00
The eight-piece ARTISTRY YOUTH XTEND Collection is available through an Amway Independent Business Owner or online at www.Amway.com/YouthXtend. Additional information can be found by following @AmwayUS and @ArtistryBeauty on Twitter, by visiting www.Facebook.com/AmwayUS and www.Facebook.com/ArtistryUS, or by reading Amway’s blog at www.Amwayconnections.com. For more information, go to www.Amway.com/Artistry.
The Amway Research and Development (R&D) team uses the power of science to help people live better lives through innovation. As global leaders in phytonutrient research, ethnic skin research, and water and air purification advancement, more than 900 Amway scientists, engineers, and technicians excel in product development, analytical sciences, and technical/regulatory affairs. At 75 R&D and quality assurance labs worldwide, Amway R&D is committed to scientific excellence that delivers premium performance in nutrition, beauty, and home products. Amway R&D scientists strive with their peers to help ensure high safety and quality standards that benefit people throughout the world. Amway has more than 1,000 patents granted, and more than 700 patents pending.
*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims
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