Beauty Sleep Has a New Definition with JuveRest: The Sleep Wrinkle Pillow

Plastic Surgeon Dr. Goesel Anson Develops New Patented Pillow Designed to Combat Sleep Wrinkles

According to experts in the field, many people don’t realize there are two main types of wrinkles on their faces: Expression Wrinkles and Sleep Wrinkles. Expression Wrinkles are the ones we usually think of and are caused by repeated changing facial expressions. With Expression Wrinkles, contraction of facial muscles results in recognizable expressions and creates expression lines such as smile lines, crow’s feet, and frown lines. In a young face, expression lines disappear when that person is no longer making that expression. With age, skin loses elasticity, laxity of the skin increases, and lines become folds. Skin aging combined with constant repetition, causes expression wrinkles to eventually become permanent. The cause of expression wrinkles is dynamic, due to actual movement of the muscles of facial expression. That’s why Botox® works on expression lines – it weakens the muscle that causes the wrinkle.

Dr. Goesel Anson, M.D., F.A.C.S.

Dr. Goesel Anson, M.D., F.A.C.S.

Sleep Wrinkles, on the other hand, are different and are caused by repeated distortion of the face from compression against the pillow surface, night after night, causing facial skin to be stretched, pushed and pulled all night long.  Sleep wrinkles occur when the face is compressed against a pillow or bed surface, distortion results from shear and compression forces acting on the delicate facial skin. Sleep wrinkles occur in predictable locations because of fixed anchor points that hold the skin to bone. The mechanical forces from contact with the pillow cause the skin to be stretched, pushed and pulled around these anchor points and create sleep wrinkles. These forces are mechanical, and non-dynamic, so muscle immobilizers, such as Botox® are ineffective for sleep wrinkles. On a young face, sleep wrinkles disappear immediately on awakening. As we age, just as with active expression wrinkles, sleep wrinkles become permanent from constant repetition of compression, increased skin laxity and decreased elasticity.

The only way to prevent sleep wrinkles is to avoid sleeping on your face. Considering that most people spend approximately one-third of their lives sleeping, those who sleep on their sides or stomach will most likely develop sleep wrinkles, which deepen over time. However, for most of us, that’s simply not possible. Sleep patterns are habitual and can be difficult to change.

JuveRest comes with a soft and luxurious custom-fitted cover that may be removed for washing.

JuveRest comes with a soft and luxurious custom-fitted cover that may be removed for washing.

A new, multi-patented beauty product engineered to help prevent and reduce wrinkles caused by recurring facial compression during sleep is now available. JuveRest: The Sleep Wrinkle Pillow features a unique contoured shape specifically designed to minimize facial contact with the pillow, a common cause of facial wrinkles and provides proper head and neck support in both the back and side sleeping positions for a comfortable and restful night’s sleep. That’s where JuveRest comes in.  It minimizes sleep wrinkles by comfortably reducing facial contact with the pillow during sleep.

The American Academy of Dermatology recognizes that sleeping on your side or stomach, with your face pressed against a surface, creates forehead, cheek and chin wrinkles. On average, people spend 60% of sleep time on their sides, 7% on their stomach and only 33% on their back. We unconsciously shift position constantly during the night—20 times on average. Therefore, the importance of optimizing our sleep positions to minimize facial compression becomes clear.

The JuveRest pillow helps prevent and reduce sleep wrinkles for back and side sleepers.

The JuveRest pillow helps prevent and reduce sleep wrinkles for back and side sleepers.

Nationally recognized for her expertise in aesthetic plastic surgery of the face, Dr. Goesel Anson, MD, FACS, is a nationally recognized board certified plastic surgeon by the American Board of Plastic Surgery and the American Board of Surgery and  has been consistently listed as one of the Best Doctors in America and as a Top Doctor, regionally. As a managing member of JuveRest LLC., she sees wrinkles every day in her practice. While most expression wrinkles cannot be avoided, sleep wrinkles can. Dr. Anson was determined to provide her patients with a non-invasive answer for reducing and inhibiting sleep wrinkles and the JuveRest LLC team spent more than five years with engineers, scientists and specialized bedding manufacturers to design and create the JuveRest pillow.

I see sleep wrinkles every day in my practice,” said Dr. Anson, who specializes in aesthetic plastic surgery of the face.  “My patients are often surprised to learn there are two types of wrinkles on their faces: those caused by expression and those caused by facial distortion from pillow contact during sleep,” she said.


Dr. Anson graduated from the University of Illinois School of Medicine where she was inducted into Alpha Omega Alpha (AOA) medical honor society and received the Warren Cole Scholar Award. She completed a general surgery residency at the University of Illinois and Cook County Hospital and went on to train in plastic and reconstructive surgery at New York University, regarded as the premier institution for plastic surgery training. After completing a fellowship in Microsurgery at NYU, Dr. Anson joined the teaching faculty at the University of New Mexico, and since 1996, has been in clinical practice in Las Vegas, Nevada.

The founding partner of one of the busiest practices in the country, Dr. Anson has an impressive patient roster. In addition to extensive experience in plastic surgery of the face, Allergan, Inc. (maker of Botox® and Juvederm®) ranks Dr. Anson’s practice among the top 1% in the US for non-invasive rejuvenation treatments.


The design challenge for JuveRest was significant: how do you create a comfortable pillow which offers true support while minimizing facial contact, despite constantly changing sleep positions throughout the night? The answer is JuveRest® The Sleep Wrinkle Pillow, scientifically developed with painstaking attention to detail. Unlike other pillows on the market, JuveRest is specifically designed to provide the support necessary for comfortable back and side sleep while minimizing facial compression in both positions. The three-panel structure provides back and side sleeping surfaces which minimize contact between your face and the pillow. The central panel includes variable contours to support the head and neck in a neutral, relaxed position. The two symmetrical side panels are raised, slope upward and include a stair-stepped recess to reduce facial contact while you rest on either side. The sculpted shoulder arch cradles the shoulder while ensuring proper alignment of the head, neck and back. In total, JuveRest has over a dozen unique features that work to prevent your face from compression on any surface.


Measuring 25″ long by 12″ wide by 6″ high, JuveRest is soft and flexible to the touch and is molded from high-quality, resilient open-cell polyurethane foam and comes with a luxury washable, fitted stretch-velour cover. The pillow can be additionally covered with any standard queen or king-size pillow case or sham. Furthermore, Juverest: The Sleep Wrinkle Pillow is made in the USA and has been awarded US Utility and Design Patents (8,161,588 B1 and D634, 960) and many foreign patents, including the European Union countries and Asia.

It’s a beauty product that works while you sleep,” said Allison Bollen, a busy mother of two from Las Vegas, NV, of JuveRest: The Sleep Wrinkle Pillow.  “Nothing could be easier than simply using a pillow designed to prevent your face from being smushed during sleep.”

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JuveRest: The Sleep Wrinkle Pillow, a product of JuveRest LLC. Dr. Anson is often called upon for expert commentary by such national media outlets as The Discovery Channel, The Learning Channel, SKY TV, New Beauty and many others. JuveRest LLC was co-founded by Dr. Anson and Cynthia Callendar, a Las Vegas attorney and entrepreneur. A practicing attorney with 25 years of business experience, Miss Callendar is an entrepreneur with a long track record of success in a variety of business endeavors from beauty products to real estate and has had direct experience in bringing a brand new product to market as the owner of the best-selling Sleep Master® sleep mask, a product she co-developed and launched nationally. Ms. Callendar was awarded the Joseph B. Abdenour Scholarship and several others at the University of Nevada Las Vegas where she received a Bachelor of Science with high distinction in accounting. She graduated cum laude from Pepperdine University School of Law and practiced law in Rhode Island and Washington, D.C. before moving to Las Vegas, Nevada, where she currently resides.