Olivia Wilde Joins Avon as the New Face of Today. Tomorrow. Always. Fragrances

Actress and activist Olivia Wilde at the Avon Forever ad shoot for the Today. Tomorrow. Always. fragrance collection

Actress and activist Olivia Wilde at the Avon Forever ad shoot for the Today. Tomorrow. Always. fragrance collection

Beginning this fall in the U.S., actress  and activist Olivia Wilde will serve as the face of Avon’s beloved “Today. Tomorrow. Always.” trio of fragrances. An acknowledged icon of modern beauty, Wilde’s enduring appeal perfectly complements this timeless fragrance series. First launched in 2004, Today. Tomorrow. Always. has become a set of Avon classics that evokes strong feelings of true love. As the brand approaches a decade, Wilde’s timeless allure makes her the ideal face of this classic, yet modern collection.

Forever from Avon's Today. Tomorrow. Always. fragrance collection

Forever from Avon’s Today. Tomorrow. Always. fragrance collection

As an actress and activist, Olivia Wilde effortlessly transitions from sharing the screen with renowned actors to working alongside devoted doctors and teachers in Haitian refugee camps. Wilde has most recently graced the big screen in Joe Swanberg’s “Drinking Buddies.” This fall, Wilde will be seen in Ron Howard’s “Rush” and Spike Jonze’s “Her.” In addition to her film projects, Wilde played a lead role in the most watched television program in the world, “House.” Her activist work has also led her to participate in several high-profile documentary projects, including the PBS docu-series “Half the Sky” inspired by the Nicholas Kristof and Sheryl WuDunn book of the same name.

I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances,” explained Wilde. “The collection is made up of fragrances that are true classics, yet modern and fresh at the same time.”

Actress and activist Olivia Wilde at the Avon Today ad shoot for the Today. Tomorrow. Always. fragrance collection

Olivia is an aspirational example of a woman who embodies beauty both inside and out,” says Meg Lerner, Avon Vice President, North America Marketing. “Her passion and dedication to helping others makes her a perfect fit for Avon.”

Today. Tomorrow. Always. ($30.00) consists of TODAY (A precious, joyful white floral, Today captures the lush, sweet scent of the nectar-rich, honey-scented blossoms of the Butterfly Bush), TOMORROW (This oriental woody scent envelops you in the rich, warm scent of exotic flowers and golden fruits) and ALWAYS (Fresh, romantic and enduring, Forever immerses you in an embrace of petally Florals, creamy woods and sensual musk); and is available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives.  Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques and mark.  Learn more about Avon and its products at www.avoncompany.com.