Magazine Launches New Photo Blog and Major Photo-based Social Engagement Platform Timed to October Anniversary
Anniversary Issue Generates Largest Revenue in Magazine’s History
Month Includes Photo Exhibits Opening on Both Coasts
National Geographic magazine (http://ngm.nationalgeographic.com/) started publication in October 1888 as the official journal of the National Geographic Society, a nonprofit dedicated to funding science and exploration across the planet. Since then, National Geographic has grown to become one of the most iconic brands in the world. The magazine has a reach of 60 million readers worldwide each month. Following in the footsteps of the magazine, the brand has expanded to include the National Geographic Channel, reaching 440 million households; www.NationalGeographic.com with 27 million unique visitors each month; and a social footprint that touches 30 million people.
The magazine has a celebrated history as an innovative place for photography — from creating the first photographic survey of the night sky in the Northern Hemisphere to making the first color photographs undersea, and it continues to push technological and creative boundaries. Over time, the magazine has redefined itself as a committed outlet for world-class photojournalism, documenting the wonders of the planet and tackling serious issues around environmental and human rights. Today, National Geographic is expanding the scope of its visual storytelling, experimenting with digital experiences to find new ways of documenting the world and of allowing readers to interact with content. In 2012 alone, it won multiple awards, among them three Overseas Press Club Awards and four National Magazine Awards, including General Excellence and Best Tablet Publication.
In print, the magazine marks its 125th anniversary with a special October issue devoted to photography. To complement the release of the issue, National Geographic is also unveiling a new photo blog, “Proof,” on Monday, Sept. 16. Edited by Keith Jenkins, director of photography for http://www.NationalGeographic.com, the blog will take a provocative and eclectic look at the world of National Geographic photography and the field overall.
On Tuesday, Oct. 1, as the magazine’s anniversary month begins, National Geographic will invite all photo enthusiasts to submit photos and participate in an inaugural digital assignment for the magazine, as part of a newly designed, photosharing-based community engagement platform, Your Shot (http://yourshot.nationalgeographic.com/). The Your Shot assignment will be loosely organized around the theme of the October 2013 anniversary issue. Called “The Photography Issue,” the issue focuses on the medium the magazine has helped to shape, looking at how photography has the power to impact our lives by bearing witness, helping to prove fact, giving us insight into each other, revealing unknown places, celebrating wonder and inspiring us to protect our natural world. Featured photographers include Marcus Bleasdale, James Balog, Martin Schoeller, David Guttenfelder, Abelardo Morell and Joel Sartore. Continue reading