Pure Madness Chocolate Celebrated New York Fashion Week with a Retail Pop-up Space in Henri Bendel Fifth Avenue Flagship Store and at Mercedes-Benz New York Fashion Week at Lincoln Center

Luxury chocolate brand partnered with upscale retailer to showcase chocolate truffles, chocolate bars, & toffee

Pure Madness Chocolate (http://www.puremadnesschocolate.com), a luxury chocolate brand that embraces the sensual side of chocolate, has been a strong presence during the recent Spring 2014 New York Fashion Week. First, the company announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space, where Pure Madness Chocolate was available at the Henri Bendel flagship store on Fifth Avenue September 4 to September 9. Pure Madness Chocolate is decadence without the fuss. Incorporating bold and classic flavor offerings, the products pair beauty with indulgence and high fashion.

The Pure Madness  Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson www.fashionpluslifestyle.wordpress.com)

The Pure Madness Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson http://www.fashionpluslifestyle.wordpress.com)

The Pure Madness  Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson www.fashionpluslifestyle.wordpress.com)

The Pure Madness Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit: Phillip D. Johnson http://www.fashionpluslifestyle.wordpress.com)

Henri Bendel (www.henribendel.com), Manhattan’s legendary Fifth Avenue boutique — known for its fabulous shopping events, frequent celebrity sightings, and dramatic window displays — has long influenced the shape of American fashion with an unmistakable sense of style and a keen eye for the new and the next in women’s handbags, accessories and go to

Pure Madness Chocolate.  (PRNewsFoto/Pure Madness Chocolates, LLC)

Pure Madness Chocolate. (PRNewsFoto/Pure Madness Chocolates, LLC)

gifts. One of New York’s chicest shopping destinations; the company now owns and operates 30 stores in the United States.

The brand opened a pop-up space on the second floor of the Henri Bendel 5th Avenue flagship store, featuring the brand’s tantalizing collection of luscious chocolate truffles, five of their boldly flavored chocolate bars, and buttery sweet toffee–all of which, with the daring layers of flavor, exemplified by the chili lime and espresso truffles, are formulated to excite sophisticated palates and produce a healthy natural high, lingering finish and rich, decadent mouth feel of the finest tempered chocolate. Pure Madness has not forgotten the classics, however. They also reinterpreted (and will showcase) the beloved darks and milks in the collection, highlighted by pure, natural ingredients to create heightened indulgence.

In addition to chocolate truffles, chocolate bars and toffee, the brand also carries caramels, sipping chocolate, and seasonal peppermint bark.

Lynn Gonsior, President of Pure Madness Chocolate at Mercedes-Benz New York Fashion Week (Credit - Phillip D. Johnson)

Lynn Gonsior, President of Pure Madness Chocolate at Mercedes-Benz New York Fashion Week (Credit – Phillip D. Johnson)

We are elated to partner with such a well-known, respected retailer like Henri Bendel,” said Lynn Gonsior, President of Pure Madness Chocolate. “As a brand with close ties to indulgence, luxury, and high fashion, Pure Madness is a product we feel speaks to the Henri Bendel customer.”

The Pure Madness  Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit - Phillip D. Johnson www.fashionpluslifestyle.wordpress.com)

The Pure Madness Pop-Up Space at Mercedes-Benz New York Fashion Week (at Lincoln Center) September 9, 2013 (Photo Credit – Phillip D. Johnson http://www.fashionpluslifestyle.wordpress.com)

The Pure Madness Chocolate collection is also available for purchase online at www.puremadnesschocolate.com.

Pure Madness is a privately held company headquartered in New York. For more information about Pure Madness Chocolate, visit http://www.puremadnesschocolate.com.