Mack Weldon Underwear hides its stripes in partnership with Raleigh
Mack Weldon (www.mackweldon.com), the New York based e-commerce company reinventing men’s basics, teamed up with Raleigh Denim for 2014 Spring/Summer New York Fashion Week. This year’s presentation featured Mack Weldon products tucked under, and complementing, Raleigh’s Spring/Summer 2014 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim’s blue jeans and button downs and Cole Hann footwear. The show took place on September 3rd at the Gramercy Park Hotel, where guests included Garrett Munce, Tyler Thoreson and
Mack Weldon and Raleigh Denim share a simple business philosophy: merge old school quality with modern day technology and design. With their focus on integrity and quality, both Mack Weldon and Raleigh have built loyal followings among fashion editors and customers alike.
Mack Weldon (www.mackweldon.com), based in New York City, is a designer and direct-to-consumer retailer of men’s basics. The company was founded in 2012 by Brian Berger and Michael Isaacman with a mission to reinvent men’s basics. Mack Weldon produces and sells a full line of underwear, socks, undershirts and t-shirts engineered to promote comfort, mobility, performance and functionality. Its simple and elegant e-commerce site features a more convenient shopping experience and volume-based pricing. The company has been featured in the New York Times, WWD, People Magazine, Men’s Health, and many others.
While it may seem strange to hide one’s products for a fashion presentation, it’s absolutely consistent with Mack Weldon’s strategy of “reinventing men’s basics“, according to Brian Berger, Founder and CEO of Mack Weldon. “Just as we skip cluttered department store shelves by selling direct to our customer, we avoid traditionally over-sexed underwear imagery by featuring our products in their ‘natural habitat’.”
Raleigh Denim is a manufacturer and designer of premium denim and related casual apparel. Based in Raleigh, NC, the company was founded in 2007 by Victor and Sarah Lytvinenko. Raleigh sells its products through its own retail stores in Raleigh, NC and New York City, numerous Barneys New York, Saks 5th Avenue and Nordstrom locations, as well as over 60 boutiques worldwide. The company and its products have been prominently featured in numerous high profile publications, including GQ, Vanity Fair, New York Times, Wall Street Journal, Elle, Esquire, and Details.
Sarah Yarborough, Raleigh’s co-founder, showed her appreciation of this authenticity stating, “We’ve really enjoyed working with Mack Weldon for our Spring ’14 presentation. Since we’re both focused on making the best possible product, we’re wonderfully aligned, and the MW team is super smart + fun.”
Berger comments, “We are thrilled to partner with Raleigh for this event. Mack Weldon underwear is designed to maximize fit, comfort and performance, and it’s great to see our products accentuating Raleigh Denim’s superb jeans. As a brand we over-emphasize the details, and it’s exciting to work with a brand like Raleigh that has a similar approach.”
Photos and other collateral from the fashion show can be found on Mack Weldon’s Facebook page (www.facebook.com/mackweldonunderwear), Twitter feed (@mackweldon), and Instagram (@MackWeldon).