Unique Wooden Toy Block Set Represents the First-Ever to Feature the Persian Alphabet
Grand Rapids, Mich.-based Uncle Goose®, the nation’s leading handmade wooden toy block manufacturer, adds to its line of foreign language block sets with the introduction of Persian Language Alphabet Blocks. Founded in 1983, Uncle Goose exists in an era of smart phones, tablets and video games, yet it chooses to step back more than 100 years to make wooden alphabet, decorative and other specialty wooden blocks by hand from its company-owned facility in Grand Rapids, Mich. Uncle Goose’s traditional alphabet blocks feature non-toxic inks and are made from sustainable basswood sources from the U.S. The unique blocks are stocked in many museums, including New York’s Metropolitan Museum of Art, Museum of Modern Art (MOMA) and the Guggenheim.
Persian alphabet blocks represent Uncle Goose’s 20th foreign language set. Born from the unique geometric patterns found in Iranian architecture and art, the patterns bring to life meanings within the culture while the alphabet forms maintain the educational and language value of the set. The new line marks the first collaboration with New York based Golreezan, a brand known for icon designs featuring Iranian-American themes.
The 32-piece set of beautifully illustrated blocks features the entire Persian character set, numbers, as well as geometric and floral patterns. Unveiled last month at the NY Now Show, the set is available for purchase for a limited time exclusively through http://www.golreezan.com. It becomes widely available after Sept. 20 at boutique toy and gift shops nationwide and at http://www.unclegoose.com. Persian has a suggested retail price of $43.00.
“We’re always stretching the traditional alphabet block paradigm while maintaining playability, and this set is a good example of our effort to elevate the design while incorporating aspects of the culture,” said Pete Bultman, owner of Uncle Goose. “Teaming with Golreezan was a wonderful experience because of their unique expertise and their ability to bring this set to life.”
Uncle Goose blocks are sold in children’s toy stores, design shops, museums and boutiques across the U.S., Canada, Europe, Australia, New Zealand, South Korea and Africa. For more information, visit http://www.unclegoose.com.