jcpenney has debuting an entirely new Home store with the launch of exciting new products and exclusive attractions from Michael Graves Design™, MarthaHome™, Happy Chic® by Jonathan Adler, Design by Conran™, BODUM®, ORDNING&REDA®, and expanded offerings available on www.jcp.com. More than 500 stores received a complete Home department renovation with updated flooring, accent lighting, custom fixturing and a widened pathway to create an inspiring environment for shopping a curated selection of affordable, high-quality furnishings by some of the world’s most recognizable designers and trusted brands.
Michael Graves Design
Beauty, function and a playful attitude are at the heart of the Michael Graves Design collection. A renowned architect and product designer, Graves believes great design shouldn’t have to be expensive. Designed exclusively for jcp, Michael Graves Design features over 150 original designs with modern and classical designs for the home or office. Categories include cookware & small appliances, kitchen gadgets, dining & entertainment, decorative accessories and lighting.
Trusted lifestyle expert Martha Stewart and jcpenney have come together to make it easier than ever to bring beauty and pleasure to every aspect of the home with thoughtful designs and solutions. MarthaCelebrations™ offers a comprehensive assortment of color-coordinated products for throwing the perfect party. MarthaPantry™ and MarthaBaking™ introduce a new line of food products including delicious staple items such as top-quality oils and vinegars, sea salts and pastas as well as easy mixes and kits. MarthaDecor™ is a collection of area rugs, mirrors and lighting, and MarthaWindow™ features a broad selection of draperies, blinds and shades.
Happy Chic by Jonathan Adler
Happy Chic by Jonathan Adler fuses colorful patterns, great design and quality at affordable prices in a glamorous new collection that mixes classic design and current trends. Jonathan’s belief is simple: Your home should make you happy from the moment you open the door. The collection features more than 400 items including reversible bedding, bath accessories, home accents and furniture pieces for all areas of the home.
Design by Conran
Legendary British designer Sir Terence Conran is bringing his sixty years of experience to create a new home collection exclusively for jcp. Design by Conran features skillfully crafted pieces that blend a modern aesthetic with a hint of British charm, resulting in beautiful living room and dining room furniture made to be lived in and loved. Home décor, lighting and textiles are also available in nearly 300 stores.
Since 1944, BODUM has been designing quality kitchenware that’s functional, inspirational and affordable. The expanded BODUM collection at jcpenney is one of the largest assortments in the U.S. offering more than 250 products including countertop appliances, kitchen gadgets, cutlery, glassware, coffee presses and teapots. The collection will also introduce a new assortment of coffee beans and loose teas.
Swedish for “neat and tidy,” ORDNING&REDA is an iconic European brand that has been dedicated to high-quality design since 1982. Recognized for its clean design aesthetic, user friendliness and vibrant colors, ORDNING&REDA is available exclusively in the U.S. at jcpenney. The collection offers more than 400 products including office supplies, stationery, journals, desk organization, leather goods, bags and tech accessories.
OTHER HOME BRANDS
The exciting new brand and designer partnerships complement the assortment of private, exclusive and national brands available at jcpenney. Royal Velvet®, which can only be found at jcpenney, offers customers traditional designs in bedding, bath, window and dining, while Studio™ offers a large assortment of contemporary bedding and bath products. Customers can also find great national brands like Keurig®, Cuisinart®, Calphalon®, Kitchenaid®, Fiesta®, Dyson® and more.
jcpenney has expanded its furniture department to nearly 300 stores across the country. In addition to the new locations, an extended assortment can be found on www.jcp.com – making it easier for customers to find the styles they want. New furniture brands Happy Chic by Jonathan Adler and Design by Conran join trusted, sought-after brands that customers have come to expect from jcpenney.