Disrupting the fashion waters yet again, today Marc Jacobs announces the launch of his namesake cosmetics line, MARC JACOBS BEAUTY (www.marcjacobsbeauty.com). The seriously breakthrough brand debuts today exclusively at Sephora, on www.Sephora.com and in select Marc Jacobs stores. Born from a synergistic collaboration between Marc Jacobs and Sephora, the expansive Marc Jacobs Beauty collection contains an assortment of 16 innovative complexion and color cosmetics, and four chic and luxurious makeup brushes.
As with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. For Jacobs, his inspirations for the line comes directly from his own life, the things he’s MOST enthusiastic about, his home, his collection of books, the spirit and enjoyment of youth, his self-confidence and love of experimentation.
But the primary inspiration for the collection stems from the spirit of “The Girl” and her makeup ritual. “I think the idea of transforming into this person you want to be is a lot of fun…it’s this idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
With this collection, he’s looking to “inspire you to push the boundaries and create your own style… indulge in the impeccably exquisite textures, take liberties with his provocative shades, and play with his daring designs.”
He redefines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. It’s unexpected and it surprises you.”
MARC JACOBS BEAUTY FACE
Marc Jacobs Beauty’s smart complexion products offer tomorrow’s technology today with state-of-the-art global ingredients, buildable coverage and superb finishes: Genius Gel Super-Charged Foundation, Remedy Concealer Pen, Perfection Powder Featherweight Foundation.
MARC JACOBS BEAUTY GENIUS GEL SUPER-CHARGED FOUNDATION ($49): Erase the past, perfect the present and protect the future. Available in 16 shades, this breakthrough gel foundation with skin-friendly, hydrating ingredients easily builds from natural to full coverage. Buoyancy Gel™ Technology enhances the performance of this long-wearing, anti-aging formula, which includes antioxidant vitamin protection. Awaken your skin’s ideal radiance and clarity and creating a weightless, natural veil that never settles in fine lines.
MARC JACOBS BEAUTY REMEDY CONCEALER PEN ($39): Remedy is one of Marc’s favorite products. This all-in-one eraser, brightener and corrector is the perfect fix for the sins of a carefree youth (or just the aftermath of last night). Containing Remedy Complex™, a blend of hydrating and anti-aging ingredients (including theine, collagen, vitamin water, and coconut extracts), this next-generation concealer erases evidence of dehydration and fatigue, dispensing the perfect amount of product with just one click. Boy tested. Girl approved.
MARC JACOBS BEAUTY PERFECTION POWDER FEATHERWEIGHT FOUNDATION ($46): Not just a foundation or a powder, his breakthrough texture (with a Patented formula with breakthrough ultra-lightweight texture diffuses flaws, instantly brightens skin, and removes shine) delights with featherweight coverage that easily builds into a full finish. Smoothing and brightening, this formula will take you from morning rituals to mid-day touchups. See your skin as it was before too many late nights, or just prepare it for tomorrow. A long-lasting, buildable coverage foundation that can also be used as a finishing powder is best applied with the line’s The Face II Sculpting Foundation Brush.
MARC JACOBS BEAUTY STYLE EYE-CON NO.7 ($59): A sleek and skinny design of seven harmonized eyeshadows will make each Style Eye-Con No. 7 your new beauty essential. Each palette of shimmery metallics, buttery mattes, and lustrous sheens–Four sets of shades imagined by Marc for iconic girls–are made with advanced pigments that allow true, instant color payoff, and plush performance with the longest wear. These sets invite you to play and to become your own style icon.
MARC JACOBS BEAUTY EYES
Jacobs’s uncompromising vision led to the creation of Blacquer, invented for the blackest, shiniest black. Find this extraordinary shade in: Magic Marc’er PrecisionPen Eyeliner, Lash Lifter GelVolume Mascara, Highliner Gel Crayon.
MARC JACOBS BEAUTY LASH LIFTER GelVolume MASCARA: Innovation for your eyes only. Exclusively available Blacquer, the blackest, glossiest black, this next-generation mascara combines exclusive E-lash-tic Lash™ technology and an innovative triangular brush for a new level of lash lift, length, volume, and curl. The innovative triangular brush, with hollow bristles that hold formula for rich, smooth application with no clumping, separates and designs perfect lashes.
MARC JACOBS BEAUTY HIGHLINER GEL CRAYON ($26) Make a bold statement with this extreme-wear, waterproof eyeliner. Like a gel pot eyeliner encased within a crayon, this breakthrough formula–featuring the creamiest texture for smooth application and easy blending in longwearing, non-transfer, smudge-free colors that won’t fade–is exclusive to Marc Jacobs Beauty: a super-malleable gel eyeliner glides on smoothly for a flawless, precise application, then sets in place for all-day wear. A built-in sharpener helps mold product into a perfect point for an instantly sharp look.
MARC JACOBS BEAUTY MAGIC MARC’ER PRECISION PEN ($30) Inspired by a calligraphy pen this liquid pen eyeliner uses a proprietary capillary system that draws the finest lines with perfect definition. Available in the very blackest, shiniest black on the market, this no-transfer, no-fade formula lasts all day, with a sleek design that begs to be held. Suitable for the boardroom or the bedroom.
MARC JACOBS BEAUTY BROW TAMER GROOMING GEL ($24): Brow Tamer was created on request for Jacobs, who considers brow grooming to be an essential step in his morning ritual. For a polished and put together look, use this cult favorite to give brows definition and lift. Tack-free and soft-holding, this gel formula holds your brows in place all day. Brow Tamer frame your face, and sculpt perfect symmetry.
MARC JACOBS BEAUTY LIPS, CHEEKS & NAILS
The unexpected color range envisioned by Marc offers endless inspiration: Lust for Lacquer Lip Vinyl, LoveMarc Lip Gel, Shameless Bold Blush, Style Eye-Con No. 3 and No. 7 Plush Shadow, O!Mega Bronze Perfect Tan, Enamored Hi-Shine Lacquer.
MARC JACOBS BEAUTY LUST FOR LACQUER LIP VINYL SHEER ($28) Satisfy your lipgloss craving with this champagne-grape infused lip vinyl in six lighthearted shades. This lightly pigmented, plumping formula delivers antioxidants, essential oils, and a hint of effervescence for a perfect pout with unparalleled shine. A patented, pillowed applicator provides a smooth application of shimmering color.
MARC JACOBS BEAUTY LUST FOR LACQUER LIP VINYL FULL: Satisfy your lipgloss craving with this champagne-grape infused lip vinyl in six color-drenched shades. Available in six lust-worthy shades inspired by Marc’s favorite music, this fully pigmented, plumping formula delivers antioxidants, essential oils, and a hint of effervescence for a perfect pout with unparalleled shine. A patented applicator with a pointed tip guides lip vinyl into a precise, shiny coat of color.
MARC JACOBS BEAUTY LOVEMARC LIP GEL: Fall in love with gellified lipstick. Silky and creamy, full of color-saturated, pure pigments, this long-wear lipstick (with a new, gellified formula that combines creaminess, comfort, and a sleek shine finish) has a texture so irresistible, it tempts you to touch. With a selective color range of 16 shades inspired by Marc’s favorite movies and a sleek shine finish, the multitasking lip gel hydrates and moisturizes delicate lips. Subtly scented with vanilla, Lovemarc will be your new object of desire.
MARC JACOBS BEAUTY LIP LOCK MOISTURE BALM SPF 18 ($24): Meet the ultimate make out accessory. Contains a blend of nature’s best exotic oils and butters for extreme moisturization, addictive, creamy, and packing a refreshing minty flavor, this rich beauty staple will keep you coming back for more. Lock lips with nature’s best exotic oils and butters such as andiroba, buriti, shea, and avocado. Containing SPF 18, this moisture balm is too good not to share. One of Marc’s
beauty must-haves, this luxury lip balm has been boy tested and girl approved.
MARC JACOBS BEAUTY SHAMELESS BOLD BLUSH ($30): Inspired by Marc’s favorite tattoo, Shameless Bold Blush says you should never apologize. Unlike traditional powders, this patented creamy formula–with a long-wear color with instant, buildable payoff–melds with skin and sculpts perfect contours. This patented powder (with a Custom faille design pressed into powder matches outer silk faille pouch with a portable blush brush) brings an unprecedented vibrancy to your cheeks. Sleek on the outside, seriously generous on the inside with pure unadulterated color. Create a look that’s powerful. Lavish. Shameless.
MARC JACOBS BEAUTY O!MEGA BRONZE PERFECT TAN ($49): This super-sized bronzer–perfect for both face and all-over body bronzing–instantly and universally beautifies with the touch of a brush. Micro-fine, jet-milled powder blends seamlessly for a
flawless, radiant-matte finish. Its silky texture makes for the smoothest application with micro-fine pigment technology and built-in skin conditioning agents and a radiant-matte finish that looks flawless—never shiny. For flawless application, pair with The Bronze Bronzer Brush.
MARC JACOBS BEAUTY ENAMORED HI-SHINE LACQUER ($18): Get smitten with a fresh nail enamel! Enamored–whose super shiny finish was inspired by Marc’s coffee table, which was finished with 30 coats of lacquer for the perfect, customized shine–is a superior polish with unprecedented gloss. Delivering the highest shine with a plasticized, wet look, this polish combines the smoothest application with 24 unique colors inspired by Marc’s favorite movies.
MARC JACOBS FACE BRUSHES
Marc Jacobs Beauty makeup brushes offer precision performance for flawless application of his innovative new gel and powder formulas: Face I, Face II, The Blush, The Bronze.
MARC JACOBS BEAUTY THE FACE I LIQUID FOUNDATION BRUSH ($48): The Face I Liquid Foundation Brush is the smart match for Genius Gel Foundation. Specially designed for optimal use with the line’s gel-based formula, the oversized brush head (that allows for application and blending at the same time) with tapered bristles makes for expert application with an airbrushed finish. The tapered bristles perfectly blend foundation, without leaving streaks or uneven spots and can be used with other liquid foundation products.