AXE® Gets The Girl With National Launch Of Anarchy And Anarchy II For Her Shower Gels

Success of AXE Anarchy(TM) For Her Bodyspray Inspires Expanded Distribution into Female Shower Gels

NATIONAL LAUNCH OF ANARCHY AND ANARCHY II FOR HER SHOWER GELS.  (PRNewsFoto/AXE)

NATIONAL LAUNCH OF ANARCHY AND ANARCHY II FOR HER SHOWER GELS. (PRNewsFoto/AXE)

Last year, AXE® (http://www.theaxeeffect.com), the #1 men’s grooming brand in the U.S.*, made took on the other 51% of the population with the successful launch of Anarchy(TM) For Her Bodyspray. Girls across the country made it known, through their immediate embrace of the brand’s women-centric bodyspray, that AXE products are not just for guys, but also a fragrance brand girls love – and they wanted more. On the heels of this success, AXE is expanding its For Her product line with the nation-wide launch of Anarchy and Anarchy II For Her Shower Gels.

Both shower gels have fresh, flirty fragrances that will keep girls revitalized and ready for anything. Complete with vibrant AXE LOGOnew packaging, AXE Anarchy and AXE Anarchy II For Her Shower Gels are available in two fragrance variants, crafted by the renowned fragrance house Givaudan:

Anarchy For Her: A wickedly fresh fragrance with the scent of blackcurrant, jasmine and a touch of rose. Finishing with decadent coconut and rich woods scents, the flirty fragrance will keep her feeling rejuvenated all day long.

Anarchy II For Her: An electric combination of apple and mandarin, paired with a hint of jasmine petals. The fragrance finishes with succulent vanilla and sandalwood to keep her feeling confident and amped for anything.

AXE talks to our more than one million female social media fans every day,” said Rob Candelino, Vice President Marketing, Unilever U.S. Skincare. “AXE Girls made it clear they wanted more than a bodyspray, so we delivered with the Anarchy For Her Shower Gels.”

During the month of August, AXE® is asking girls to visit www.Instagram.com/TheAXEEffect and post pictures of their favorite grooming and fashion products – from shoes, to showers, to sunglasses – to be featured in the 31-day Anarchy For Her Instagram Challenge.

AXE Anarchy and Anarchy II For Her Shower Gels are available at food, drug and mass retail outlets, as well as online retailers, with a suggested retail price of $3.99 for a 16 fl. oz. bottle and join the already existing Anarchy line available as: Bodyspray For Him and For Her, and Shampoo, Shower Gel, Anti-perspirant and Deodorant For Him.

THE MENTHOLATUM COMPANY introduces Softlips(R) Intense Moisture with Breath Freshening Flavor Technology

Hydration is the focal point of beauty consumers worldwide, and lips are no exception, especially during the summer and winter months. Between the dry heat and cold winter winds lips suffer all year long. Softlips® lip balm (www.softlips.com), a premium leader in lip care, offers an innovative twist on lip hydration with the brand’s latest portfolio addition- new Softlips® Intense Moisture. The new addition to the brand is a cutting-edge lip balm that saturates lips with intense moisture and delicious flavor, while breath freshening technology adds an exhilarating rush of minty coolness to your breath for confident conversations and self-assured smiles. The Intense Moisture lip balm line will debut in cough and cold aisles in major retailer locations nationwide September 2013.

THE MENTHOLATUM COMPANY introduces Softlips(R) Intense Moisture with Breath Freshening Flavor Technology, an innovative twist to lip hydration. Visit softlips.com for more ways to Hydrate Deliciously!  (PRNewsFoto/The Mentholatum Company)

THE MENTHOLATUM COMPANY introduces Softlips(R) Intense Moisture with Breath Freshening Flavor Technology, an innovative twist to lip hydration. Visit softlips.com for more ways to Hydrate Deliciously! (PRNewsFoto/The Mentholatum Company)

Softlips® Intense Moisture lip balm is available in three fresh minty flavors: Softlips® Berry Mint, Softlips® Citrus Mint and Softlips® Double Mint. Continue reading

Catalog Spree Makes Back-to-School Shopping Easy With Mobile Shopping App

Shop Gymboree, Justice, Mini Boden, Quiksilver, and More in Digital Lookbook Format on the iPad and iPhone

Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite retail brands, today launched a series of children’s-focused lookbooks to help take the stress out of back-to-school shopping. The award-winning app brings the fun of window shopping to the iPad and iPhone, connecting consumers with the brands they love in a personalized, one-stop mobile shopping experience. Fashion and back-to-school products from top brands including

Catalog Spree.  (PRNewsFoto/Catalog Spree)

Catalog Spree. (PRNewsFoto/Catalog Spree)

Gymboree, Hanna Andersson, Justice, Lands’ End, Nordstrom, Reuseit, Tea Collection, The Children’s Place, and more, are now available in a visually engaging lookbook format for the iPad and iPhone. With so many popular brands in one mobile shopping app, Catalog Spree is making it easy for busy parents to browse and shop back-to-school necessities without having to go to the mall.

Catalog Spree features more than 350 catalogs and lookbooks from top-tier brands including Forever 21, Kohl’s, Macy’s, Nordstrom, Stella & Dot, Target, The Land of Nod, and TOMS Shoes. Unlike online retail websites, Catalog Spree’s visually engaging, full-page lookbooks allow consumers to quickly and easily flip through pages to browse and shop fashion and products on an iPad or iPhone (also available on the web).

Catalog Spree is also launching themed, curated lookbooks featuring multiple brands to help parents shop as efficiently as possible. The creation of the Catalog Spree-branded “Back-to-School” lookbook is the company’s first foray into curated content from multiple retailers. It features top brands such as Crazy8, Mini Boden, Payless ShoeSource, Quiksilver, Roxy, Skechers, and TOMS Shoes. Additional curated lookbooks for children, women and men are constantly being published thanks to Catalog Spree’s new all-digital publication platform, Spree Studio. The platform enables the creation of exclusive, custom lookbooks and catalogs for nearly any e-commerce brand in a matter of hours.

American families with school-aged children will spend an average of $634 on back-to-school fashion and products this year,” said Joaquin Ruiz, CEO of Catalog Spree. “Browsing, researching and purchasing products can be time consuming for parents – especially as they’re trying to enjoy those last few moments of summer. Catalog Spree is making the back-to-school shopping process easy but keeping it fun by offering the most engaging experience on mobile devices.”

To shop top back-to-school brands and products, visit Catalog Spree’s back-to-school department.  For additional information on Catalog Spree, go to www.catalogspree.com.

Shop Your Way(SM), Sears “Team Up to Stop Bullying” Program Helps Parents Find Solutions to Keep their Kids Safer this School Year

Members Can Support Anti-bullying Charities Nationwide, Celebrate Individual Style and Win a Pair of Jeans Decorated, Autographed by the Kardashians

According to the National Education Association and the Centers for Disease Control (CDC), an estimated 160,000 kids miss school every day due to bullying and 85 percent of the time no one intervenes to help. Coinciding with back-to-school season, Sears has introduced several unique ways for Shop Your Way members and customers to engage with its Team Up to Stop Bullying program. Parents, educators and kids can get involved, support the cause and experience the Sears “Jean Scene” activities in four big ways this month.

Sears first launched Team Up to Stop Bullying in August 2012 as the first solutions and service-based anti-bullying coalition to provide immediate solutions that parents and schools can implement today. The coalition consists of 70 expert anti-bullying non-profits that give parents effective ways to prevent and resolve bullying and provides guidance to educators on how to establish bully reform programs at their school.

Sears revealed a window display at its State Street store Monday, August 5, 2013 in Chicago, showcasing three pairs of jeans decorated by Kim, Khloe and Kourtney Kardashian to raise awareness of Team Up to Stop Bullying. The decorated jeans -- featuring the autograph and handprint of each celebrity sister to symbolize her commitment to end bullying -- will be awarded to winners of a Shop Your Way Rewards sweepstakes, with Sears making a donation to the non-profit charities associated with Team Up to Stop Bullying for every entry. (John Konstantaras / AP Images for Sears)(PRNewsFoto/Sears, Roebuck and Co.)

Sears revealed a window display at its State Street store Monday, August 5, 2013 in Chicago, showcasing three pairs of jeans decorated by Kim, Khloe and Kourtney Kardashian to raise awareness of Team Up to Stop Bullying. The decorated jeans — featuring the autograph and handprint of each celebrity sister to symbolize her commitment to end bullying — will be awarded to winners of a Shop Your Way Rewards sweepstakes, with Sears making a donation to the non-profit charities associated with Team Up to Stop Bullying for every entry. (John Konstantaras / AP Images for Sears)(PRNewsFoto/Sears, Roebuck and Co.)

Team Up to Stop Bullying with the Kardashians

Shop Your Way members can enter a sweepstakes for a chance to win one of three Kardashian-decorated jeans at www.ShopYourWay.com/jeans. Each pair of jeans is respectively decorated and autographed by Kim, Kourtney or Khloe Kardashian, celebrating the individual style of each Kardashian, and including her handprint to symbolize her pledge to put an end to bullying. Plus, for every entry into the sweepstakes, Sears will donate $1 to Team Up to Stop Bullying, up to $2,000. The jeans are also featured in a creative window installation at the Sears flagship store on State Street in downtown Chicago starting Aug. 5. (No purchase necessary. Ends 8/31/13. Subject to full official rules at www.shopyourway.com/jeans.) Continue reading

VIZIO Unveils Three New Home Theater Sound Bars

New Addition to line Delivers High Performance Audio, Built-In Bluetooth and Deep Bass Technology Ideal for Small and Mid-Size HDTVs

Throughout the month of August, VIZIO Fandemonium Gives Fans A Chance Weekly to Win a 5.1 Home Theater Sound Bar and Explore VIZIO’s Award-Winning Home Audio Collection with Advanced DTS Audio

VIZIO America’s #1 sound bar company (5,) announced today three new additions to its portfolio of home audio solutions with the 29” and two 38” sound bars in various home theater configurations. These new 29″ and 38″ sound bars are the latest editions to an expanding portfolio of sound bars that already include the award winning 42″ 5.1 Home Theater Sound Bar with Wireless Subwoofer and Satellite speakers, as well as the 42″ 2.1 Home Theater Sound Bar with Wireless Subwoofer. With a focus on premium design, amazing audio performance and advanced features such as built-in Bluetooth and integrated deep bass technology, VIZIO’s latest additions to its award-winning audio collection give consumers more ways to conveniently upgrade any room with an improved home theater experience this summer. To celebrate the new solutions, through its online social community, VIZIO Fandemonium, fans get exclusive access to a custom Pandora station and a chance to win a home theater sound bar featuring DTS audio technology to enhance their summer entertainment experience.

VIZIO 29'' and two 38'' sound bars in various home theater configurations

VIZIO 29” and two 38” sound bars in various home theater configurations

Joining VIZIO’s audio ranks are a new 29” 2.0 Home Theater Sound Bar (S2920w), 38” 2.0 Home Theater Sound Bar with Integrated Deep Bass (S3820w) and 38” 2.1 Home Theater Sound Bar with Wireless Subwoofer (S3831w). Not only do the three additions round out VIZIO’s audio portfolio, giving consumers with all screen sizes audio upgrade options, but they also complement varying room configurations and consumer audio preferences. The 29” and 38” sound bars all share a modern design inspired by VIZIO’s sleek and near borderless M-Series Razor LED(TM)(1) smart TV collection and feature advanced DTS audio technology, enabling an immersive surround environment and a consistent listening volume, and built-in Bluetooth for direct streaming from smartphones or tablets. Continue reading

Crystal’s Brazil Wine & Food Cruise To Showcase Local Flavors

More educational programming, more unique local ingredients, and more guest chef dinners — including, for the first time ever, two Vintage Room Dinners – distinguish Crystal Cruises’ fall Wine & Food-themed voyage from Miami to Rio on November 23. The expert line-up features Hans Neuner, Portugal’s two Michelin-starred, 2012 Chef of the Year, and former Crystal chef of more than a decade ago; Rob Wilson, Culinary Institute of America NY graduate and Master/Executive Chef at the Montage Laguna Beach; renowned master mixologist Tony Abou-Ganim; and wine historian Nina Wemyss. The exotic cruise aboard Crystal Symphony features six Brazilian ports (including one maiden call), two Caribbean islands, and a local overnight in Rio.

Crystal Symphony in Rio.  (PRNewsFoto/Crystal Cruises)

Crystal Symphony in Rio. (PRNewsFoto/Crystal Cruises)

From Miami, the vogage visits Barbados/Bridgetown, British West Indies; Devil’s Island, Iles du Salut, French Guiana; and Belem, Fortaleza, Natal (maiden call), Maceio and Salvador, Brazil, ending with an overnight stay in Rio. Continue reading

Hennessy launches Prestigious Blend of Paradis Imperial in the States

Hennessy’s Latest Marque Celebrates a Tradition Rich in Elegance and Refinement

Hennessy, the world’s number one selling Cognac, announced the U.S. launch of its newest Cognac, Paradis Imperial. The release of this prestigious and incomparable marque celebrates a 200 year old story steeped in elegance and tradition. The pedigree of Hennessy Paradis Imperial stretches back almost two centuries. In 1818, the Dowager Empress of Russia requested a special blend of very old, gold-colored eaux-de-vie  of the finest quality.  (An eaux-de-vie is a clear brandy distilled from the fermented juice of fruit, such as pears or raspberries. It was first used in 1683 and literally means –in French– water of life,  from a translation of Medieval Latin aqua vitae) In response, Hennessy’s Master Blenders delivered their finest creation, a rare blend of Cognac of rare finesse. Two hundred years later, Hennessy is paying tribute to this first delivery with the release of Paradis Imperial. The bottle is available nationwide with an average price of $2,700.

Hennessy Welcomes Prestigious Blend of Paradis Imperial to the States.  (PRNewsFoto/Hennessy

Hennessy Welcomes Prestigious Blend of Paradis Imperial to the States. (PRNewsFoto/Hennessy

I inherited and blended superior selections of eaux-de-vie that were produced and protected for optimal ageing by previous generations of my family,” says Hennessy Head of Tasting Committee and Master Blender, Yann Fillioux.  “Paradis Imperial is an exceptional offering generations in the making.”

Paradis Imperial boasts a subtle refinement with hints of jasmine, orange blossom and other flowery notes spiced with smoky accents. Only achievable in the rarest of Cognacs, the finish is delicate yet enduring; and the aromas and flavors of Paradis Imperial are where the true elegance of the Cognac is revealed. Paradis Imperial is a blend of the finest eaux-de-vie, singled out immediately after their distillation. These exceptional eaux-de-vie, that represent less than 1% of the eaux-de-vie of a given vintage at the original selection, are between 30 to 130 years-old and are matured with individual care and attention in old casks before being used or poured into “Dames-Jeannes.” After this maturation process, only one out of 1000 eaux-de-vie of a given vintage will become part of the Paradis Imperial blend.

Paradis Imperial is a Cognac unlike any other. It is meant for the knowledgeable consumer who is looking for an elegant blend to entice their palate,” says Rodney Williams, Senior Vice President, Hennessy. “We’re excited to finally make it available to Cognac lovers in the United States.”

Continuing that tradition of luxury and absolute excellence, Hennessy enlisted Stephanie Balini, an award-winning French Baccarat designer, to design the Paradis Imperial bottle.  Since graduating from the prestigious Ecole des Arts Decoratifs, Miss Balini has demonstrated a singular command of luxury while demonstrating a maturity that compels respect. A winner of the Young Designers Award sponsored by the Comite Colbert (an association of French luxury companies), Balini made her name at Baccarat with the “Damoiselles” collection: Eight large, crystal stemmed glasses that illustrate her poetic and precise mastery.

The silhouette of the stunning crystalline glass decanter is the iconic Hennessy shape, with a luxurious crystal cabochon that tops the 18-carat gold and silver collar. Each bottle of Hennessy Paradis Imperial is encased in a luxury gift box and individually numbered, making it the perfect gift for Cognac aficionados.

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A. The company distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

MAKE THE GRADE IN STYLE WITH STRIDE RITE®

Stride Rite Children’s Group Steps Out For Back To School in Fashion

Photo Credit: John Parra/Getty Images

Stride Rite Children’s Group, the leader in premium children’s footwear, at petitePARADE’s Kids Fashion Week in March 2013, has just unveiled its new fall 2013 collection, sending kids back to school in style and it offers a wide range of styles from Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids that will outfit your kids for everything from their first day of school to their first track practice.

NEW YORK, NY - MARCH 10: Models walk the runway at the Stride Rite showcase featuring,Keds Kids,Saucony Kids,Sperry Top-Sider Kids and Stride Rite during the 2013 petitePARADE Kids Fashion Week at Industria Superstudios on March 10, 2013 in New York City. (Photo by John Parra/Getty Images for petiteParade)

NEW YORK, NY – MARCH 10: Models walk the runway at the Stride Rite showcase featuring,Keds Kids,Saucony Kids,Sperry Top-Sider Kids and Stride Rite during the 2013 petitePARADE Kids Fashion Week at Industria Superstudios on March 10, 2013 in New York City. (Photo by John Parra/Getty Images for petiteParade)

In collaboration with acclaimed NYC kids fashion stylist, Jennifer Smith, the company showcased styles and the season’s top trends, including a very special glimpse of the brand’s new premium Stride Rite Medallion Collection for toddlers and preschoolers. Smith showcased each brand in the best of kid’s high fashion apparel and accessories, including American Apparel®, Appaman, Appaman Fine Tailoring, Atsuyo et Akiko, Flora and Henri, Tocca Bambini and Love Collection by Rie Miyamoto. (See behind the scenes and the looks in action at www.youtube.com/striderite.

NEW YORK, NY - MARCH 10: Models walk the runway at the Stride Rite showcase featuring,Keds Kids,Saucony Kids,Sperry Top-Sider Kids and Stride Rite during the 2013 petitePARADE Kids Fashion Week at Industria Superstudios on March 10, 2013 in New York City. (Photo by John Parra/Getty Images for petiteParade)

NEW YORK, NY – MARCH 10: Models walk the runway at the Stride Rite showcase featuring,Keds Kids,Saucony Kids,Sperry Top-Sider Kids and Stride Rite during the 2013 petitePARADE Kids Fashion Week at Industria Superstudios on March 10, 2013 in New York City. (Photo by John Parra/Getty Images for petiteParade)

This back to school season, the biggest overall trend for kids fashion is making a statement and expressing individuality in a creative way,” said Smith, children’s fashion stylist. “Kids are increasingly aware of what’s fashionable and love to incorporate trends into their everyday style. With a wide variety of on-trend shoes, Stride Rite Children’s Group provides kids with brands and styles kids are looking for this back to school season.” Continue reading

Citizen Watch Co. Releases First Eco-Drive Ladies’ Atomic Timekeeping Watch

Citizen Watch Co. of America releases its first ever Atomic Timekeeping watch for women, the World Time A-T.  (PRNewsFoto/Citizen Watch Company of America, Inc.)

Citizen Watch Co. of America releases its first ever Atomic Timekeeping watch for women, the World Time A-T. (PRNewsFoto/Citizen Watch Company of America, Inc.)

Citizen Watch Company of America, Inc. (http://www.citizenwatch.com) is proud to launch its first ever ladies’ timepiece with Atomic Timekeeping Technology. Utilizing the power of light, Citizen Eco-Drive technology converts light into stored energy to power a watch for at least six months, even in the dark.  Fueled by light–Any light–this is a watch that never needs a battery. Up until now, this proprietary technology has only been utilized in the men’s models.

This watch, aptly named the Ladies’ World Time A-T, is perfect for the sophisticated woman on the go who also is an international trendsetter. Radio-controlled in North America, United Kingdom, Europe, Japan and China, the World Time A-T keeps time in 26 time zones and features a perpetual calendar, power reserve indicator, alarm, and is water resistant to 100 meters. The World Time A-T also features dual time; letting the wearer effortlessly switch between the primary and secondary time zone with ease, making it the perfect timepiece for the stylish world traveler. These fashionable timepieces come in both a bracelet or leather strap version and features bright color pops accented on the dial and with some also featuring mother-of-pearl dials.

Jeffrey Cohen, President of Citizen Watch Company of America, Inc. remarked, “We are thrilled to introduce our first ladies’ timepiece with Atomic Timekeeping. This collection is a stylish accessory for the fashionable woman who travels the globe.”

Citizen Eco-Drive/Ladies’ World Time A-T watches are available nationwide in fine jewelry and department stores.

‘Sentebale – Stories Of Hope’ at Getty Images Gallery

Photo Credit: Tim P. Whitby/Getty Images/2013 Getty Images

By working with the children, providing education, care and support, building knowledge and confidence, this generation can look forward with hope and live healthy and happy lives.” – Prince Harry

Britain's Prince Harry at the private view of 'Sentebale - Stories Of Hope' at Getty Images Gallery on July 25, 2013 in London, England.

Britain’s Prince Harry at the private view of ‘Sentebale – Stories Of Hope’ at Getty Images Gallery on July 25, 2013 in London, England.

Getty Images Gallery (in London) is place to go to see the “Sentebale – Stories of Hope” exhibition that’s showcasing images by Getty Images’  award-winning  royal photographer Chris Jackson of Sentebale’s work in helping the vulnerable children of Lesotho. The exhibition ends 10th August,

Sentebale (www.sentebale.org) was founded in 2006 by Prince Harry from the British Royal Family and Prince Seeiso of Lesotho in memory of the two princes’ late mothers, and to help the most vulnerable children in Lesotho who are affected by poverty and HIV/AIDS.  Sentebale is a Sesotho (language of Lesotho) word meaning ‘forget me not’ in English.

Royal Photographer Chris Jackson and Britain's Prince Harry at the private view of 'Sentebale - Stories Of Hope' at Getty Images Gallery on July 25, 2013 in London, England.

Royal Photographer Chris Jackson and Britain’s Prince Harry at the private view of ‘Sentebale – Stories Of Hope’ at Getty Images Gallery on July 25, 2013 in London, England.

Prince Harry and Chris Jackson at the 'Sentebale - Stories Of Hope' at Getty Images Gallery on July 25, 2013 in London, England

Prince Harry and Chris Jackson at the ‘Sentebale – Stories Of Hope’ at Getty Images Gallery on July 25, 2013 in London, England

Since its inception, the charity has improved the lives of thousands of children living in Lesotho by providing healthcare and education to those most in need. Over the years, Jackson has travelled back and forth to Lesotho with Prince Harry and has developed a portfolio of images which capture the problems these children face, and more importantly, show how Sentebale is making a big difference to many of their lives. Continue reading

The Festival del film Locarno’s 66th Edition Officially Opens

Throughout its 66 year history, the Festival del film Locarno has occupied a unique position in the landscape of the major global film festivals. Every August, for eleven days the Swiss-Italian town of Locarno, right in the heart of Europe, becomes the world capital of auteur cinema. Thousands of film fans and industry professionals meet here every summer to share their thirst for new discoveries and a passion for cinema in all its diversity.

Official 66 Festival del film Locarno Poster (By  Jannuzzi Smith)

Official 66 Festival del film Locarno Poster (By Jannuzzi Smith)

The 66th Edition of Festival del film Locarno will take place 7-17 August, with 250 films – features, shorts and medium-length – from over forty different countries showing across ten venues. The three official competition sections offer viewers an opportunity to take the pulse of contemporary world cinema while other sections are dedicated to the history of cinema and those who have left their stamp on it: tributes to major figures that enable the audience to get to know the artists and discover their work, thanks to the screenings and conversations open to all.

At Locarno they will find quality programme, and a rich, eclectic, surprising programme, and where emerging talent rubs shoulders with prestigious guests. The audience is the soul of the Festival, as exemplified in the famous evenings on the Piazza Grande, whose magical setting can accommodate up to 8,000 filmgoers every night. Geographically located at the crossroads of three great European regions, (Italian, German and French), Locarno is, precisely because of its enormous and multi-cultural audience, a unique launch platform for new films from all over the world.

official 66° Festival del film Locarno logo (Courtesy of Festival del film Locarno)

official 66° Festival del film Locarno logo (Courtesy of Festival del film Locarno)

Thus for industry professionals Locarno is an unmissable rendezvous and a landmark in the festival calendar: an invaluable meeting-place, and opportunity to unearth the gems from a challenging selection of world premières, to take the pulse of new tendencies, and explore new terrain opening up in contemporary cinema.

The 66th Festival del film Locarno, Artistic Director Carlo Chatrian’s first edition, was officially inaugurated by President Marco Solari on Wednesday 7 August with a rich program. Continue reading

Introducing Rimmel London Show Off Lip Lacquer Featuring Kate Moss

AN EXPLOSIVE NEW LIP COLOUR COLLECTION FROM RIMMEL LONDON

Rimmel London Show Off Lip Lacquer gives you High Impact Colour and Lacquer Shine with the Flick of a Wand!

RIMMEL LONDON NEW SHOW OFF LIP LACQUER COLLECTION.  (PRNewsFoto/Coty)

RIMMEL LONDON NEW SHOW OFF LIP LACQUER COLLECTION. (PRNewsFoto/Coty)

The end of lip colour as you know it is at hand. Forget the dryness of many long-wearing lipsticks, say goodbye to the stickiness of gloss. Forget the constant dithering over which one to wear! The future is neither lipstick nor gloss — but bigger and better than both. With Rimmel London Show Off Lip Lacquer you get a luscious liquid packed with pigments for rich colour saturation and intense shine. New Rimmel London Show Off Lip Lacquer ($5.99 each) features a breakthrough lacquer formula packed with pure colour pigments that deliver bold, saturated colour and intense mirror-like shine all in one show-stopping tube. This creamy lip lacquer is smooth, not sticky, for supreme comfort and phenomenal shine that lasts all day.

And who will be the face of Show Off Lip Lacquer? Well, Kate Moss, of course. Sexier than ever, the ultimate fashion and beauty icon rocks out in the ad campaign.

Kate-Moss-Rimmel-London-Spring-Summer-2013-Campaign-lip-lacquer

With a sweep of the innovative new foam applicator — featuring a built-in micro-reservoir to hold the perfect amount of lacquer within the wand — the colour glides on easily and evenly, leaving lips looking and feeling beautiful and moisturized hour after hour.

Available in 14 spectacular shades including–Celestial, Nova, Comet, Solstice, Out Of This World, Galaxy, Big Bang, Aurora, Luna, Stellar, Nude Eclipse, Light Year, Stargazer and Apocaliptic–this bold lip treat is glamorously packaged so that you can show off your style even before you apply. Rimmel London Show Off Lip Lacquer gives you high impact colour and lacquer shine with the flick of a wand.

Rimmel London Show Off Lip Lacquer is available exclusively at Walgreens through December 2013. It will be in full distribution at chain drug stores and mass retailers nationwide staring in January 2014.