Uma Thurman Leads “Worldwide Celebration” in Campari Calendar 2014

Iconic film star Uma Thurman announced as leading lady in 2014 Campari Calendar and Koto Bolofo as photographer

Campari Calendar 2014 "Worldwide Celebration". Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo.

Campari Calendar 2014 “Worldwide Celebration”. Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo

Today, Campari (http://www.campari.com, http://www.camparigroup.com) is officially unveiling Uma Thurman as the star of the Campari Calendar 2014, which will be captured by noted fashion photographer Koto Bolofo [http://art-dept.com/photography/koto-bolofo/location-i ]. The iconic, edgy actress takes the lead in the 2014 edition of the Calendar which is entitled ‘Worldwide Celebrations’, with each month focusing on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.

Campari Calendar 2014 "Worldwide Celebration". Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo.

Campari Calendar 2014 “Worldwide Celebration”. Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo.

Campari Calendar 2014 "Worldwide Celebration". Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo.

Campari Calendar 2014 “Worldwide Celebration”. Star: Uma Thurman. Photographer: Koto Bolofo. Behind the scenes images by Francesco Pizzo.

The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery,” states Bob Kunze-Concewitz, CEO of Gruppo Campari. “Once again, boundaries will be pushed in order to stimulate peoples’ imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn’t be more appropriate to do so. With this in mind, we very much look forward to unveiling the 2014 Calendar later on this year.”

Milla Jovovich in the 2012 Campari Calendar

Milla Jovovich in the 2012 Campari Calendar

Olga Kurylenko appearing in the 2010 Campari Calendar

Olga Kurylenko appearing in the 2010 Campari Calendar

Miss Thurman, who has starred in a number of high-profile blockbuster movies such as Pulp Fiction and Kill Bill, follows in the footsteps of previous Campari Calendar heroines, including stylish and passionate actresses Salma Hayek, Eva Mendes, Jessica Alba, Milla Jovovich and Penelope Cruz.

Penelope Cruz in the 2013 Campari Calendar

Penelope Cruz in the 2013 Campari Calendar

On starring in the 2014 Campari Calendar, Uma Thurman comments: “To be a part of such a globally-renowned project for an iconic worldwide brand is a pleasure. I particularly admire the theme this year as I am able to share a worldwide journey of discovery, passion and style with Campari lovers around the globe. Each month, the true essence of a ‘global celebration’ has been captured beautifully thanks to Koto, a highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and truly dynamic imagery.”

Vintage Campari Munari Print Ad from 1964

Vintage Campari Munari Print Ad from 1964

Vintage Campari Cappiello Print Ad from 1921

Vintage Campari Cappiello Print Ad from 1921

Koto Bolofo, renowned for his keen eye for lively and dynamic imagery, is the latest photographer to capture the renowned Campari Calendar, for its 15th edition. Having been born in South Africa, raised in Great Britain and now residing in France, Bolofo is a true world citizen, enabling him to embody the theme of the Calendar even further. Bolofo is well known for his powerful portraits, innovative fashion shoots and numerous short films. He has shot for a number of high-profile publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns for luxury brands such as Louis Vuitton and Dior.

Vintage Campari Sacchetti Print Ad from 1936

Vintage Campari Sacchetti Print Ad from 1936

On his shooting of the 2014 Campari Calendar, Koto Bolofo comments: “Campari’s ethos of consistently creating striking and powerful imagery for its world-renowned Calendar aligns perfectly with what I consistently strive to achieve in my work. To work on this project with a beautiful and talented actress such as Uma Thurman is an honour, and has provided me with an opportunity to push the Calendar’s boundaries and defiantly capture the passion and style which is centered on this year’s truly inspiring theme.”