Alberto Guardiani and Wallpaper* Magazine Celebrate Selfridges with a Special Installation

Leading Italian shoe manufacturer Alberto Guardiani and Wallpaper*, the international design magazine, have joined forces to create a special installation at celebrated London department store Selfridges this summer. The installation will showcase the shoe collection created in collaboration between the two brands [http://store.albertoguardiani.com/eshop/home/AlbertoGuardianiWallpaper] and will be in place at Selfridges now through 18th August. Both Wallpaper* and Alberto Guardiani men’s footwear collections will be available to purchase at Selfridges.

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

To mark the 30th anniversary of the fashion brand’s menswear adventure in 2011, a range of loafers and lace-ups in suede and technical fabrics by Schoeller Textiles was produced in conjunction with former Wallpaper* fashion director Sebastien Clivaz (now at Christian Dior) and London bespoke tailors Thom Sweeney, while graphic designers Revenge is Sweet created a distinctive shoe box. The collection was followed a season later by more shoes in adventurous colour ways and a specially commissioned belt by Lausanne-based industrial designer Xavier Perrenoud. A travel capsule collection by German designer Andre Klauser followed in 2013.

The latest installation, designed by Wallpaper* editor-at-large Leila Latchin, takes its inspiration from a series of films documenting the collaboration [http://store.albertoguardiani.com/eshop/home/AlbertoGuardianiWallpaper] between Wallpaper*, Alberto Guardiani, Thom Sweeney and Revenge is Sweet.

I wanted the onlooker to see the craftsmanship, materials and tools used from the inception of the design up to the finished shoe, to appreciate the processes involved in creating a handmade product,” says Latchin.

Split across two bays, one for the Wallpaper* collection and another for the must-have shoes of Alberto Guardiani’s 2013 Fall/Winter collection, which is inspired by a romantic rock in an urban style with hybrid constructions and a formal imprint, the installation is connected visually through a theme of the negative and the positive, where two designs mirror each other in outline and positioning.

As for the capsule collection Alberto Guardiani realised with Wallpaper* magazine, it was designed as a balance between Italian craftsmanship and passion for detail and innovation, delivering contemporary and sophisticated products.

The capsule collection required a design that protected the pieces, to be admired rather than touched,” explains Latchin. “Here I drew inspiration from the display cases that have traditionally been used in museums whilst adding a tilt and twist to give a more contemporary, angular appearance. Alberto Guardiani’s A/W collection in the second bay called for a more open presentation, offering to be held and admired, so it followed to reverse the design of the former, openly placing the shoes onto a series of solid cubes.”

To discover more about Alberto Guardiani visit http://www.albertoguardiani.com