Meredith Corporation To Launch Allrecipes Magazine This Fall

Move Represents Industry’s First Large-Scale Digital-to-Subscription Magazine Brand

ExtensionExpands Meredith’s Leadership in Food Content Across Media Channels

Meredith Corporation ( www.meredith.com), the nation’s leading media and marketing company serving 100 million American women, announced this week it will launch Allrecipes magazine, a print extension of the company’s highly popular Allrecipes.com digital destination. This represents the media industry’s first large-scale digital-to-subscription magazine print brand extension. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development and uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

Allrecipes magazine will be published six times per year with an initial rate base of 500,000. The December 2013 premiere issue will debut in mid-November, just in time for the busy holiday cooking season.
AL0813COVER (1)

Allrecipes.com is the world’s largest digital food brand with a database of over one million recipes and more than one billion annual visits from family-focused women who connect and inspire each other through reviews, photos, videos and digital media. Allrecipes.com’s U.S. audience is 65 percent female with a mean household income of $75,000, and it reaches nine out of 10 primary grocery decision makers.

Allrecipes.com also is the top how-to recipe channel on YouTube, with more than 600,000 subscribers. Allrecipes’ 11 top-rated mobile apps for iPhone, iPad Android, Kindle Fire and Windows 8 have been downloaded by more than 18.5 million home cooks and the brand has 18 websites, and 18 mobile sites serving 23 countries in 12 languages.

Meredith will also be creating a regular Allrecipes branded television segment that will air as part of Meredith’s nationally syndicated television program The Better Show, which currently airs in more than 160 markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.

Allrecipes is a unique and powerful media brand,” said Meredith National Media Group President Tom Harty. “Our testing reaffirmed its tremendous consumer appeal, and we think advertisers will view Allrecipes magazine as a new and exciting way to reach a large base of very motivated consumers.”

Meredith conducted tests of an Allrecipes magazine concept this spring, bundling it with issues of popular Meredith titles such as Better Homes and Gardens, Parents, FamilyCircle and Fitness. Meredith also promoted it on its popular digital sites, including Allrecipes.com.

The results of the tests exceeded our expectations, generating approximately 400,000 paid orders,” said EVP/Meredith Women’s Lifestyle Group President Tom Witschi, who will oversee the Allrecipes magazine business. “Clearly there is tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the multiplatform delivery to consumers and marketers.”

Advertising sales for Allrecipes magazine will be led by Christine Guilfoyle, who is being promoted to VP/Group Publisher. Guilfoyle will continue to serve as Publisher of Every Day with Rachael Ray magazine and will also retain oversight of the EatingWell magazine brand. Cheryl Brown is being named Editor-in-Chief of Allrecipes magazine, reporting to Linda Fears, head of Meredith’s Food Content Center of Excellence.

Allrecipes magazine will have a distinct voice and personality which will appeal to ‘cooks like me’,” said Brown. “It will speak to real everyday cooks who want to share their ideas and inspiring recipes with friends, family and other like-minded people.”

Brown and her Des Moines-based editorial staff will work closely with the Allrecipes.com team in Seattle. “We are excited by the incredible opportunities the magazine offers us as we further expand the Allrecipes brand across multiple media channels,” says Stan Pavlovsky, SVP/President, Allrecipes.com.

Fashion Show Review: Collette Dinnigan 2013 Fall/Winter Ready-to-Wear Collection

Photo Credit: Kristy Sparrow/Getty Images for Collette Dinnigan

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

The brief for the Collette Dinnigan 2013 Fall/Winter RTW Collection tells the story of a woman who “general[ly] lived what would be considered a reasonably quiet albeit stylish life. Never outwardly flamboyant she secretly got a thrill out of being studied. She liked to sit. She liked being painted.” The Collette Dinnigan woman for Fall/Winter 2013 “loved to be depicted in dark oils, as her wardrobe was as brooding as her thoughts: all olive, inky blues, midnight pitchy black and her only concession to colour was with touches of sky blue and early sunrise red.” But she also has a sense of adventure. In addition to her usual classic go-to fabrics, she also added French lace (w0ven with thick threads) and leather accents (especially a leather insert on a long sleeve cocktail dress) in shapes that are somewhat rigorous (for day) but yet quietly showcases her sexuality and passion ((for night).

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Collette Dinnigan 2013 Fall-Winter (Kristy Sparrow/Getty Images for Collette Dinnigan)

Continue reading

Macy’s Wheels In For The Launch Of New Parisian Inspired Brand Maison Jules Fall/Winter 2013 Collection

Macy’s celebrates the launch of its new Parisian inspired fashion brand, Maison Jules by introducing a limited edition bike, in collaboration with Martone Cycling Company. Feminine, elegant and edgy, Maison Jules targets the fashion savvy Macy’s customer who is hip and trendy but has her own individual taste. Drawing inspiration from casual chic French styling, the collection is composed of key wardrobe staples that can be cultivated into multiple looks. In step with the current trend of the bike as a key fashion accessory, the collaboration has resulted in the creation of a custom “Maison Jules X Martone” bike. The “Maison Jules X Martone” collaboration merges Macy’s new Parisian street style fashion brand with an authentic street accessory for the girl on the go.

MACY'S MAISON JULES X MARTONE CYCLING CO BIKES DEBUT: Macy's Maison Jules x Martone Cycling Co. Bikes Debut.  (PRNewsFoto/Macy's)

MACY’S MAISON JULES X MARTONE CYCLING CO BIKES DEBUT: Macy’s Maison Jules x Martone Cycling Co. Bikes Debut. (PRNewsFoto/Macy’s)

Beginning August 1st, 151 bikes will be displayed alongside the collection in Macy’s top doors carrying the line. Each of those 151 “Maison Jules X Martone” bikes will be given away to a lucky customer who has won a store-wide sweepstakes.

The exclusive, limited edition bike is offered in an exclusive coral shade; a key color found within the Maison Jules fall line. Each of the 151 custom Martone bikes will be awarded to one lucky winner per store through an in store text to win contest. Customers can enter by texting the unique code for their store, found in the Maison Jules shop. There will also be a style contest conducted via Instagram in September, in which one grand prize winner will be awarded a trip to Paris, a “Maison Jules X Martone” bike, and a Maison Jules wardrobe valued at $500.

The Martone Cycling Company is a fashion and design driven brand founded by Lorenzo Martone. Launched in Spring 2013, the new company seeks to provide the chic fashion customer with a beautiful accessory for a luxurious ride. All bikes feature modern designs and a signature red bike chain.

We are thrilled to collaborate with Maison Jules, and created a bike that became an accessory for this girl: fashionable but dynamic, bold but feminine,” says Martone Cycling Company’s founder, Lorenzo Martone. “We believe in individuality and that everyone has a creative vein, so we are looking forward to seeing the results of Macy’s Instagram contest, and want to wish luck to all of the participants.”

Maison Jules will launch exclusively at Macy’s on August 1, 2013, will be available in Macy’s Impulse departments and will feature a selection of tops, sweaters, dresses, and pants. Ranging from $17.50 – $119, Maison Jules will bring a uniquely French flair to fashion customers across the country.

The Birth of a Global Wine Brand: Terlato Wines and Colavita Partner to Launch Colavita Wines

Collaboration Marks An Industry First

In an innovative collaboration, luxury wine leader Terlato Wines and leading extra virgin olive oil producer Colavita announced a joint venture to create a collection of super-premium Italian wines. Under an evergreen agreement, Terlato will produce and market wines under the Colavita brand name for global distribution. The initial wines for the launch will be Pinot Grigio, Verdicchio, Pinot Noir and Valpolicella Ripasso. This is the first time a leading food brand and leading wine company have joined forces to market a collection of authentic Italian wines around the world.

In an innovative collaboration, luxury wine leader Terlato Wines and leading olive oil producer Colavita today announced a joint venture to create a collection of super-premium Italian wines. This the first time two leading food and wine brands have come together to create a new global wine brand.  Colavita wines will be available nationally beginning in August.  (PRNewsFoto/Terlato Wines)

In an innovative collaboration, luxury wine leader Terlato Wines and leading olive oil producer Colavita today announced a joint venture to create a collection of super-premium Italian wines. This the first time two leading food and wine brands have come together to create a new global wine brand. Colavita wines will be available nationally beginning in August. (PRNewsFoto/Terlato Wines)

Since its inception, quality has been Colavita’s top priority.  Some time ago, Enrico Colavita read a news story that said, “Italy’s two most important food products are olive oil and wine.”  The statement struck a chord for both Colavita and partner John J. Profaci, co-founders of Colavita USA.  Soon after, the idea for Colavita wines was conceived.  As with their extra virgin olive oil, their top priority was to produce exquisite wines of exceptional quality.  To bring their vision to life, the Colavita family partnered with Terlato Wines – the leading importer, producer and marketer of luxury wines in the U.S.

We knew that the Terlato family would be the ideal partner for our brand,” said Colavita, president of Colavita SpA. “They are the strongest company for marketing luxury wines and their vision for the Colavita wine brand is precisely what we are looking for. We are confident that our partnership with the Terlato family will enhance the Colavita brand.” Continue reading

Crystal’s Expanded 2014 Asia Season: Two Ships, 34 Voyages, Four Maiden Calls And Countless New Highlights

New 2-for-1 Air Promotion and Big Savings with Limited-Time Book Now Fares

Crystal Cruises (www.crystalcruises.com) is vastly expanding its presence in the exotic ports of China, Japan, Thailand, Singapore, Vietnam, Cambodia, Indonesia, Malaysia and Brunei next year.  With a choice of 34 voyages (vs. just four in 2012), the five- to 29-day luxury Asia cruises offer a host of itinerary firsts and varied options, as well as tremendous added value, including a brand new 2-for-1 airfare bonus for select Crystal Symphony Asia cruises and Book Now bonus savings of up to $2,500 per person for bookings made by August 30, 2013.

CRYSTAL CRUISES HONG KONG: Both ships overnight in Hong Kong on several cruises in 2014, including an exotic holiday voyage round-trip from Bangkok (and in Hong Kong on New Year's Eve!).  (PRNewsFoto/Crystal Cruises)

CRYSTAL CRUISES HONG KONG: Both ships overnight in Hong Kong on several cruises in 2014, including an exotic holiday voyage round-trip from Bangkok (and in Hong Kong on New Year’s Eve!). (PRNewsFoto/Crystal Cruises)

The 2014 Asia collection offers a feast of new choices for guests returning to the region and extraordinary experiences for those visiting for the first time,” says Jack Anderson, Senior Vice President, Marketing and Sales. “Bonus air, land and Book Now fare promotions offer savings that are astounding.  Some cruises are priced less than those in 2013, but Book Now prices are only guaranteed through August 30.” Continue reading

Carrera y Carrera Launches New Collection, TESOROS DEL IMPERIO, inspired by the splendor of the Golden Age of the Spanish Empire

Images provided by Carrera y Carrera Madrid

Carrera y Carrera Madrid  spokeswoman Olivia Palermo wearing pieces from the elegant new  Carrera y Carrera collection, Tesoros del Imperio

Carrera y Carrera Madrid spokeswoman Olivia Palermo wearing pieces from the elegant new Carrera y Carrera collection, Tesoros del Imperio

The glorious past of the Spanish Empire and jewelry art is reborn in the new collection from Carrera y Carrera, with a campaign fronted by Model and New York City It-Girl, Olivia Palermo. Known as the Golden Age, this era is enshrined as one of the brightest and most fruitful periods of art in Spain; and was a tribute to all the senses, to expression in all the arts, and to the grandeur of a rising empire that for over a century became the center of the art world. Carrera y Carrera has designed four creative lines: Reina, Velazquez, Isabel and Cervantes. Luxury, art, and grace are accurately reflected in these pieces of exquisitely carved works, which is informed by extreme beauty and great personality.

Carrera y Carrera Madrid  spokeswoman Olivia Palermo wearing pieces from the elegant new  Carrera y Carrera collection, Tesoros del Imperio

Carrera y Carrera Madrid spokeswoman Olivia Palermo wearing pieces from the elegant new Carrera y Carrera collection, Tesoros del Imperio

REINA: Accessories with Elegance and Sophistication

An exquisite mix of white and yellow gold with diamonds or of white gold with blue topaz where one can appreciate lightness and movement taking as its inspiration these magnificent collars of lightweight and diaphanous lace used by the queens of this time period.

Carrera y Carrera Madrid - TESOROS DEL IMPERIO Collection - Reina Mini & Maxi Rings in Yellow & White Gold

Carrera y Carrera Madrid – TESOROS DEL IMPERIO Collection – Reina Mini & Maxi Rings in Yellow & White Gold

Carrera y Carrera Madrid - TESOROS DEL IMPERIO Collection - Reina Mini (and Maxi ) Rings and Pendant in White Gold & Blue Topaz

Carrera y Carrera Madrid – TESOROS DEL IMPERIO Collection – Reina Mini (and Maxi ) Rings and Pendant in White Gold & Blue Topaz

Continue reading