Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the
distinguished title of “Mercedes-Benz Presents” designer this season. The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design. Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel and will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim 2014 at The Raleigh Hotel in Miami Beach.
New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.
The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats, often incorporating intricate details such as beading and embroidery.
Mara Hoffman’s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.
“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”
For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim. The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim. The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.
“It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman. “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”
Mercedes-Benz Fashion Week Swim 2014 will take place in Miami Beach, Florida at The Raleigh from July 18th – 23rd, 2013. Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTES, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARITIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAILA, 6 SHORE ROAD, A.CHE SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.
Official schedule can be seen here: www.miami.mbfashionweek.com/schedule