SUMMER HAIR JUST GOT BETTER: INTRODUCING JOHN FRIEDA® FRIZZ-EASE® MINI KITS DESIGNED EXCLUSIVELY BY RACHEL ROY

When great minds come together, one has to spread the word as far as they can. John Frieda is the last word on achieving great summer hair and Rachel Roy is an on-the-go designer who needs to look great at all times; which resulted in their new partnership: JOHN FRIEDA® FRIZZ-EASE® (LIMITED EDITION) MINI KITS DESIGNED EXCLUSIVELY BY RACHEL ROY. John Frieda® Hair Care has enlisted designer Roy to create an exclusive case to house travel sizes of the brand’s essential frizz formulas, offering the perfect jetset-ready kit for smooth, sleek hair at home or on the go.

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When it comes to fighting frizz, there’s no more effective arsenal than the John Frieda® Frizz-Ease® collection. As the ultimate frizz authority, John Frieda® Hair Care has the prescriptive regimen to foster smooth, straight hair or soft, defined curls for frizz-free summer style. The two mini kits will be debuted as a part of the designer’s Rachel Rachel Roy line: one for straight styles, and one for curly looks. Developed to deliver maximum frizz protection during the hot, humid summer months, the travel-friendly kits are a must for weekends at the beach or vacations abroad.

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The Straight Style Frizz-Ease® Mini Kit includes: Frizz-Ease® Smooth Start® Repairing Shampoo, Frizz-Ease® Smooth Start® Repairing Conditioner, Frizz-Ease® Sheer Solution™ Lightweight Frizz Control, Frizz-Ease® 3-Day Straight™ Semi-Permanent Styling Spray, Frizz-Ease Secret Weapon® Flawless Finishing Cream and Frizz-Ease Moisture Barrier Firm-Hold Hair Spray

The Curly Style Frizz-Ease® Mini Kit includes: Frizz-Ease® Smooth Start® Repairing Shampoo, Frizz-Ease® Smooth Start® Repairing Conditioner, Frizz-Ease® Sheer Solution™ Lightweight Frizz Control, Frizz-Ease Curl Reviver Styling Mousse, Frizz-Ease Secret Weapon® Flawless Finishing Cream and Frizz-Ease Moisture Barrier Firm-Hold Hair Spray

On every woman’s to-do list for summer? Fight frizz and get away,” says John Frieda® International Creative Consultant Harry Josh. “These exclusive kits are a must for anyone who wants to keep her hair sleek and travel in style. Whether you go for a polished, straight style or smooth curl definition, there’s a custom kit for you.”

Roy took inspiration from the John Frieda® brand’s British heritage in creating the kit, incorporating iconic imagery like the underground logo to commemorate the brand’s 25th anniversary.

Solutions are something every woman looks for,” explains Roy. “Partnering with John Frieda to create an on-the-go kit that looks amazing and comes stocked with hair solutions was fun to do.”

The new JOHN FRIEDA® FRIZZ-EASE® (LIMITED EDITION) MINI KITS DESIGNED EXCLUSIVELY BY RACHEL ROY ($38 each) are available beginning this month at www.rachelroy.com.

Mara Hoffman Receives 2014 “Mercedes-Benz Presents” Title at Mercedes-Benz Fashion Week Swim 2014

Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

distinguished title of “Mercedes-Benz Presents” designer this season. The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design.  Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel and will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim 2014 at The Raleigh Hotel in Miami Beach.

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.

Mara Hoffman Receives "Mercedes-Benz Presents" Title.  (PRNewsFoto/Mercedes-Benz USA)

Mara Hoffman Receives “Mercedes-Benz Presents” Title. (PRNewsFoto/Mercedes-Benz USA)

The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats, often incorporating intricate details such as beading and embroidery.

Mara Hoffman’s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.

Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA.  “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”

For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim.  The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim.  The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.

2013 Mara Hoffman Swimwear Collection (Credit - Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit - Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit - Sheldon Baldie)

2013 Mara Hoffman Swimwear Collection (Credit – Sheldon Baldie)

It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman.  “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”

Mercedes-Benz Fashion Week Swim 2014 will take place in Miami Beach, Florida at The Raleigh from July 18th – 23rd, 2013.  Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTES, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARITIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAILA, 6 SHORE ROAD, A.CHE SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

 

Official schedule can be seen here: www.miami.mbfashionweek.com/schedule