Mercedes-Benz Fashion Week Swim 2014 Announces Exciting Events Taking over South Beach in July

DSC_0070 DSC_0083In just a couple of weeks, Miami Beach will come alive with the spirit of fashion, as Mercedes-Benz Fashion Week Swim once again hosts over 30 designer runway shows, presentations and special events. This season, in an effort to engage more fashionable consumers and to extend the momentum across South Beach, IMG Fashion has planned a series of events to compliment the jam packed schedule of shows at The Raleigh Hotel.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

Mercedes-Benz Fashion Week Swim 2014 will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections of: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

DSC_0138

The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. Special guest hosts, The Tents Director James Belzer and Mercedes-DSC_0094 DSC_0096 DSC_0131Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury.

The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings.

On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor; turning inspiration into viable businesses. Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection.

Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images

Mercedes-Benz Fashion Week Swim is an IMG Event.

Mercedes-Benz Fashion Week Swim 2013 Line-Up:

 

Thursday, July 18th

8-10 p.m. The Raleigh – Official Kick Off Party, Celebrating 25 years of Roxy with Roxy Pop Surf

 

Friday, July 19th

6 p.m.   Cabaña Grande – Agua Bendita

7 p.m.   Oasis – Poko Pano

8 p.m.   Cabaña  Grande – Dolores CoRTés

9 p.m.   Oasis – Suboo

10 p.m. Cabaña Gande – Beach Bunny

 

Saturday, July 20th 

6 p.m.   Cabaña Grande – Nicolita

7 p.m.   Oasis – Aqua Di Lara

8 p.m.   Cabaña Grande – Mara Hoffman Swim

9 p.m.   Oasis – Vix Paula and Hermanny

10 p.m. Cabaña Grande  –  Cm Cia.Maritima

 

Sunday, July 21th

2:30 p.m. Tba –  Gottex

3 p.m.      Tba – Oakley

6 p.m.      Cabaña Grande – L*Space by Monica Wise

7 p.m.      Oasis – A.Z Araujo

8 p.m.      Cabaña Grande – Luli Fama

9 p.m.      Oasis – Caffé Swimwear

10 p.m.    Cabaña Grande- Maaji Swimwear

 

Monday, July 22nd

6 p.m.    Cabaña Grande – Sauvage and Zingara Swimwear

7 p.m.   Oasis – 6 Shore Road

8 p.m.   Cabaña Grande – A.Ché Swim, Aguaclara, AquaRella, and Caitlin Kelly Swimwear

9 p.m.   Oasis – Minimale Animale