BELLA Expands Its Fashionable Line of Specialty Kitchen Appliances with the Launch of the BELLA Diamonds Collection

BELLA – the brand stylish folks on a budget look to when seeking great kitchen solutions without breaking the bank and those who are always in search of affordable design- announces the launch of the BELLA Diamonds Collection. This comes on the heels of the bright and colorful BELLA Dots Collection launched in fall 2012, and represents an expansion of BELLA’s lively and fresh approach to kitchen appliances.

The contemporary collection, featuring a slow cooker, programmable coffee maker and toaster, continues to bring a new counter culture to the kitchen by adding fashion-forward color, style and design to the everyday appliance. Available in five fabulous colors (red, white, grey, green and blue), the signature textured metal shell features a three-dimensional diamond pattern and metallic finish on its chic exterior, creating an exciting way to add your own personal touch of individuality to the kitchen.

Bella DIAMONDS Collection (Red)

Bella DIAMONDS Collection (Red)

Bella DIAMONDS Collection (White)

Bella DIAMONDS Collection (White)

We had such an incredible response from consumers when we launched the BELLA Dots Collection last fall,” says Shae Hong, Founder & CEO of Sensio Inc. “We thought we would take it a step further and offer another eye catching design element to our most popular products, which include a slow cooker, programmable coffee maker and toaster.”

Bella DIAMONDS Collection (Grey)

Bella DIAMONDS Collection (Grey)

The BELLA Diamonds Slow Cooker (Suggested Retail Price $39.99) is designed with a non-traditional oval shape to make homemade meals easier than ever.  Featuring a dishwasher safe, 6-quart stoneware cooking pot that doubles as a serving dish, it offers High/Warm/Low/Off temperature settings and comes complete with a tempered glass lid.

The BELLA Diamonds 12-Cup Programmable Coffee Maker (Suggested retail price $44.99), brews up the perfect cup at the touch of a button and features an environmentally friendly permanent filter, removable dishwasher safe brew basket, non-marking rubber feet, hidden cable storage, brew strength selector and two hour auto shut off.

Bella DIAMONDS Collection (Blue)

Bella DIAMONDS Collection (Blue)

The BELLA Diamonds Two-Slice Toaster (Suggested retail price: $24.99) keeps things simple with consistent results. This pop-up toaster features extra wide slots with self-centering guides, a slide out tray, non-marking rubber feet and BAGEL and CANCEL buttons. It also offers an auto shut-off and cord storage on the base, and is made of durable metal in a superior metallic paint finish. .

Bella DIAMONDS Collection (Green)

Bella DIAMONDS Collection (Green)

The BELLA Diamonds Collection is available exclusively at JCP stores nationwide.

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