Beach Bunny (www.beachbunnyswimwear.com), a leader in the swimwear industry known for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim 2014 will take place Friday, July 19th at 10pm inside the Cabaña Grande at Miami Beach’s historic hotel, The Raleigh. In addition, this year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet®, as the presenting sponsor of its 2014 collection.
Since its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun. Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad. Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny.
“The team is so excited to be working with top hair removal brand, Veet®. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”
Known for creating media frenzy on the runway with design collaborations with the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet
again this season with its latest obsession: Irina Shayk for Beach Bunny.
This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style. The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch. Fans, however, can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.
Chittenden adds, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”
Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride. This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.
In addition to the styles from Irina Shayk for Beach Bunny’s collection, Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show. Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign.
Also adding to the sizzle of the catwalk this year is TRESemmé®, the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim 2014. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.
VEET® (www.veet.us ) is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.
Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013. Price points will range from $150 up to $360 for its signature pieces.