Nicole Di Rocco, Designer of NICOLITA, returns to Mercedes-Benz Fashion Week Swim in Miami Beach to debut her 2014 Collection

Lisa Pliner and Águeda López to walk the NICOLITA runway!

Nicole Di Rocco, designer of NICOLITA, is gearing up to debut her 2014 Collection during Mercedes-Benz Fashion Week Swim 2014. The invitation-only runway show will take place on Saturday, July 20th, at 6 p.m. inside the Grande Cabana at The Raleigh Hotel (1775 Collins Avenue, Miami Beach, FL. 33139). By blending vintage glamour with modern day silhouettes, NICOLITA has set itself apart in the swimwear industry.

Nicolita Swimwear 2013 (Credit: Sheldon baldie/www.fashionpluslifestyle.wordpress.com)

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA‘S designer, Nicole Di Rocco, established NICOLITA Swimwear in 2003. For the last ten seasons, Di Rocco’s designs and creative direction has built her brand by focusing on conservative sexy and curve conscious styles. Drawing inspirations from her family’s cultural Cuban roots, Miss Di Rocco continues to create each bikini collection that is reminiscent of Cuba’s alluring 1940’s era. The swimwear company continues to attract a broad range of fans and celebrities worldwide including Britney Spears, Eva Longoria and Christina Milian.
Inspired by the film noir detective movies from the 1950’s, “The Search for the Perfect Booty” is the theme for the Nicolita 2014 Collection. Nicolita believes that behind every woman, is a Perfect Booty. The new collection features NICOLITA’s signature fit of ‘Cuban-style bottoms’ which seamlessly flatters the sexy curvaceous Latina figure. The Cuban-style bottoms compliment a women’s shape by providing more coverage on the hips, a heart-shaped backside and ‘no-pinch fit’ elastic. This unique swimwear design attracts a broad range of fans and celebrities worldwide.

It’s all about matching your curves to the right style. Not about squeezing into a style or the latest trends. Work with what you got and choose styles that contour and fit your body shape,” adds Di Rocco.

Nicolita Swimwear 2013 (Credit: Sheldon baldie/www.fashionpluslifestyle.wordpress.com)

Nicolita Swimwear 2013 (Credit: Sheldon Baldie/www.fashionpluslifestyle.wordpress.com)

NICOLITA has partnered with footwear Donald J Pliner for this year’s runway show so every swimwear look will be perfectly paired with the designer’s signature sandals, pumps and wedges. Lisa Pliner, designer of the Donald & Lisa Signature Collection, and Águeda López, Spanish model and fiancé of Latin Grammy Award Winning Artist Luis Fonsi, will be walking down the NICOLITA runway on July 20th.

The Search for the Perfect Booty Collection has a variety of styles that blend the latest trends of lace, trim, hardware and retro styles with clever booty enhancing fits that flatter a variety of body shapes.

“It is important to showcase each runway collection with a variety of different body shapes and sizes. It’s hard to imagine how a bikini will look on you, if you can’t identify with a models body shape.” says Di Rocco.

BEACH BUNNY RETURNS TO MERCEDES-BENZ FASHION WEEK SWIM, ARMED WITH FASHION’S MOST WANTED SPORTS ILLUSTRATED SUPERMODELS AND DESIRABLE SWIMWEAR, PRESENTED BY VEET®

Beach Bunny (www.beachbunnyswimwear.com), a leader in the swimwear industry known for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim 2014 will take place Friday, July 19th at 10pm inside the Cabaña Grande at MiamiBeach_Bunny_Swimwear_fuchsia_logo Beach’s historic hotel, The Raleigh. In addition, this year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet®, as the presenting sponsor of its 2014 collection.

Since its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun.  Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad.  Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny.

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

The team is so excited to be working with top hair removal brand, Veet®. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”

Known for creating media frenzy on the runway with design collaborations with the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

again this season with its latest obsession: Irina Shayk for Beach Bunny.

This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style.  The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch. Fans, however, can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.

Chittenden adds, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”

Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride.  This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.

In addition to the styles from Irina Shayk for Beach Bunny’s collection,  Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show.  Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign.

Also adding to the sizzle of the catwalk this year is TRESemmé®, the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim 2014. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.

VEET® (www.veet.us ) is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.

Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013.   Price points will range from $150 up to $360 for its signature pieces.

A.CHÉ SWIMWEAR DEBUTS 2014 COLLECTION AT MERCEDES BENZ FASHION (SWIM) WEEK IN MIAMI

On Monday, July 22 at 8 p.m., A.Ché Swimwear will showcase the 2014 collectionAT0531S-AMF_lg at the Raleigh Hotel Miami as part of Mercedes Benz Fashion Week SWIM 2014.

A.Ché Swimwear gives women a reason to relax when it comes to trying on swimwear. Amanda Ché, the designer, has skillfully created swimwear for every woman – from slender to voluptuous. The bra cup sizing ranges from 32 A to 36 F! Women around the world praise A.Ché Swim’s fit, structure and most of all support. Added bonus? A.Ché swimwear is fashionable! Gone are the demure cuts and colors for curvy women. A.Ché serves women who want to feel comfortable and fashion forward in their swimwear at any size.

A.Ché Swimwear proudly features colors and prints in the latest trends. AP0121S-MON_zoomStyles include molded cups, underwire, push-ups, triangles, tankinis & cover-ups and is made using the finest fabric , with each piece boasts cutting edge functionality. Just like a bra – a necessity for all women – a swimsuit should be your unique size to support you, hug your curves and be there for you in places you need it. Because of this, A.Ché Swimwear is steadily becoming a necessity for women everywhere.

The 2014 collection, inspired by beautiful shapes and dynamic colors, will debut a new beach dress collection. This collection, the designer Amanda Ché explores the use of more prints, and continues with her keen eye for great color choices.

A lot of chic color blocking and contrast fabrics are featured, which make them must-have pieces,” Ché says of the collection. “Also, every print is distinct with flattering geos in vibrant colors: from an IKAT or ART DECO feel, to the natural diamond shape found in a bright snakeskin. A beautiful new beach dress collection also debuts for the year.”

Mercedes-Benz Fashion Week Swim 2014 Announces Exciting Events Taking over South Beach in July

DSC_0070 DSC_0083In just a couple of weeks, Miami Beach will come alive with the spirit of fashion, as Mercedes-Benz Fashion Week Swim once again hosts over 30 designer runway shows, presentations and special events. This season, in an effort to engage more fashionable consumers and to extend the momentum across South Beach, IMG Fashion has planned a series of events to compliment the jam packed schedule of shows at The Raleigh Hotel.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

Mercedes-Benz Fashion Week Swim 2014 will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections of: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

DSC_0138

The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. Special guest hosts, The Tents Director James Belzer and Mercedes-DSC_0094 DSC_0096 DSC_0131Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury.

The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings.

On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor; turning inspiration into viable businesses. Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection.

Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images

Mercedes-Benz Fashion Week Swim is an IMG Event.

Mercedes-Benz Fashion Week Swim 2013 Line-Up:

 

Thursday, July 18th

8-10 p.m. The Raleigh – Official Kick Off Party, Celebrating 25 years of Roxy with Roxy Pop Surf

 

Friday, July 19th

6 p.m.   Cabaña Grande – Agua Bendita

7 p.m.   Oasis – Poko Pano

8 p.m.   Cabaña  Grande – Dolores CoRTés

9 p.m.   Oasis – Suboo

10 p.m. Cabaña Gande – Beach Bunny

 

Saturday, July 20th 

6 p.m.   Cabaña Grande – Nicolita

7 p.m.   Oasis – Aqua Di Lara

8 p.m.   Cabaña Grande – Mara Hoffman Swim

9 p.m.   Oasis – Vix Paula and Hermanny

10 p.m. Cabaña Grande  –  Cm Cia.Maritima

 

Sunday, July 21th

2:30 p.m. Tba –  Gottex

3 p.m.      Tba – Oakley

6 p.m.      Cabaña Grande – L*Space by Monica Wise

7 p.m.      Oasis – A.Z Araujo

8 p.m.      Cabaña Grande – Luli Fama

9 p.m.      Oasis – Caffé Swimwear

10 p.m.    Cabaña Grande- Maaji Swimwear

 

Monday, July 22nd

6 p.m.    Cabaña Grande – Sauvage and Zingara Swimwear

7 p.m.   Oasis – 6 Shore Road

8 p.m.   Cabaña Grande – A.Ché Swim, Aguaclara, AquaRella, and Caitlin Kelly Swimwear

9 p.m.   Oasis – Minimale Animale

MAAJI SWIMWEAR TO MAKE ITS MERCEDES-BENZ FASHION WEEK SWIM DEBUT APPEARANCE IN MIAMI

Colombia-based brand MAAJI Swimwear (www.maajiswimwear.com) will present its 2014 collection “Chimeric Wayfarer” featuring Women’s Swimwear & Lingerie, and the brand’s first collection for men on Sunday, July 21st at 10:00 PM, at Mercedes-Benz Fashion Week Swim 2014 in Miami. The runway show, taking place at The Raleigh Hotel Cabana Grande tent will be the brand’s debut appearance at the annual swimwear/resort shows.

Since 2002, Maaji Swimwear has been dedicated to the design and production of whimsical, luxury swimwear and offers LOGOSswimwear and accessories of excellent quality, design and innovative technology. For Maaji, every single detail of the garment is important. Its eclectic and unconventional collections are designed for the modern, creative woman who dares to experiment with fashion” and balance a unique mixture of colors, shapes, silhouettes and textures which defines the brand’s philosophy. The Maaji signature is built upon its unexpected mixture of prints, textures, cutting-edge silhouettes and the sweet, ubiquitous presence of details. Each Maaji swimwear collection is inspired by a magical surreal story that is the result of a long process. The team of designers, garment manufacturers and pattern developers blend their ideas together to create a one-of-a-kind product; a real piece of art. The Maaji Swimwear Collections are completely reversible.

MAAJI SWIMWEAR - SOUR_FLEUR

MAAJI SWIMWEAR – SOUR_FLEUR

For Maaji, the new Chimeric Wayfarer Collection symbolizes the journey of discovering a place where the “impossible is possible, a place where dreams are built and imagination sails as far as your deepest desires.” With a bright, compelling assortment of contrasting prints and innovative cuts, the 2014 collection incorporates avant-garde runway trends into modern day swimwear for men and women. It offers a vast selection of designs, including bandeau style bikinis, triangle tops, halter, one-shoulder, and underwire bustier tops, as well as one-pieces and cover-ups for women. Maaji’s new designs embody a piece of paradise within you to take on each new adventure. Select styles are sold as separates, and for added versatility, all Maaji swimsuits are completely reversible (four suits in one).

Today Maaji Swimwear is present in more than 57 countries and continues to expand globally, charming women (and men) all over the world with its creativity. Maaji has also planted more than 70,000 trees as part of its eco-friendly campaign, “Planting an Ocean of Trees” and has big plans to expand this effort.

BELLA Expands Its Fashionable Line of Specialty Kitchen Appliances with the Launch of the BELLA Diamonds Collection

BELLA – the brand stylish folks on a budget look to when seeking great kitchen solutions without breaking the bank and those who are always in search of affordable design- announces the launch of the BELLA Diamonds Collection. This comes on the heels of the bright and colorful BELLA Dots Collection launched in fall 2012, and represents an expansion of BELLA’s lively and fresh approach to kitchen appliances.

The contemporary collection, featuring a slow cooker, programmable coffee maker and toaster, continues to bring a new counter culture to the kitchen by adding fashion-forward color, style and design to the everyday appliance. Available in five fabulous colors (red, white, grey, green and blue), the signature textured metal shell features a three-dimensional diamond pattern and metallic finish on its chic exterior, creating an exciting way to add your own personal touch of individuality to the kitchen.

Bella DIAMONDS Collection (Red)

Bella DIAMONDS Collection (Red)

Bella DIAMONDS Collection (White)

Bella DIAMONDS Collection (White)

We had such an incredible response from consumers when we launched the BELLA Dots Collection last fall,” says Shae Hong, Founder & CEO of Sensio Inc. “We thought we would take it a step further and offer another eye catching design element to our most popular products, which include a slow cooker, programmable coffee maker and toaster.”

Bella DIAMONDS Collection (Grey)

Bella DIAMONDS Collection (Grey)

The BELLA Diamonds Slow Cooker (Suggested Retail Price $39.99) is designed with a non-traditional oval shape to make homemade meals easier than ever.  Featuring a dishwasher safe, 6-quart stoneware cooking pot that doubles as a serving dish, it offers High/Warm/Low/Off temperature settings and comes complete with a tempered glass lid. Continue reading