BASELWORLD 2013 Report: Longines Debuts New Watch Models

As a partner of some of the most prestigious flat races in the world, Longines has long been keen to launch a collection of timepieces to be worn amidst the parade rings at Chantilly, Hong Kong, Royal Ascot, Dubai racecourses or pretty much anywhere in the sporting world. With Conquest Classic, HydroConquest, The Longines Heritage Military 1938 and La Grande Classique de Longines 100 Diamonds, Longines is launching new models that perfectly embody its core values of elegance, tradition and performance. True to the brand’s values of elegance, tradition and performance, these new models, all fitted with self-winding calibres, are at the same time contemporary and perfectly timeless.

With a diameter of 41 mm, this Conquest Classic chronograph in steel and rose gold, houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 and the date at 4:30. It is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

With a diameter of 41 mm, this Conquest Classic chronograph in steel and rose gold, houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 and the date at 4:30. It is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Conquest Classic: A timeless collection for the world of horse-racing
The “Conquest” brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand’s other collections of classical beauty that have helped to make Longines’ reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season’s most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot.

Conquest Classic joins the brand’s collections of classical beauty that have helped to make Longines’ reputation and success throughout the world. With a diameter of 29.50 mm, this lady model in rose gold, fitted with a black alligator strap, houses the mechanical caliber L595. Its black dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o’clock. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Conquest Classic joins the brand’s collections of classical beauty that have helped to make Longines’ reputation and success throughout the world. With a diameter of 29.50 mm, this lady model in rose gold, fitted with a black alligator strap, houses the mechanical caliber L595. Its black dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o’clock. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at prestigious racecourses. With a diameter of 41 mm, this chronograph in steel, houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at prestigious racecourses. With a diameter of 41 mm, this chronograph in steel, houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Conquest Classic is available in three sizes. The ladies’ models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date and are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look. The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies’ models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets have a folding safety clasp.

With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone. The silvered or black dial shows the hours and minutes, with a small seconds at 9 o’clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o’clock and a 12-hour counter at 6 o’clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

HydroConquest 2013: A colourful performance in the diving world
Diving watches “par excellence”, The HydroConquest Series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.

Diving watches “par excellence”: The HydroConquest series aims to become the preferred watch to divers and enthusiasts of aquatic sports. With a diameter of 41 mm and fitted with the exclusive automatic column-wheel movement L688, this chronograph indicates the hours, minutes, the date at 4:30, a 30 minutes counter at 3 o’clock, a 12 hours counter at 6 o’clock and the small second at 9 o’clock. The black dial displays 9 painted Arabic numerals coated with Super-LumiNova®. This model has a stainless steel case with screwed back and crown, a black unidirectional turning bezel and a lateral protection for the crown.  A bracelet in steel lends this model an additional sporty touch.

Diving watches “par excellence”: The HydroConquest series aims to become the preferred watch to divers and enthusiasts of aquatic sports. With a diameter of 41 mm and fitted with the exclusive automatic column-wheel movement L688, this chronograph indicates the hours, minutes, the date at 4:30, a 30 minutes counter at 3 o’clock, a 12 hours counter at 6 o’clock and the small second at 9 o’clock. The black dial displays 9 painted Arabic numerals coated with Super-LumiNova®. This model has a stainless steel case with screwed back and crown, a black unidirectional turning bezel and a lateral protection for the crown. A bracelet in steel lends this model an additional sporty touch.

Diving watches “par excellence”: The HydroConquest series aims to become the preferred watch to divers and enthusiasts of aquatic sports. With a diameter of 41 mm and fitted with the quartz caliber L541, this chronograph indicates the hours, the minutes, the date at 4:30 and the small second at 6 o’clock, as well as a 1/10 counter at 2 o’clock and a 12-hours counter at 10 o’clock. The blue dial displays 8 painted Arabic numerals coated with Super-LumiNova®. This model has a stainless steel case with screwed back and crown, a blue unidirectional turning bezel and a lateral protection for the crown. A bracelet in steel lends this model an additional sporty touch.

Diving watches “par excellence”: The HydroConquest series aims to become the preferred watch to divers and enthusiasts of aquatic sports. With a diameter of 41 mm and fitted with the quartz caliber L541, this chronograph indicates the hours, the minutes, the date at 4:30 and the small second at 6 o’clock, as well as a 1/10 counter at 2 o’clock and a 12-hours counter at 10 o’clock. The blue dial displays 8 painted Arabic numerals coated with Super-LumiNova®. This model has a stainless steel case with screwed back and crown, a blue unidirectional turning bezel and a lateral protection for the crown. A bracelet in steel lends this model an additional sporty touch.

These rigorous guarantees of uncompromising safety fit in with the harmony of the silent world. The performance of these models perfectly compliments the elegance that Longines stands for. The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and – depending on the model – 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Whether it is to discover the mystic sea world or to have a sporty statement on the wrist, the new HydroConquest models with a touch of color perfectly represent Longines’ know-how in the world of sports.

La Grande Classique de Longines 100 Diamonds: The fascination of timeless elegance and sparkling diamonds
Capturing the soul of Longines’ earliest design tradition, the collection La Grande Classique de Longines was presented for the first time in 1992. Since then, these timepieces have become Longines’ symbol of classical elegance and are extremely popular all over the world. The Swiss watch brand now refines this collection and launches La Grande Classique de Longines 100 Diamonds – new models which combine the typical elegance of this collection with the beauty of 100 bright diamonds.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds set on the bezel. This stainless-steel model has a diameter of 29 mm and is fitted with the quartz movement L209. The blue sunray dial with 12 diamond indices and the silvered baton hands underline the beauty of this timepiece which is rounded off with a stainless steel bracelet.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds set on the bezel. This stainless-steel model has a diameter of 29 mm and is fitted with the quartz movement L209. The blue sunray dial with 12 diamond indices and the silvered baton hands underline the beauty of this timepiece which is rounded off with a stainless steel bracelet.

La Grande Classique de Longines 100 Diamonds adds a touch of timeless elegance to Longines’ emblematic collection. The ultra-slim stainless-steel case set with 100 diamonds has a diameter of 29 mm and is fitted with the quartz movement L209. The mother-of-pearl dial with 12 diamond indices and the black baton hands underline the beauty of this ultra-slim timepiece which is rounded off with a black alligator strap.

La Grande Classique de Longines 100 Diamonds adds a touch of timeless elegance to Longines’ emblematic collection. The ultra-slim stainless-steel case set with 100 diamonds has a diameter of 29 mm and is fitted with the quartz movement L209. The mother-of-pearl dial with 12 diamond indices and the black baton hands underline the beauty of this ultra-slim timepiece which is rounded off with a black alligator strap.

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case – only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The glittering timepieces set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial are made of steel and equipped with a quartz movement. Hours and minutes are indicated on a blue, black or mother-of-pearl dial. La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. The models are fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp and push-piece opening mechanism. Thanks to the suppleness of its fine links, the bracelet fits snugly on the curve of the wearer’s wrist.

With La Grande Classique de Longines 100 Diamonds the brand adds a touch of sophistication to a collection which embodies the oldest aesthetic tradition of Longines’ watchmaking expertise and reveals precious timepieces which never fail to captivate.

The Longines Heritage Military 1938: Strength in contrast
The Longines Heritage Military 1938 uses the simple, typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was, at times, used under extreme conditions. The Longines Heritage Military 1938 is available in three versions, one with three hands, a 24-hour model and a chronograph. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts.

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Based on designs for military watches produced in the 1930s, the models in the Longines Heritage Military 1938 line have retained the characteristic simple appearance of the original design. Ensuring easy reading, the large white Arabic numerals and the minute circle are in stark contrast to the deep black of the dial. For easily legibility even in poor light, the Super-LumiNova® coating on the hands and the numerals provides subtle green tones which lend this model a strength of its own. The fluted, flat crown, which accentuates the 1930s look, is a direct reference to the original design. The black synthetic strap stitched in white adds a subtle touch of contrast in the Longines Heritage Military 1938.

L2.788.4.53.0

The Longines Heritage Military 1938 is available in three versions, all in steel. With its simple design, the model with 3 hands has a 40 mm diameter case and is the closest in design to the original product. The black dial is decorated with twelve white Arabic numerals surrounded by a railway-track minute circle and displays the date at 3 o’clock. With a diameter of 42 mm, the 24-hour version is immediately impressive thanks to the bright red hand for the second time-zone which stands out clearly against the black dial. The 24-hour scale has been added on to the flange around the railway-track minute circle and the date display is at 3 o’clock. Retaining the same sleek lines, the chronograph has a 30-minute counter at 3 o’clock, a date at 6 o’clock and a small seconds at 9 o’clock.

The Longines Avigation Watch Type A-7: A history of beauty combined with performance
The model on which The Longines Avigation Watch Type A-7 is based was a superb amalgam of precision and high quality. Today, Longines presents this exceptional model which will no doubt go down in the annals of the brand’s rich heritage. At the beginning of the 20th century the name of Longines was closely associated with the pioneers of aviation – those men and women who attempted the impossible and left their mark on history. Guaranteeing precision and quality, Longines timepieces were an essential part of the equipment of these aviators during their exploits.

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The Longines Avigation Watch Type A-7 was inspired by models developed during the 1930s that had to meet extremely stringent criteria from the point of view of appearance, quality and precision in order to be selected by aviators and bear the name “Type A-7” given by the U.S. Army. Their large diameter and fluted crown enabled them to be easily read and quickly manipulated, even if the pilot was wearing thick gloves. The angled black dial with its large white numerals also ensured easy reading in poor light or turbulence. The angle of the dial was specially designed for the chronograph to be worn on the inside of the wrist. This meant that the dial was aligned with the aircraft’s instruments and the pilot could read the timepiece without moving his or her arm or letting go of the controls.

L2.779.4.53.0

The racy elegance of The Longines Avigation Watch Type A-7 single push-piece chronograph immediately catches the eye. The steel case has a diameter of 49 mm and houses an L788 calibre, a column-wheel movement developed exclusively for Longines. The various chronograph functions – start, stop and reset to zero – can all be operated by pressing the single push-piece set in the fluted crown. In imitation of the aviators’ timepieces, the dial is angled at 50° to the right and features large white Arabic numerals, all of which make up the exceptional character of this timepiece. Its sleek appearance is enhanced by the tachometer scale around the outer edge of the dial and the Breguet minute and hour hands. The whole is mounted on a black alligator strap. Furthermore, the intricate workings of this exceptional piece can be admired through the hinged cover on the sapphire glass back of The Longines Avigation Longines - BASELWORLD 2013Watch Type A-7.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance and has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.