New Innovation – DEWAR’S Blended Scotch Whisky Infused with Natural Flavors; Perfect for “The Drinking Man”
The House of DEWAR’S® has the spirits industry buzzing with the U.S. launch of DEWAR’S Highlander Honey—DEWAR’S
Blended Scotch Whisky infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original DEWAR’S WHITE LABEL® blend, the #1 selling premium Blended Scotch whisky in the United States(1). DEWAR’S Highlander Honey brings delectable sweetness with a pleasing bite to a new, urban and modern consumer and is the first offering in a strikingly modern and new “Highlander” range of products that will include unique expressions of DEWAR’S Blended Scotch whisky infused with natural flavors and include innovations showcasing traditional and indigenous Scottish ingredients. From the eyes to the nose to the palate, consumers will find a captivating blend of sweetness and bite with DEWAR’S Highlander Honey.
Using Scottish honey harvested near the DEWAR’S distillery in Aberfeldy, Scotland, DEWAR’S Master Blender Stephanie Macleod has taken a uniquely local approach to crafting the first expression of the “Highlander” range. The composition and taste of honey is terroir-driven. Macleod uses honey from local bees, which draw their honey profile from the rugged terrain of the Scottish Highlands and the warm, silky texture of Scottish plants. Scottish honey gives DEWAR’S Highlander Honey a unique smooth, buttery composition.
To create the taste of DEWAR’S Highlander Honey, Macleod places Scottish honey into a mesh pouch then infuses it with other natural flavors into DEWAR’S WHITE LABEL. The blend is then filtered through oak cask wood chips. Beyond enhancing the treasured characteristics of DEWAR’S WHITE LABEL, the DEWAR’S Highlander Honey infusion process also maintains the desired 40% alcohol by volume.
“DEWAR’S Highlander Honey delivers fantastic notes of honey, but still retains the treasured characteristics of the original blend, which is renowned for its complex taste profile and its unparalleled smoothness,” says Macleod. “By using DEWAR’S WHITE LABEL as the core for DEWAR’S Highlander Honey, the infusion process builds on the already present honey aromas found in the blend and creates an exceptionally well-rounded and harmonious taste profile that “The Drinking Man” has come to expect from DEWAR’S.”
The launch of DEWAR’S Highlander Honey and the new DEWAR’S “Highlander” range of products also demonstrate DEWAR’S pioneering innovation and its commitment to raising the standard within the industry. The House of DEWAR’S has established a wide range of historic accolades. DEWAR’S is the most awarded blended Scotch whisky in the world and was one of the first distilleries to double-barrel age, also known as “marrying,” its Scotch whisky blends. This process first created by Master Blender AJ Cameron and still followed today, involves placing newly created blends back into vintage oak casks for a second period of maturation, creating remarkable smoothness and depth of character.
DEWAR’S WHITE LABEL has been stung by Scottish honey bees near Aberfeldy, Scotland, and the result is alluringly smooth, revealing a velvety, mellow character with influences of juicy citrus fruits.
“DEWAR’S Highlander Honey is a welcome addition to The Drinking Man’s portfolio and continues DEWAR’S long history of pioneering innovation within the spirits industry,” says Arvind Krishnan, VP Brand Managing Director for the DEWAR’S brand. “Consumers are turning to brown spirits for their fullness of flavor and the rich taste they deliver. DEWAR’S Highlander Honey appeals to these consumers who seek new varieties and tastes and the DEWAR’S name assures them of quality.”
DEWAR’S Highlander Honey is perfect on the rocks, in a chilled shot drink to enhance the Scottish honey notes, or in a cocktail. A DEWAR’S Highlander Honey & Cola showcases the perfectly mixable nuances of the blend.
DEWAR’S Highlander Honey will be available nationwide in April 2013 at fine wine and spirits retailers with a suggested retail price of $23.99 per 750 mL bottle. More information is available via www.Dewars.com.
Founded in 1846 by John Dewar, DEWAR’S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR’S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR’S 12 Year Old, DEWAR’S 18 Year Old and the exclusive DEWAR’S SIGNATURE. These whiskies are crafted using the DEWAR’S double barrel ageing process. Pioneered by DEWAR’S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR’S the world’s most awarded Blended Scotch.
In 2012, DEWAR’S launched a new advertising campaign called “The Drinking Man’s Scotch” aimed at connecting with a modern man. The campaign has intelligence and wit and uses an alluring and mysterious Scottish woman to deliver advice on living life and on drinking Scotch. The campaign has television, print and digital extensions.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s favorite and best-selling rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.
(1) Nielsen TTL US BUSA defined 52wk ending 2/2/2013