The Early Spring 2013 FashionPlusLifestyle Beauty, Health and Hair Report

by Phillip D. Johnson

Unite Today. Great Hair Tomorrow
Who doesn’t look great in a set of Pearls? This chic luxury can now be found in your hair care products with UNITE Hair U LUXURY Shampoo and Conditioner. Infused with Crushed Pearl, Hawaiian White Honey and other decadent ingredients, this duo ensures that every strand becomes more lustrous than before.

U LUXURY Shampoo ($34.95) is a luscious blend of hydrating, protective Crushed Pearl, fortifying Hawaiian White Honey, softening Pure Argan Oil and gentle, Coconut-derived cleansers. This sulfate and paraben-free shampoo provides a creamy lather that doesn’t strip hair of moisture or cause buildup. Developed with Panthenol, a botanical extract rich in Vitamin B, it adds extra shine and weightless volume to hair, while strengthening and invigorating each and every strand.

UNITE Hair U LUXURY Shampoo and Conditioner

UNITE Hair U LUXURY Shampoo and Conditioner

The corresponding U LUXURY Conditioner ($38.95) is a rich, creamy conditioner featuring a potent fusuion of Crushed Pearl, Hawaiian White Honey and Pure Argan Oil, in addition to deeply nourishing Shea Butter, and Apple, Orange, Lemon and Sugar Cane extracts, which seal the hair cuticle to lock in moisture. Hair is left looking fuller and shinier and feeling softer and smoother. How to use: Apply from roots to ends. Leave in for 1-3 minutes. Rinse thoroughly.

For the most part, going blonde is easy. The trick, as every woman knows by now, is have healthy blonde hair for an extended period of time (between each treatment). To help guarantee fun in the sun without the drying, damaging effects of high temperatures and chlorine on your hair, try UNITE Hair BLONDA Shampoo and Conditioner.

BLONDA Shampoo ($26.25) is a shine-enhancing toning shampoo formulated to keep blonde hair brilliant and healthy. The reparative formula is ideal for highlighted hair or high-lift blondes, and eliminates the brassy coloring in non-pigmented hair by infusing strands with violet-based ones. BLONDA Shampoo can even be used on naturally gray hair to remove the yellow tone. How to use: Use one to two times per week. Leave in for no more than 60 seconds.

Unite Blonda Shampoo & Conditioner

Unite Blonda Shampoo & Conditioner

An intensely moisturizing formula, BLONDA Conditioner ($27.95) is designed to neutralize (and tame) brassy tones, conditioning hair while preserving the vibrant blonde color. Developed with ultra-nourishing Cocos Nucifera Oil and hydrating Glycerin, which acts as a humectant to seal in moisture, BLONDA Conditioner turns straw-like, yellow, brittle hair a thing of the past. How to use: After rinsing out BLONDA Shampoo, apply BLONDA Conditioner from roots to ends. Leave in for 1-3 minutes. Rinse thoroughly.

UNITE Hair products can be found on

How much is your body worth? Jennifer Love Hewitt recently joked that after much… exposure, her breasts should be worth an estimated $5 million. Other A-list celebs such as Heidi Klum, former Entertainment Tonight Co-Host Mary Hart, David Beckham, Jennifer Lopez, Julia Roberts and Mariah Carey (to name a few) have also been rumored to insure their various body bits. Also, judging from the recent awards red carpet season in Hollywood, even if these women and others aren’t insuring their “valuables” for obscene amounts of money, they are sure getting help keeping them all perky and firm.
The Early Spring 2013 FashionPlusLifestyle Beauty Health and Hair Report
You can find your inner celebrity with the following high-performance products guaranteed to help you get the confidence you crave from Mama Mio Skincare; ensuring you’ll want to insure your body.

Skin Tight Toning Serum‘s ($56) four stage action of exfoliation, skin tightening and massively nourishing moisturisations will combat crepey, loose, tired skin – anywhere you need it. Get Waisted Body Shaper ($56) is the holy grail of slimming potions, dramatically increases the destruction of fat leading to a tighter, less wobbly tummy. Shrink-to-Fit Hip & Thigh Cream ($56) is an incredibly effective cellulite blasting serum set in a richly moisturizing cream. These Mama Mio products can be purchased at

SkinMedica® Launches Lytera™ Skin Brightening Complex: A skin brightening product that addresses the appearance of skin discoloration
SkinMedica®, the fastest growing professional skin care brand for the past six years, has introduces SkinMedica® Lytera™ Skin Brightening Complex, a revolution in skin brightening.  SkinMedica® Lytera™ Skin Brightening Complex is a hydroquinone-free skin brightening product that, in clinical studies, demonstrated similar effectiveness when compared to 4% hydroquinone.

Featuring a proprietary blend of ingredients, SkinMedica® Lytera(TM) Skin Brightening Complex works to brighten and even skin tone by reducing the appearance of dark spots and skin discoloration.  This luxurious formula contains highly effective antioxidants which help to reveal a smooth, luminous complexion–a naturally beautiful you.

SkinMedica® Lytera(TM) Skin Brightening Complex

SkinMedica® Lytera(TM) Skin Brightening Complex

Recent advances have given numerous options for those seeking anti-aging therapies.  However, treatment of dark patches and hyperpigmentation is just as important in rejuvenation as fine lines and wrinkles, and there is a lack of truly efficacious treatments available in this arena,” says board-certified dermatologist, Dr. Annie Chiu. “The strong clinical results and multi-modal formulation of Lytera(TM) Skin Brightening Complex makes it a unique and vital addition to any brightening regimen” added Dr. Chiu.

In a recently published clinical study*:
—  85% of patients saw a greater improvement in overall skin condition after 12 weeks of treatment, as compared to 68% of patients treated with 4% hydroquinone.
—  79% of patients reported greater improvement in evenness of skin tone after 12 weeks of treatment, as compared to 65% treated with 4% hydroquinone.
*Reference:  Makino ET, et al.  J Drugs Dermatol. 2012; 11(12):1478-1482.

SkinMedica® Lytera(TM) Skin Brightening Complex ($125) and the SkinMedica®( )Skin Brightening System ($250) featuring Lytera(TM) Skin Brightening Complex, Facial Cleanser, Tri-Retinol Complex ES(TM) and Daily Physical Defense(TM) SPF 30+ Sunscreen is now available exclusively through licensed physicians and medically supervised spas. Visit for locations.

Vanilla has long been used as a homeopathic aid for years. However, just recently studies are proving simply the scent of vanilla can be used to de-stress, help you sleep better and actually improve your mood. You can test the theory with the Lavanila Pure Vanilla Collection. Free of drying alcohol, petrochemicals and phthalates and instead contain natural ingredients, Lavanila Laboratories delivers a new generation of 100% healthy products that are elegant, refined and luxurious in both formulation and design.

Lavanila Pure Vanila Healthy Fragrance Roller-Ball & Healthy Body Butter

Lavanila Pure Vanilla Healthy Fragrance Roller-Ball & Healthy Body Butter

The most universally loved fragrance and flavor, vanilla in its purest, freshest form has captivated Danielle Raynor, Lavanila Laboratories founder, throughout her life. When she began her journey to create healthy skincare and fragrances, she discovered that some of the world’s finest vanilla comes from Madagascar, where it is called Lavanila. As her formulations developed, many of them included vanilla, not only for its rich, sweet, luxurious fragrance but also for its anti-oxidant properties and aromatherapy qualities of soothing comfort. Seeming to embody so much of what Danielle was trying to accomplish, she thought it the perfect name for her company. Today, natural vanilla is an ingredient in many of her products, and people still marvel at the wealth of benefits found within that funny looking bean that symbolizes the Lavanila mission.

Calm your nerves with any of the following products. Based around the warm, intoxicating scent of Vanilla, the Lavanila Healthy Fragrance Roller-Ball ($19) is an all-natural (convenient) perfume that is sure to become a fast favorite.

The Lavanila Healthy Body Butter ($25) is a deeply nourishing, non-greasy formula packed with some of the most skin beneficial, anti-oxidant rich vitamins and minerals on earth and lightly scented with the natural Lavanila fragrances you can’t get enough of. Lavanila Laboratories can be purchased at

Do you need a mental pick-me-up? Take a moment to escape with Lavanila Laboratories The Healthy Coconut Collection, ensuring you’ll be whisked away to a tropical terrain every time you use their deodorant, body butter or fragrance. 100% natural and made with ingredients such as luscious coconut, bright tiare flower, fluffy heliotrope, creamy sandalwood and Madagascar vanilla. This scent grants you the vacation you need – in a bottle.

The Lavanila Healthy Vanilla Coconut Fragrance, 1.7 oz : This exotic blend of young coconut, Tahitian tiare flower, and warm Madagascar vanilla is created by master natural perfumers who use only the finest pure essential oils. The same master natural perfumers blend exotic essential oils with skin soothing botanicals for timeless expressions of nature that captivate the senses and nurture the skin. The Healthy Fragrance is made with all-natural & organic ingredients and completely free of harsh chemicals, infusing organic sugar cane alcohol with exotic essential oils & skin soothing botanicals for an authentic and skin safe expression of nature.

Lavanila Laboratories The Healthy Coconut Collection

Lavanila Laboratories The Healthy Coconut Collection

The Healthy Vanilla Coconut Body Butter (2.75 oz) is Paradise Found. This All-Natural, lightly scented butter absorbs instantly for deeply hydrated, luxuriously soft skin. 100% pure Shea & Cocoa Butters moisturize and condition while super anti-oxidants Goji Berry & Kakadu Plum deliver 30 essential vitamins and minerals for healthy, silky smooth skin. The Healthy Body Butter is completely free of harsh chemicals and they use a paraben-free preservative system & a powerful blend of skin saving botanicals that allow for faster absorption of body beneficial vitamins and immediate hydration.

The Lavanila Vanilla Coconut Healthy Mini Deodorant: Take freshness on-the-go with these mini versions of the company’s best-selling deodorants. This All-Natural, freshly scented deodorant provides superior, long-lasting odor protection. Soothing essential oils blend with powerful anti-oxidants and beta glucan technology (to not only fight odor, but nourish, strengthen, and soothe the skin) for daily defense and nourishment. Clinically Tested. Dermatologist Recommended. No Aluminum. No Paraben. No Propylene Glycol. No Harsh Chemicals. It’s a safe, effective and luxurious way to fight odor.

Lavanila Laboratories Vanilla Coconut Collection retails from $10.00 – $58.00 and can be purchased at

Hands, Shoulders, Knees and Heels: AmLactin® Ultra Hydrating Body Cream Works Where You Need it Most
As we move into spring, some things never changes and one of those things is dry skin. Your skin effectively protects you from the

AmLactin® Ultra Hydrating Body Cream

AmLactin® Ultra Hydrating Body Cream

elements year-round, but during the cold winter months and early spring, it needs a little extra TLC. Dry, cracked skin can be irritating and uncomfortable. With its patented ULTRAPLEX® formula, AmLactin® Ultra Hydrating Body Cream is poised to be your saver. It gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture, perfect for those severely dry areas–like hands, shoulders, knees and heels–that need extra attention.

During the winter, our bodies are constantly exposed to harsh elements, from cold winds to hot showers” said New York Cosmetic Dermatologist, Dr. Doris Day. “Areas like hands and feet are especially vulnerable to exposure, which can cause skin to become dry and uncomfortable. I recommend a twice daily application of a thick, alpha-hydroxy rich moisturizer, like AmLactin(®) Ultra Hydrating Cream, to these spots for serious relief from severe dry skin.”

AmLactin® moisturizers contain Alpha-Hydroxy Acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin’s natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin® Ultra Hydrating Body Cream for severe dry skin (formerly AmLactin XL®) and AmLactin® Foot Cream. AmLactin® Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention and contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief.

(Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin’s sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.)

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, website and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit For tips on managing dry skin associated with Keratosis Pilaris and “The Fundamentals of Fit Skin” visit, featuring the expertise of leading New York Cosmetic Dermatologist, Dr. Doris Day, along with five-time Olympian and mom, Dara Torres.

Celebrate Spring with L’Occitane!
As we mark for the first days of spring, we enter a time when florals are always on our minds and always on trend. Rejoice in the new season with L’Occitane’s Pivoine Flora, a collection celebrating the peony flower.

The L’Occitane Pivoine Flora Collection consists of a wide assortment of lavish products including:

L’Occitane Pivoine Flora Collection - Hand CremeHand Cream ($10): This smooth, creamy texture, fortified with shea butter, is formulated to nourish and protect the hands and nails. Escape to a fragrant peony garden with this portable hand cream.

L’Occitane Pivoine Flora Collection - Beauty Cream

L’Occitane Pivoine Flora Collection – Beauty Cream

Beauty Cream ($36): This fresh cream’s velvety texture, enriched with peony extract, wraps the body in satin-smooth comfort with a delicate floral scent.

L’Occitane Pivoine Flora Collection -  Eau de Parfum

L’Occitane Pivoine Flora Collection – Eau de Parfum

Eau de Parfum ($60): This new Eau de Parfum has an intense, green floral structure. With a rich, multi-faceted combination of delicate peony and sensuous magnolia, this exciting floral elixir creates a fragrant bouquet with a musky, woody finish.

L’Occitane Pivoine Flora Collection - Shower Gel

L’Occitane Pivoine Flora Collection – Shower Gel

Other items include Pivoine Flora Eau de Toilette Intense Roll-On ($16), Eau de Toilette ($40), Beauty Milk ($24), Shower Gel ($20) and Petal Soap ($8) L’Occitane’s products may be purchased at

BIONOVA’s Age Control Superior Decollete Cream Now At Barneys NY Store

Bionova’s Age Control Superior Decollete Cream is now available in the IMPACT line, with the 2oz jar is currently available at Barneys New York store.

Due to its regional structure and environmental factors, the delicate decollete area usually shows early signs of aging. At age 50+ the decollete area starts aging rapidly and all the sudden you see a huge difference between the great looking face and wrinkled, saggy chest area, cleavage in particular. Furthermore, frequent exposure to the Sun and age related hormonal imbalances cause appearance of redness and uneven pigmentation of the skin. The use of NANO-COMPEXES(TM) allows BIONOVA to offer treatment products that effectively normalize metabolism of dysfunctional cells bringing the results never possible before.

BIONOVA’s AGE CONTROL SUPERIOR DECOLLETE CREAM is a powerful and effective solution to aging processes. The advanced science behind the brand allowed creating a formula that addresses Anti Aging concerns in this particular area. The product is Gender and Age Group oriented that enhances its efficacy.
 Promotes skin elasticity and firmness, minimizing appearance of fine lines and stripes
    —  Reduces skin redness and erythema
    —  Evens skin tone, prevents dark spots formation
    —  Reduces skin sagginess
    —  Actively helps to hydrate and moisture the skin

BIONOVA‘s proprietary technologies allow the use of NANO-COMPEXES(TM) [Nano-Quantities of Bioactive Substances that are stabilized and incorporated into a specially developed proprietary NuCell-Direct(TM) Delivery System].  BIONOVA’s treatment products based on these technologies are customized and highly targeted to the designated skin area.

BIONOVA Superior Decollete Aging Control with UV Chromophores

BIONOVA Superior Decollete Aging Control with UV Chromophores

UV Chromophores NANO-COMPEX(TM) enhances the skin natural ability to resist the Sun harmful radiation that contributes to premature aging and skin damage: contains naturally existing in a human body UV Chromophores – nucleic acids, amino acids and melanin.

With a continued use twice a day, the product gives the skin healthy, glowing look that matches the entire complexion. To increase the absorption and efficacy is better to use with BIONOVA Normal /Dry Activator.

BIONOVA’s AGE CONTROL SUPERIOR DECOLLETE proprietary NANO-COMPEXES(TM) are composed of substances such as: antioxidants, oil and water-soluble vitamins with their specific coenzymes, essential amino acids, nucleic acids, bioflavonoids,

Lavanila The Healthy Sunscreen

Lavanila The Healthy Sunscreen

glycoproteins, short chain polypeptides, structural proteins, bioactive peptides, carbohydrates and etc.

Web Site:

You don’t have to be basking in the rays to be effected by the sun and the potential danger of skin cancer. SPF, Sun Protection Factor is just as necessary during cold winter months as it is in early spring or late summer. Practicing healthy sun-protection is a year-round endeavor. 100% natural, healthy and effective – Lavanila’s The Healthy Sunscreen Collection will prepare you for any and all of life’s happenings every day.

Wearing sunscreen prevents sunburn, cell damage, and premature signs of aging. So why use a sunscreen full of harmful ingredients? Lavanila The Healthy Sunscreen ($28 for face, $38 for body) offers a highly nourishing and safe alternative to chemical-laden formulas. Perfect for sensitive skin, this fragrance-free, ultra-sheer formula glides on smoothly with no white residue for the ultimate in natural SPF protection. Lavanila Laboratories products may be purchased at

Introducing the Launch of L’eclisse Mineral Makeup

Discover the magic of mineral makeup with L’eclisse, a luxurious new line of cosmetic and skincare products that bring together premium quality ingredients, mineral-based formulations and glamorous packaging – for stunning results. L’eclisse Mineral Makeup promotes the appearance of healthy, naturally flawless skin. Each product is formulated to help you look and feel beautiful all day – while providing the ultimate in healing protection for even the most sensitive skin types.

The L’eclisse line is different from other mineral makeup brands because they use only the finest ingredients available, resulting in the purest, healthiest and most effective mineral makeup for your skin. L’eclisse skincare products offer anti-aging benefits, and are made from natural ingredients. Water-resistant, mineral-based makeup formulas provide all-day protection and coverage without fading, creasing or smearing, while anti-inflammatory ingredients such as Titanium Dioxide and Zinc Oxide help to calm irritation and support acne, sensitive and rosacea-prone skin and also providing broad-spectrum sun protection. Each product is non-comedogenic and oil-free, to assist in preventing dehydration without blocking pores. At L’eclisse, their products contain none of the known irritants from synthetic perfumes, oils, dyes or fillers found in commercial cosmetics, they offer minimal allergy risk.

 L'eclisse mineral cosmetics and anti-aging skincare products pictured are: Pressed Mineral Foundation, Pressed Mineral Rice Setting Powder, Pressed Mineral Blush, Hyaluronic Advanced Renewal Cream, and Rose Hip Seed Cleansing Foam. (PRNewsFoto/L'eclisse)

L’eclisse mineral cosmetics and anti-aging skincare products pictured are: Pressed Mineral Foundation, Pressed Mineral Rice Setting Powder, Pressed Mineral Blush, Hyaluronic Advanced Renewal Cream, and Rose Hip Seed Cleansing Foam. (PRNewsFoto/L’eclisse)

For anyone seeking high-quality skincare – especially those with sensitive skin, L’eclisse makeup can be safely applied after almost all skin treatments, to continue to support healing and prevention, and provide an excellent barrier to the sun and other irritants. Products are easy to wear, with a weightless feel that’s never stiff or heavy, and incorporate beautifully designed packaging to add to a distinctively elegant user experience. We like to think of it as an exquisite approach to complete beauty, starting with healthy, soothing and protective skincare.

The L’eclisse product line includes Pressed Mineral Foundation, Anti-Aging Natural BB Cream, Pressed Mineral Blush, Natural Lip Gloss, Pressed Mineral Rice Setting Powder, Rose Hip Seed Cleansing Foam, Hyaluronic Advanced Renewal Cream, Cucumber-Peptide Intensive Eye Cream and Stem Cell Rejuvenating Skin Serum. The L’eclisse line of mineral makeup and skincare products is available at

Improve Your Skin with Mama Mio

While everyone is working hard, preparing their body to look its best, why not take your own routine a step further and improve your skin. Up the ante with the below products from Mama Mio:
Exfoliation is crucial for those serious about taking care of their skin. Mama Mio O-Mega Body Buff ($33) increases cell regeneration, improves strength and elasticity and makes your skin very, very, very touchable. Try it once and you’ll be hooked on your wickedly soft skin.

O-Mega Body Oil ($35) is so quick to apply–your thirsty skin drinks it up in a second–it disappears leaving only a soft healthy sheen. A magic mix of Argan, Safflower, Sweet Almond and Jojoba oils, each carefully chosen to give your skin the Omega superfood it needs to keep smooth, firm and elastic. So get ready for compliments – this is a noticeable and immediate difference. These Mama Mio products can be purchased at

The Ultimate Indulgent Oil Ritual: L’Oreal Professionnel In-Salon Mythic Oil Treatment Bar and Haircare Regimen at Home

All across the country women are having near meltdowns with the problem of oily roots and dry, frayed ends. Experience rebalanced, luminous locks and soft to the touch hair with the NEW L’Oreal Professionnel In-Salon Mythic Oil Treatment Bar – a collection of customizable in-salon rituals developed to rejuvenate the life of your hair. The indulgent ritual is made complete with NEW L’Oreal Professionnel Mythic Oil Haircare Regimen, an at-home nourishing haircare collection with a weightless finish.

L'Oreal Professionnel In-Salon Mythic Oil Treatment Bar and Haircare Regimen.  (PRNewsFoto/L'Oreal Professionnel)

L’Oreal Professionnel In-Salon Mythic Oil Treatment Bar and Haircare Regimen. (PRNewsFoto/L’Oreal Professionnel)

Extend the benefits of your in-salon treatment at home with the Mythic Oil Haircare Regimen featuring the Nourishing Shampoo, Conditioner and Masque.  All three items continue to balance the hair’s natural oil levels where needed: cleansed at the root, nourished at the ends.  Hair is left balanced and intensely nourished with luminous shine and feeling soft to the touch.

These in-salon oil treatments are the first of its kind developed by L’Oreal Professionnel. They are completely customized to your individual hair type and needs with a perfect mixture of powerful oil concentrates that will not weigh hair down.  Inspired by ancient beauty rituals, the luxurious massage techniques accompanying the in-salon service allow ingredients to penetrate deeply into the hair and transport every woman to a truly relaxing place.

The Mythic Oil Treatment Bar is also personalized to each individual’s needs and time constraints. The 5 minute Express Service offers the benefits of clarification, deep nourishment and color protection, while the 15 minute Indulgence Service combines all concentrates for a relaxing and rejuvenating hair experience.

The NEW L’Oreal Professionnel In-Salon Mythic Oil Treatment Bar was launched in late February and is available at For more information, checkout their facebook page, or Twitter at @LOrealProUS #MythicOil.

VITACARE Introduces Chia Mint Sensitive Whitening System for Spring 2013: The First Vitamin-Infused Natural Whitening Dental System

Did you know that over 50% of Americans deal with sensitivity issues due to 3 reasons – 1) gum recession – 2) gingivitis – 3) brushing too hard?

VITACARE is a natural oral care system of vitamin-infused whitening toothpaste, alcohol-free mouthwash, whitening chewing gum and eco-friendly toothbrushes established in 2011. VITACARE’s products are infused with the powerful Vita-Boost Complex that delivers a potent blend of essential vitamins A, C, D, E and Calcium. The VITACARE system is enriched with plaque-fighting Cranberry Extract, cavity preventing Xylitol (a natural sweetener derived from Birch Trees), and soothing Aloe Vera to help moisturize dry mouths. The “Free From” philosophy ensures VITACARE products are made from natural ingredients, rather than harmful chemicals traditionally used in oral care products. Every product is free from ingredients that are controversial or questionable including fluoride, gluten, parabens, phthalates, petrochemicals, sodium lauryl sulfates (SLS), sulfates, artificial colors, artificial sweeteners and artificial flavors.

ntroducing -VITACARE's New Chia Mint vitamin-infused, whitening toothpaste, whitening gum, and extra-soft toothbrush for sensitive teeth, Available at all Whole Foods and online. Please visit  (PRNewsFoto/VITACARE)

ntroducing -VITACARE’s New Chia Mint vitamin-infused, whitening toothpaste, whitening gum, and extra-soft toothbrush for sensitive teeth, Available at all Whole Foods and online. Please visit (PRNewsFoto/VITACARE)

VITACARE’s New Chia Mint Vitamin-Infused, Whitening Toothpaste, Whitening Gum, and Extra-Soft Toothbrush were created for sensitive teeth. The Chia Mint line is a one stop solution for consumers dealing with sensitivity. VITACARE’s Chia Mint line is enriched with Vita-Boost Complex – a proprietary blend of essential vitamins A, C, D, E & Calcium to help heal, protect, and strengthen your gums and teeth. Chia Mint Toothpaste contains the maximum amount of Potassium Nitrate that is proven to reduce painful sensitivity against cold, heat, and acids. VITACARE’s Extra-Soft Toothbrush thoroughly cleans teeth while remaining gentle on sensitive gums and teeth. VITACARE products are gluten-free, fluoride-free, and sweetened with cavity fighting Xylitol. VITACARE products are safe for the whole family and pregnant women.

Co-Founder and social entrepreneur Andrea Travaglia is a passionate supporter–and dedicated to supporting programs that enrich the lives of Adults with Autism. Her passion was ignited from watching her best friend Gwen search for help for her Autistic son Ted. Did you know Autism is the fastest growing developmental disability in the United States? This summer VITACARE will kick off its Give Back to Autism Campaign by selecting its first program to support. Stay tuned for an announcement in May 2013.

Available in four minty-fresh all-natural flavor combos of Mint + Acai Extract, Mint + Key Lime Extract, Mint + Pomegranate Extract and, introducing Mint + Chia Mint Extract, VITACARE is bringing innovation and putting the “Care” back on the oral care aisle (SRP: $1.99-$8.99). Available at All Whole Foods and online at