A Garden in Bloom: Aveda Introduces Art of Nature Makeup Collection For Spring/Summer 2013

Limited-edition palette boasts pure spring pastels and lush summer color for eyes and lips

Aveda, a leader in botanical beauty and professional products, announces Art of Nature, a limited-edition makeup collection for Spring/Summer 2013. Art of Nature is inspired by nature, boasting beautiful pure pastels and vibrant colors. Janell Geason, Artistic Director Aveda Makeup, introduces a blossoming color palette that goes beyond minerals with natural plant ingredients that are gentle to skin — and the planet — with sheer to intense shades for eyes and lips formulated to create a romantic flush of color. The collection includes two Nourish-Mint(TM) Smoothing Lip Colors, one Nourish-Mint(TM) Rehydrating Lip Glaze, two Nourish-Mint(TM) Lip Liners, one Petal Essence(TM) Face Accents, two Petal Essence(TM) Eye Definers and six Petal Essence(TM) Single Eye Colors. Furthermore, this collection is entirely in line with the makeup trends for Spring/Summer 2013, which, as seen at the recent Fall/Winter 2013 shows held in New York, London, Milan and Paris (especially in New York), the trend towards soft pastels has spilled over into that season as well.

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We’re seeing a return to color in makeup with techniques that create a more lived-in, less ‘done’ look,” says Geason. “Our new makeup collection starts with pure pastels like the first buds of spring, and builds into lush, high-summer color.”

Founded in 1978 in Minneapolis, MN, Aveda creates high-performance, botanically-based products for beauty professionals and consumers alike. The company was an original innovator in the arena of botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and makeup products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

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Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power**. Aveda was also the first beauty company to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. Currently seven products hold Cradle to Cradle certification. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $26 million to support environmental projects around the world.

AVEDA ART OF NATURE

Global Creative Director, Antoinette Beenders drives Aveda’s creative vision and a force to be reckoned with in the industry. An international-renowned, award-winning hairdresser, she has been recognized with the Global British Masters Award, British Hairdresser of the Year Award and the British Fellowship Hairdresser of the Year Award, among others.

Aveda Art of Nature Makeup Collection For Spring-Summer 2013 - Petal Essence Single Eye Colors Palette

Aveda Art of Nature Makeup Collection For Spring-Summer 2013 – Petal Essence Single Eye Colors Palette

Within the Art of Nature collection, Aveda Petal Essence Single Eye Colors ($14US, Suggested Retail Price) provide crease-resistant color with aromatic flower waxes (a whisper of floral aroma of jasmine and geranium) to create a petal-soft texture that builds and blends effortlessly. The silky, lightweight formula applies evenly–and seamlessly–and sets beautifully to deliver color that remains equally as seamless (no cracked doll look here) throughout the day. The palette includes six limited-edition high-summer colors: Lemongrass, Papyrus, Cinnamon Bark, Lantana, Bare Bellis and Oceanica.

Aveda Art of Nature Makeup Spring-Summer 2013 Collection - Nourish-Mint(TM) Smoothing Lip Colors &  Nourish-Mint(TM) Rehydrating Lip Glaze

Aveda Art of Nature Makeup Spring-Summer 2013 Collection – Nourish-Mint(TM) Smoothing Lip Colors & Nourish-Mint(TM) Rehydrating Lip Glaze

Aveda Nourish-Mint(TM) Smoothing Lip Color ($16US, Suggested Retail Price) formulas are infused with plant and fruit waxes to help smooth fine lines, hydrate and plump lips and provides creamy, saturated, full coverage with carmine-free pigments. Two limited-edition shades will launch as part of the Art of Nature Collection: Cana and Melochia Bloom. (U. S. $16, SRP*)

Aveda Nourish-Mint(TM) Rehydrating Lip Glaze ($18US, Suggested Retail Price) glides on smooth for immediate, even color with a satin shine, are carmine-free and available in one shade as part of the Art of Nature Collection: Kukui.

Aveda Nourish-Mint(TM) Lip Liner ($16US, Suggested Retail Price) is formulated with plant waxes and fruit butters to help shape and define the lips. The plant lipids deliver a moisturization that is long-wearing, non-feathering and aversive to smudge. Two limited-edition shades will launch as part of the Art of Nature Collection: Cocoa Bean and Barberry Bloom.

Aveda Petal Essence(TM) Face Accent  - Hibiscus

Aveda Petal Essence(TM) Face Accent – Hibiscus

Aveda Petal Essence(TM) Face Accent ($24US, Suggested Retail Price) is a petal-smooth face color trio/multitasker that creates the perfect blush, flush, bronze or highlight. Formulated without parabens, talc, or mineral-oil, it’s available in one shade as part of the Art of Nature Collection: Hibiscus.

Aveda 'Art of Nature' Spring-Summer 2013 Makeup Collection - Aveda Nourish-Mint(TM) Lip Liner & Aveda Petal Essence(TM) Eye Definers

Aveda ‘Art of Nature’ Spring-Summer 2013 Makeup Collection – Aveda Nourish-Mint(TM) Lip Liner & Aveda Petal Essence(TM) Eye Definers

Aveda Petal Essence(TM) Eye Definers ($16US, Suggested Retail Price) are formulated from jasmine petals and geranium leaves and the aromatic flower waxes make this formula creamy, easily blendable and super smooth. It stays color-true on eyes or brow, while still respecting the delicate skin around the eye. Two limited-edition shades are available as part of the Art of Nature Collection: Jade (new) and Wild Indigo (an existing shade).

More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors*** and Aveda products are available at Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and online at www.aveda.com. The limited-edition Art of Nature Spring/Summer 2013collection are presently available while supplies last in Aveda salons, spas and retail locations.