“In receiving a Taunina teddy bear, adults and children are exposed first hand to global and social issues, impassioning them with a desire to change the world. In gifting someone a Taunina bear, the giver grows the recipient’s world, achieves measurable social impact, and is recognized as a catalyst for change.” – Home-dzine.co.za, October 2012
South African sustainable luxury brand TAUNINA is launching its line of decorative stuffed animals at BARNEYS NEW YORK‘s flagship store on Madison Avenue. Established by co-founders, South African TRACEY CHIAPPINI-YOUNG and Brazilian-American KAREN JANSEN, Taunina is a sustainable luxury house synonymous with social impact and timeless artistry. The name Taunina is an anagram of the African word “tau”, meaning “lion“, and “NINA”, an acronym for “No Income, No Assets“. Taunina gives women who were once without income and assets the power to become lions of their own destinies. Through THE BEAR ESSENTIALS FUND, 20% of Taunina’s pre-tax profits are contributed to the housing, healthcare and education of Taunina artists and their families. Furthermore, funds are being put towards improving housing conditions for the artists and their families, on a need-by-need basis. Children are also receiving funding towards their education: from tuition fees to books.
Every Taunina creation is brought to life with a very special purpose: to tell the story of the artist who infused it with her soul and to connect the lives of artist and “guardian” through the online WORLD OF TAUNINA. The women of Taunina are provided with income security, thirty per cent of company profits and, most important, a strong sense of dignity and pride; guardians become ambassadors of social good and protagonists for a better, more sustainable world. Continue reading