As the front man of GRAMMY AWARD-winning recording artists MAROON 5, ADAM LEVINE has left an indelible mark on popular music and is set to extend his brand with the launch of his self-titled debut fragrance. The scents for men and women, which launch in February 2013 exclusively at MACY’S and MACYS.COM, will reflect Levine’s personality and style.
To celebrate the fragrance launch and meet fans, ADAM LEVINE will appear at MACY’S CENTURY CITY in Los Angeles on Thursday, February 7th and MACY’S HERALD SQUARE in New York on Friday, February 15th.
“I have been extremely passionate about this fragrance collection from the beginning. I find the things that inspire me in my everyday surroundings and express who I am as a person, which led me to the creative process of developing these scents. My goal was to create a line for men and women that is complex in its notes yet intriguing and invigorating,” said Levine.
Levine has teamed up with ID PERFUMES to develop his signature scent. “Both fragrances were shaped by Adam’s discerning nose, while the bottles and packaging reflect his particular aesthetic sensibilities. This debut fragrance collection is everything a signature scent should be: both a portrait and extension of the brand itself. ‘Adam Levine’ for men and women is confident, deeply seductive, and timeless,” said chairman and C.E.O. of ID Perfumes, ILIA LEKACH.
The women’s EAU DE PARFUM has a floral woody scent that boasts an overdose of spice intermingled with Indian jasmine petals, Australian sandalwood, and rose petals on a base of creamy vanilla. The men’s EAU DE TOILETTE is one part sexy, one part energizing, with an edgy sophistication. The essential (top and middle) notes of the fragrance includes a vibrant formulation of mandarin, grapefruit, and lemongrass, with bottom notes of amber, sandalwood, and cedarwood that accentuate a fresh, yet intensely masculine fragrance.
Innovative yet classic, the bottles take the form of an “architectural” microphone with the black stem resembling the wire of a simple and sleek microphone, plus a deluxe, weighted cap in silver mesh.
The fragrances will be sold in 1.0, 1.7, and 3.4 fl. oz. sizes at suggested retail prices of $35, $45, and $65, respectively. Gift sets and ancillary products will be released seasonally. The line will be exclusively available at MACY’S and www.Macys.com in the US. It will also be available at SHOPPER’S DRUG MART in Canada, with plans for increased distribution both domestically and internationally throughout the upcoming year.
The primary songwriter for Maroon 5 and a guitar player, Levine’s ballads and pop anthems have become part of the fabric of today’s pop music scene and given MAROON 5 their signature sound. The band captured their first of three Grammy Awards as “Best New Artist” of 2005 and has since gone on to have massive critical and commercial success worldwide with more than 17 million albums sold, as well as gold and platinum certifications in over 35 countries.
The band recently released their highly anticipated fourth studio album, Overexposed, a rich, pop-infused collection that quickly reinforced the group’s status as a powerhouse in popular music. Overexposed features a series of chart-topping singles including: “Payphone,” which immediately shot straight to #1 on both the Top 40 and Hot AC charts, and “One More Night,” which held at #1 on the Billboard Hot 100 for nine straight weeks. The band has received two 2013 GRAMMY nominations for the release in the categories of Best Pop Performance for “Payphone” and Best Pop Album for Overexposed. MAROON 5‘s North America tour will kick off February. In addition to his work with Maroon 5, Adam Levine will return for the fourth season as a coach on the #1 NBC hit series The Voice this spring.
ADRENALINA INC (AENA.PK) “DBA” ID PERFUMES (IDP) is a new business venture whose management team roused the perfume industry by developing and executing one of the most successful perfume launches of the decade for KATY PERRY‘s debut perfume “PURR BY KATY PERRY.” Catering to both local and duty free retail, ID PERFUMES products will be found in a variety of major retail and specialty chain stores in the United States and International markets.
In the United States, ID Perfumes retailers will include major department stores as well as boutique chains. Internationally, ID Perfumes products will be sold through established distribution networks in Canada, Mexico, South America, United Kingdom, Europe, Middle East, Asia, and Far East.