AMERICA’S FASTEST GROWING COSMETICS COMPANY COLLABORATES WITH GLOBAL BEAUTY AMBASSADOR FERGIE TO LAUNCH LUXURIOUS FULL COLOR LINE
wet n wild®, who took 2012 the beauty world by storm, riding the waves of their 2-year double-digit growth, has further elevating the brand by signing Eight-time Grammy Award Winning Artist, FERGIE, as its first ever GLOBAL BEAUTY AMBASSADOR. A wet n wild® devotee since her days growing up in Hacienda Heights, California, FERGIE is the perfect inspiration for the brand’s ambitious, style-forward new line: Introducing the FERGIE CENTERSTAGE COLLECTION BY WET N WILD®.
The FERGIE CENTERSTAGE COLLECTION BY WET N WILD® was carefully-crafted to cater to women with a diversity of skin tones and preferences to experiment with color. Fergie, the creative force behind the collection’s signature fashion-forward yet accessible style, spearheaded the line’s inception to deliver luxurious, yet affordable products to her fans. Every item is personally-inspired, hand-selected, tested for performance, and named by Fergie and her creative vision.
The FERGIE CENTERSTAGE COLLECTION BY WET N WILD® is an innovative collaboration between America’s fastest-growing beauty brand and the pop culture icon. It recently launched with a tailored nail color line, with each product influenced by Fergie’s love of nail color. With the FERGIE CENTERSTAGE COLLECTION BY WET N WILD, wet n wild® continues to excite their fans with new innovations in the collection with the launch of a 21-product line, which includes delectable lip colors, extreme volume mascara, indulgent crème liners, vibrant eyeshadow quintets, stay-proof eyeshadow primer, and glistening shimmer face palettes.
The edgy, on-trend shades embody Fergie’s fashion sense, and Fergie’s unique shade names, chosen by the star to share her special memories, give the line a personal touch.
“Makeup is a personal passion of mine so I made sure that I touched and curated every single product in this collection to ensure we are offering the highest quality formulas, textures, and shades available,” said Fergie.
As an ongoing collaboration, wet n wild® and Fergie will be expanding the CENTERSTAGE COLLECTION throughout the year with trendsetting promotional products each season. This collection will be available at Walgreens and Walgreens.com nationwide beginning this month.