LOLË KICKS OFF THE 2013 WHITE YOGA SESSION TOUR

LIVE OUT LOUD EVERYDAY!

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

LOLË kicked off its 2013 worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH. It was a unique experience and a powerful showcase of serenity and togetherness, conveying the brand’s philosophy of community building.

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

The yoga session, dedicated to peace, was an unforgettable event in the majestic UTAH STATE CAPITOL BUILDING where yoga practitioners and novices alike gather to be inspired and restore inner peace. Beloved yoga instructor ELENA BROWER led the WHITE YOGA SESSION, sharing “Salt Lake City brought back the most potent aspects of our class last October in Paris: the quiet, peaceful listening amidst the elegant, collaborative movement. This White Yoga Session was absolutely beautiful, touching and perfect.”

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

LOLË kicked off its worldwide WHITE YOGA SESSION TOUR on Thursday, January 24 2013 with its first stop in SALT LAKE CITY, UTAH at the UTAH STATE CAPITOL BUILDING (Courtesy: Lindsay Eskenazi of Tractenber&Co

Building on the success of the last two LOLË WHITE YOGA SESSION events, held in 2011 and 2012 in Paris and Montreal respectively, Lolë resolved to bring its one-of-a-kind yoga session stateside with a worldwide tour. “Lolë is part of a fundamental lole-logolifestyle movement that is changing the shape of the world around us through a wellness revolution,” explains BERNARD MARIETTE, CEO OF COALISION (Lolë, Paradox, Orage). “We are so pleased to have hosted this session in collaboration with Yoga Journal and look forward to the next session in Santa Barbara.”

The incredible turnout in Salt Lake City proved that the power of the shared experience is universal.” says NATHALIE BINDA, VP MARKETING.

In the near future, the LOLË WHITE YOGA SESSION TOUR will be bringing these special moments to TORONTO, CALGARY, PARIS, CHICAGO, MONTREAL, and SANTA BARBARA, with more cities to be confirmed for 2013.  

Founded in Montreal, Canada in 2002, Lolë has successfully flourished in the active wear market with their well-being concept for women by creating technical, versatile, feminine fashion apparel for active urban women. With a genuine concern for people and products, the company turns consumption into investment by offering long lasting versatile collections that are feminine and functional for urban women. At Lolë, wellbeing means a lifestyle inspired by the quest for balance between urban living and nature, and the pleasure of varied physical activity. Every collection is entirely designed in Montreal, Quebec, and can be purchased at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com