Singer-songwriter KATY PERRY and popchips, one of the fastest growing snack brands in the U.S., has introduced a new addition to the popchips‘ award winning line of snacks – KATY’S KETTLE CORN, a sweet & salty popped corn chip debuting at most target stores nationwide this month.
popchips®, one of the fastest growing snacks brands in north America and the UK is a naturally delicious line of popped chips with all the flavor and half the fat of fried chips. Popchips has been winning awards and acclaim since its launch in 2007 and has a growing list of celebrity fans and investors, led by social media pioneer and actor, ASHTON KUTCHER, who serves as the company’s “PRESIDENT OF POP CULTURE.”
Shortly after joining the popchips family in July 2012 as an investor and creative partner, Perry expressed the desire to create a
signature popchips flavor. Like everything she does, she wanted to have her personal stamp on it and create a unique flavor that captured both her passion for popcorn and craving for the classic sweet & salty flavor of kettle corn. The result is Katy’s Kettle Corn, a naturally delicious popped corn chip with just the right balance of sweet & salty. And with less than half the fat of fried chips, fewer calories and none of the fake colors or flavors that gives snacking a bad name, they are as irresistible as popcorn as can be.
“Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor,” said Katy Perry. “So I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings.”
She adds: “When popchips first approached me to be an ambassador, I thought, ‘hey, this is my chance to create my snacking desire.’ after a series of intensive taste tests, I’m proud to introduce the best of both worlds, and my dream snack realized – Katy’s kettle corn!”
Katy also put her own unique twist on the packaging, from the pink and purple colors and spotlight to the heart over the “I” in the popchips logo. KATY’S KETTLE CORN debuts at Target stores, as well as on popchips’ website (http://store.popchips.com) and in select retailers, including Safeway and Walgreens beginning in mid-February.
“When Katy Perry became the new face of popchips and an investor we were thrilled. When she told us she wanted to create her own flavor, we couldn’t wait to get started,” said KEITH BELLING, CO-FOUNDER AND CHIEF EXECUTIVE OFFICER OF POPCHIPS. “Through the process we got a first-hand look at the drive, passion and attention to detail that’s helped turn Katy Perry into a global popstar. And Katy’s kettle corn is a delicious reflection of her unique personality and continues popchips position as a leading innovator in the snack aisle.”
popchips is sold at over 20,000 retailers across North America and the UK, including WHOLE FOODS, SAFEWAY, KROGER, TARGET, WEGMANS, LOBLAWS, WAITROSE and select COSTCO locations, and online at www.store.popchips.com. For more information about the company and its products, pop over to www.popchips.com, become a fan on Facebook or follow on twitter.