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In today’s borderless society, globalization ranks among the most important aspects of modern life. Goods and services are exchanged around the planet. Financial currents follow the opening hours of the world’s stock exchanges and flow around the world once each day. Residing in Germany, cultivating business relationships in the USA and enjoying holidays in the Seychelles: such arrangements and countless variations on them have become everyday features in modern people’s lives. But this global presence has its cost because the sun never really sets on our planet: only from the local perspective does the sun appear to sink below the horizon, while it simultaneously rises into the sky elsewhere on Earth. If an American executive goes to a business dinner in Shanghai at eight o’clock in the evening, his family will still be fast asleep in San Francisco, where the local time is five o’clock in the morning, while his colleagues at European headquarters in Paris will be returning from their lunch break.
That’s why global living makes it so important to keep a sharp eye on time zones and time differences in one’s interactions with partners, friends, colleagues, loved ones and clients. One certainly wouldn’t want to needlessly awaken a loved one or a customer with an ill-timed long-distance phone call in the middle of the night. Such mishaps are the undesirable results of failure to take time differences into account.
Watches that simultaneously show the time in more than one zone are accordingly an important specialty for watchmakers. Such timepieces belong to a genre in which MONTBLANC has achieved several attention-getting feats. These so-called “time-zone watches” can satisfy very different requirements for globetrotters and frequent flyers. Among these functions are the simultaneous display of the times in both the user’s local and home zones or the UTC (COORDINATED UNIVERSAL TIME +/- TIME ZONE) FUNCTION, but also the ability to show all of the planet’s 24 time zones at a glance, including day/night indication for the home zone, as well as showing the date, facilitating quick and easy changes from one zone’s display to another, etc.